Kate Upton is back with Victoria’s Secret after they called her a ‘page 3 girl’

Kate Upton

The latest development in Kate Upton’s career is a very puzzling one indeed. According to a new story from Buzzfeed, Kate has appeared on the back cover of the latest Victoria’s Secret catalog. This makes sense if Victoria’s Secret is trying to move back to its late 1990s glory days. You know, back when the catalog was dominated by curvy supermodels like Stephanie Seymour, Tyra Banks, Heidi Klum, and the like. Of course, it was only a few years ago that Kate herself used to appear in VS catalogs, but she was never part of the VS holiday runway show … presumably because Kate’s not quite willing to starve herself for 9 days before hitting the runway.

Kate’s since moved on to bigger and better things like her very first Vogue cover. In the meantime, VS stopped being a big fan of Kate’s too. In February 2012, a VS rep dissed Kate to the New York Times by calling her “a footballer’s wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy.” This statement was buried in an article that detailed the internet prowess of Kate Upton, which had all started with a clip of Kate dancing the Dougie. It’s an interesting article to reread in light of Kate’s rapid rise to the top of the fashion world:

Unlike the many little-known beauties now on view at New York Fashion Week — women seldom identified by more than one name (Agata, Hanaa, Frida, Joan) — Kate Upton, just 19 and resembling a 1950s pinup, but with the legs of a W.N.B.A. point guard, has arrived on the scene as a largely self-created Internet phenomenon.

Wholesomely proportioned at 5 feet 11 inches with a 36-25-34 figure, Ms. Upton was a long way from the coolly robotic Eastern European beauty ideal that has dominated the catwalks for many seasons. “Kate is bigger than fashion,” Mr. Bart said. “She’s the Jayne Mansfield of the Internet.”

“It’s not just enough to cast such-and-such a girl that opened Prada or Vuitton or whatever,” said Trey Laird, the creative director of Laird & Partners, the advertising agency behind brands like Tommy Hilfiger, Juicy Couture and the Gap. “It’s a huge help if a girl already has a platform and followers, and Kate Upton is a great example of that.”

Those dubious about Ms. Upton’s crossover potential, or of any career driven toward the stony heart of fashion from the do-it-yourself fringes of the blogosphere, include Sophia Neophitou, editor of the English style bible 10 and a creative force behind the casting of the Victoria’s Secret shows.

“We would never use” Ms. Upton for a Victoria’s Secret show, Ms. Neophitou said by telephone last week from London. And, while Ms. Upton has, in fact, modeled on occasion for the company’s catalog, her look, said Ms. Neophitou, is “too obvious” to be featured in what has become the most widely viewed runway show in the world.

“She’s like a Page 3 girl,” Ms. Neophitou said, referring to the scantily clad voluptuous women featured in The Sun, a London tabloid. “She’s like a footballer’s wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy.”

And yet, Ms. Upton turns up as the hottest new face in the industry in a coming issue of V, a fashion magazine with a cult following among the cognoscenti.

“I wasn’t necessarily drawn to her because of her having been big online and having several million hits on YouTube,” said Stephen Gan, V’s editor in chief and creative director. “In fact, I first heard of her when we were having a party at the Boom Boom Room and Kate Moss’s agent called and said, ‘Can you put Kate Upton on your list?'”

[From New York Times]

In retrospect, it seems like Victoria’s Secret has probably eaten their words and begged Kate to return to their catalog. They must have paid a fairly hefty price too since, at this point, they need Kate a hell of a lot more than she needs them — especially since they’re offloading nonsellers like Miranda Kerr.

Oh, and here’s a quick update to that story about the silly high-school senior Jake Davidson who asked Kate to the prom, which led to Kate surprising him on the “Today” show. It turns out that the prom was last Thursday, and Kate was busy filming The Other Woman with the likes of Cameron Diaz and Leslie Mann. As such, the dude went to the prom with a replacement … Kate’s fellow SI model Nina Agdal, and I’m sure Jake was just fine.

Just for kicks, here’s some of Kate’s “old” VS catalog shots from a few years ago.

Kate Upton

Kate Upton

Kate Upton

Kate Upton

Photos courtesy of Victoria’s Secret

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51 Responses to “Kate Upton is back with Victoria’s Secret after they called her a ‘page 3 girl’”

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  1. T.Fanty says:

    I don’t think Ms. Neophitu realizes that she’s working for Victoria’s Secret here. Sweetheart, you’re not Prada, you know.

    P.S. Re: the page three girl thing. Surely you want someone with a nice pair of boobs modeling underwear?

    • Buckwild says:

      Yeah really, VS can be as tacky as they come with cheap sequins and lace strewn all over the place. Who does she think is buying their bras? Only the elite fashionista bosoms of the world, apparently. Lol

    • poppy says:

      rich that a bra and pantie outfit thinks a girl with a sizable rack isn’t the ideal because she’s *trashy*
      * re page 3 comment

    • OhDear says:

      Christ, those comments were catty. “The too-blond hair” and the “kind of face that anyone with enough money can go out and buy”?

    • marie says:

      All VS models look very cheap. That Candice girl looks like a page 3 girl too. Just because she’s thinner doesn’t mean she’s classier.

    • mmd575 says:

      I totally second this! I was thinking “Are we still talking about VS or Chanel?”. Wow this lady seems to be confused about what brand she is working for. And before she throws shade, maybe she should thinking about the tacky photos of herself floating on the internet. Just sayin…

    • Bridget says:

      Those are some mighty words from a company that sells sweatsuits with the words LOVE PINK on the butt.

