The Situation has blown $10 million, is now suing Abercrombie & Fitch


A few weeks ago, Nicole “Snooki” Polizzi did a GQ interview in which she claimed to save her money but also revealed that Mike “The Situation” Sorrentino is already broke. At that point, I overindulged myself by making mass predictions about all of the “Jersey Shore” cast members including the fact that The Situation will soon be the next Spencer Pratt (meaning that not even his agent will take his calls). A few of you speculated in the comments that this blind item could indicate that Sitch has been blowing his money on coke, which is a distinct possibility (and yet has nothing at all to do with the size of the dude’s nose).

However, In Touch has received word from one of Sitch’s (many) estranged friends, who counters that Sitch has splashed out on countless diamond chains and rolex watches along with two Bentleys, two Ferraris, a Lamborghini, and a Range Rover. Even more pathetic is that the guy pays his friends, including his brother Marc, to act as a personal entourage and follow him wherever he goes. So maybe there’s never been any money left over for coke in the first place?

After the Jersey Shore‘s fourth season, onetime cast favorite Mike “The Situation” Sorrentino’s big head and cruel lies have left him without a friend in the world. And now, according to his nemesis Nicole “Snooki” Polizzi, not even the Benjamins have his back. “He’s already broke!” she recently revealed.

For someone who’s made millions since his MTV debut, the allegation may seem shocking. But according to insiders, it’s all too true. “He has nothing left,” a former pal says. So what went wrong for the reality star, who sources say earned nearly $100,000 per episode last season plus millions in endorsements? He won’t stop spending money,” an insider explains. In addition to his fleet of high-end cars and designer jewelry, Mike hired an entourage to follow him 24/7. “He’s so cocky, he thinks he can spend like an A-lister.”

But the 29-year-old’s popularity is plummeting — and the Jersey Shore well is drying up fast. “No one is paying him for appearances anymore,” the former pal says. And unlike co-stars Paul “DJ Pauly D” DelVecchio and Snooki, Mike’s spin-off show isn’t taking off. As the former pal sums up, “Forget his Ferrari, he’ll be back in a crappy car before he knows it!”

[From In Touch, print edition, November 28, 2011]

In other words, “Jersey Shore” will be winding down (at least for the founding members) after its fifth season, which means that even The Situation’s formal wear and lollipop endorsements will soon fall by the wayside as well. But wait — he has a plan!


Remember a few months ago when Abercrombie & Fitch made an unnecessary display of asking The Situation to stop wearing their clothes? Oddly enough, the company’s stock quickly dropped 9 percent (go figure?), and guess who celebrated in grandiose fashion? Yep. And now The Situation has figured out a way to rustle up some more cash; that is, he’s now suing A&F for $4 million in federal court:

According to documents filed in the United States District Court, Southern District of Florida, the lawsuit essentially boils down to two main points: That Abercrombie’s offer of a payout was actually a double-reverse PR move intended to capitalize on The Situation’s fame; and that Abercrombie has violated Sitch’s trademarks on “The Situation” and “GTL” by marketing T-shirts with the slogans “The Fitchuation” and “GTL… You Know the Deal.” It’s an interesting argument: The August announcement was clearly intended as a PR move, albeit a complicated one, intended to capitalize on a celebrity’s infamy by getting what essentially amounted to an anti-endorsement. According to the legalese: “Defendant’s advertising campaign was immensely successful; as it resulted in hundreds of newspapers and thousands of internet bloggers, publishing stories about Defendant’s products and brand.”

[From Popwatch]

Who knows whether or not this lawsuit will be successful, but at least The Situation hired lawyers that were wise enough to go for federal jurisdiction (unlike Lohan with her Pitbull suit), which should easily be satisfied in several respects. However, I expect that A&F will make a decent offer to Sitch before trial, and he’ll quickly snap up the settlement before completely blowing it on either blow, hookers, or the ultimate bachelor pad. And then he’ll be broke once again.


Photos courtesy of Fame and WENN

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30 Responses to “The Situation has blown $10 million, is now suing Abercrombie & Fitch”

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  1. Jules says:

    This guy was an asshole before he got famous. He is going to crash and burn hard.

  2. Spacelamb says:

    A fool and his money…

  3. no thanks says:

    are easily parted…

  4. Kelly says:

    Why does he always tilt his head to the right? Why are his legs too short? Why is he such a douche? Too many questions…

  5. poof says:

    @spacelamb and @thanks. LOLOLOLOL. so true.

  6. bren says:

    He is soooo ugly!!

  7. Samantha says:

    He looks like a walking STP. I would not get anywhere near him.

    But I do think A&F were wrong for what they did.

  8. Lio says:

    What a complete idiot. He is the definition of a Douche. Someday he’ll be on one of those “Where are they now?” shows and he’ll be fat and balding, wearing a tracksuit and talking endlessly about his glory days while everyone around him rolls their eyes and snickers.

  9. Annaloo says:

    It’s become the American Way to just sue your way to success. It’s ghetto, it’s low-class.. which pretty much sums up the culture around the Jersey Shore and a lot of “Reality” TV in general.

