Hanes’ famous 1990s tagline “Wait till we get our Hanes on you” takes on new meaning when it’s applied to alleged abuser and Hanes spokesperson Charlie Sheen. Hanes has since moved on from the slogan most of us remember and it doesn’t appear in Charlies’ ad, but I can’t help chuckle inappropriately when I think of it. As a result of Sheen’s Christmas morning domestic abuse incident, Hanes has dropped the troubled TV star from its commercials. The underwear giant issued a statement about it and they don’t mince words that they’re no longer using Charlie due to the charges against him:
In the wake of Charlie Sheen’s domestic woes, underwear powerhouse Hanes immediately pulled the actor’s advertisements from on-air rotation.
“Hanes is not running the television commercials featuring Charlie Sheen, and those commercials will not run again,” company spokesman Matt Hall tells E! News. “The commercials were suspended effective Dec. 28, the first date possible after Mr. Sheen’s Christmas Day arrest.”
Fortunately for Two and a Half Men’s embattled star, we haven’t seen the last of his face rocking the casual duds—on paper, at least.
“There are a few trade advertisements featuring Mr. Sheen scheduled to run this spring. Unfortunately, the production schedule of those publications does not allow us to pull those ads.”
[From E! Online]
While Hanes may be quick to distance itself from Charlie, CBS, the network that airs his hit show Two and a Half Men, isn’t about to cut a high-paid actor who brings in the ratings. Sheen was seen back at work on Monday. A rerun of Two and a Half Men was the fourth highest rated show last week if you don’t count football.
We’ve been hearing all sorts of defamatory stories about Charlie’s wife, Brooke Mueller lately and you can bet that they’ve been leaked by Charlie’s people to make his victim look bad. Brooke is reportedly standing by Charlie and trying to make it work, but that might just be her public stance so that his people stop harassing her. Reports have come out claiming she went to rehab while pregnant, a charge she denies. We also saw her mugshot from a 2001 arrest for cocaine possession. I would guess that Charlie and Brooke aren’t reconciling and that she’s just trying to protect herself from both harassment and more of her past being drudged up. At least that’s what I hope is going on.