    Are we even surprised by this?

  10. aenflex says:

    it’s the little things that keep me satisfied. like the financial demise of douchebags.

  11. Madisyn says:

    Did anyone NOT see this coming? Sudden ‘fame’, lots and lots of money, and more importantly, BELIEVING ONES PRESS before the inevitable crash and burn? Sound like anyone else we know? The Cracken, perhaps?

    Good on Snooki for SAVING her money, possibly knowing that, it ‘won’t last forever’. I’m surprised, really, I thought she’d be one of the many to blow through the money.

  12. Crystalline says:

    The rumors about coke have been going on since season 2. Its actually been thought to be why Ronnie was as volatile as he was in seasons 2 and 3 (he seemed to have calmed down in Italy, so maybe he is slowing down or off it?). I think after Situation’s head smashing into the wall in Italy, he is on something.

  13. Jover says:

    Annaloo we live in the most litigious, legalistic, lawyer-ridden society – why should this be surprising i used to work in the legal field. He is simply an animated cartoon – maybe Popeye’s sidekick – he needs to talk to Danny Bonaduci (sic).

  14. Deb says:

    The guy is an idiot. Obviously, he is too stupid to realize that the fortune earned from being a douche on a reality show is not sustainable enough for a person to go around buying diamonds, luxury watches, and overpriced cars. He’s going to be like MC Hammer selling all that crap in short order.

  15. Mary jones says:

    So glad to see him crash and burn. He wont be the only cast member this happens to.

  16. Stubbylove says:


  17. connie says:

    @dee you beat me to the hammer refrence! also, no way this bitch is 29… I’m thinking more like 35. Douche doesn’t even begin to cover it and yes, he believes his own hype. never good

  18. Sara says:

    I just can’t believe that anyone would actually have s#x with this creep.

  19. the original bellaluna says:

    Mornin’ Mad! I’ll brb after this comment.

    Crystalline – Whatever Ronnie was using, steroids are DEFINITELY in the mix. ‘Roids alone can make for an extremely volatile person, but I agree some other substance was involved.

    Kelly – Maybe his equilibrium is off (due to substances, no doubt) and that’s why he tilts his head. 😀

  20. the original bellaluna says:

    Ooooh-hoooo, this is just too good! The end of the Kartrashians AND Jersey Shore? Christmas came early this year!

  21. iseepinkelefants says:

    And history repeats itself. At least the others (like child stars and the like) actually had talent. The sad thing is this dude thought he could stay rich off a reality show? Really couldn’t have come to a more deserving person.

    And who would have thunk that Snooki would be the smart one (saving her coins)?

  22. BerMan says:

    You’re right blogger #4 LLOL . He has a long torso with short legs. To me he was never appealing or interesting. – Another one bits the dust.

  23. MAMAKOWALSKA says:

    You can picture so easily what this guy will look like when he’s 50 can’t ya!!!

    All the muscle gone to fat, jowls like a bull dog, and still thinkin he’s the man. Young girls he try’s to pick up saying “EWWWWWW” to each other the minute he’s out of ear shot.

  24. suzymoon says:

    funny because im the same with money,after spending like theres no tomorrow i was counting every penny the day after

  25. Alicia says:

    I’m glad he’s broke. He’s a douche and he gives not only New Jersey, but the entire upper east coast a bad name.

    My husband works on the Las Vegas strip and yesterday, he said that while working, two orange tanned Situation wannabe’s walked up to him and with a cocky attitude said “We’re from Jersey, where’s the tanning salons?” My husband said it took all his energy not to start laughing at them.

  26. Mimi says:

    He’s a mess, he’s starved for attention, and It’s going to be a rocky road back to ‘real life.’

    I was at warner bros studios Tues. And he was trolling around for hours trying to get noticed by the live audiences /or tour groups.

    I was walking to my friends office after lunch and he threw us a peace sign, I asked my friend if he worked with him, she sighed and said he had been trying desperately to get noticed all day.

    Sure enough, an hour later when we were leaving he was walking in the direction of a studio audience, with that same sleezy swagger and peace sign routine.

    I actually felt really bad for him.

  27. PNWperson says:

    i actually feel sorry for this guy. If you have to pay ppl to be your friend, you are empty inside for whatever reasons.

    As for A&F?

    complete BS. I’ve never been a fan of their generic bland styles and sweat shop clothes, but that’s a personal choice.

    I agree w/ law suit. A&F can’t have it both ways. You can’t pay someone to not wear your clothes b/c it makes you look bad, then turn around and profit from that same person’s public persona.

    Total Corporate Bullsh-t!!!!!!!

    F–k the 1%

  28. Memphis says:


  29. Mello77 says:

    The f you need two bentleys for? I swear these people in the entertainment business get more stupid by the day. You know that reality show money is not going to last, why spend dumb like that. Ooh Well, better him then me…Stupid Asshole

  30. Stubbylove says:

    Zero sympathy. He’s young but his parents should be guiding him on how to invest/spend his short-lived but significant funds – don’t they always talk about how Italian and family-oriented they are? Hopefully Social Dawinism will kick in soon – you just can’t fix stupid.