  2. Amelia says:

    Oh God, I feel like the biggest bitch on the planet for writing this (so why aren’t I stopping?) but . . . really?
    I think her agent has been tweaking those numbers a little.
    I go back and forth regarding Kate, but one of the things I genuinely like about her is that she’s not doing 9 day liquid fasts for fashion shoots, etc.

    • Anmelt says:

      I believe the bust and hips size but not the waist. I don’t particularly have a waist either so I know what a low waist to hip ratio looks like. I don’t find her anything special but she does seem down to earth and not famewhorish on the red carpet so I don’t mind her.

    • Tessa says:

      When you take measurements, you measure the waist at the smallest part, right under the rib cage. She’s pretty tiny right there, but the rest of her abdomen is pretty wide, especially when compared to her hips. Her hips are narrow, so her whole body is a bit apple shaped.

    • yeahright says:

      I was thinking the exact same thing. She’s a stunner no doubt but there’s just no way. I’d say 35-27-37…

    • Emily says:

      Gah I hope so! I’d always seen her as a more achievable “body role model”. (I too have no waist. :P) But then I saw those numbers and I was like neeeeeeeevermind!

    • skyler1 says:

      I think those numbers are tweaked too. She’s five eleven, even if the the true numbers are a couple inches bigger that is still pretty small.

  3. brin says:

    She’s smiling all the way to the bank.

  4. Hanna says:

    I dont think she is ALL THAT compared to the other supermodels… I think VS lost its mojo.. they used to employ godddess… now anybody who knows anybody could be in VS.. *cough cough* Lily and Karlie

    • Mauibound says:

      Yep, at this rate they will be featuring one of the Jenner sisters then you will know to stick a fork in them

    • RocketMerry says:

      See, I actually think she is PERFECT for Victoria’s Secret catalogue. She is prime catalogue material.

      Now, Vogue or high fashion runways/photo-shoots… yeah, not so much.

  5. smee says:

    @TFanty – I was thinking the same thing – she’s got fantastic boobs, you sell bras – two great things that go well together.

    But I could also see them thinking she’s too fat for VS. The models they use look like whippets with bolt-ons.

  6. GiGi says:

    I’m pretty sure she still needs VS – those editorials are fancy and nice, but catalogue work pays the bills. Catalogue work is steady, the shoots are long and the pay is great. Usually editorials are shot in a day or two and you’re done.

    The only things that pay better than catalogues are campaigns (being the face of something), and of course commercials/acting or anything you get residuals on.

  7. NerdMomma says:

    She’s actually the perfect VS model. VS is not right for the androgynous exotic looking gals that wear high fashion so well…it’s for the curvy girl-next-door types. Those photos of her are amazing. VS still needs to chill on the photoshop, though.

  8. Shelley says:

    There really are more exotically beautiful plus-size women who could be the token big-girl model.

    • NerdMomma says:

      It’s a sign of how ridiculously skewed body image has become to refer to this woman as “plus-sized.” She is skinnier than Kate Moss ever was.

  9. Andrea says:

    Victoria’s Secret has changed so much, in part, bc they are now obsessed with this image of extreme sexualizee youth like everyone else.

    Years ago, VS was not a place for teen girls. It was a place for WOMEN and it was about encouraging women to feel sexy on their skin. Several of their models werent just curvier (and sometimes in the case of Casta also shorter) but they were also older. Several of their models were well over 30 and married with children. And they weren’t trying to look 22. These women were allowed to be 30 bc women in their 30’s were the target audience as opposed to young girls.

    The biggest downfall of the company is that they left women behind in order to cater to girls and in doing they they became a tackier, cheaper, less unique brand.

    • Sachi says:

      I think they went downhill after 2005 and when Giselle and Tyra left. The two were their biggest ambassadors and appealed to a wider audience and demographic.

      The other models like Naomi Campbell and Isabeli Fontana (has 2 kids), who are senior models in terms of experience, also stopped walking for their fashion shows.

      The fashion show themes got wackier and tackier. Before it was all about the underwear and there was something sweet and intimate with the fashion shows. After all, they’re modeling lingerie.

      But after 2005 it just became about which theme could be bombastic and flashy.

  10. Maya says:

    The body is amazing, but, as always, her face has the exact same expression in every. Single. Shot. Which is one thing for men’s magazines and underwear shoots, but Vogue? Not so much.

    …Oh god, now I feel like a bitch.

    • Broolee says:

      Agreed. I don’t think I’ve seen a photo of her with her mouth closed. Same bedroom eyes…

      Shes beautiful, but her range is nonexistent!

  11. Lucrezia says:

    Does she even fit into Victoria’s Secret bras?


    Google tells me she’s a 33D. Seriously???

    I’m a 32F (in US sizing). I honestly would’ve said hers are bigger than mine. Obviously I have some form of body dysmorphic disorder … I see Kate Moss’s chest in the mirror where I should apparently be seeing Dolly Parton’s.

    • kersten says:

      I’m a 32f too and her boobs look like they’re twice the size of mine. And my chest is more than 36″ around so I call BS on the measurements.

      My first thought when I saw the lead picture was, they photoshopped off half her rack?!

    • jess says:

      Each bra sizing “increase” the cup goes up as well. So a 34C and a 36B would have the same cup size, while the cup size on a 36C would translate to a D if the rib sizing was a 34. It’s simple math if you look into how bra sizing works.

      • Lucrezia says:

        Uh, I understand how cup sizing works. If I’d read her bra size was 40D, I’d have been surprised, but probably would’ve accepted it – it’s very hard to guesstimate how large someone’s rib cage is since it involves breadth and depth.

        Thing is, if she’s 33D, that means she’d have some room in a 34D (pity they don’t make half-sizes). But a 34D gives me terrible quadraboob. If I’m going to wear a 34 band, I need a 34DDD/E … and I’d swear my breasts are smaller than hers. Her being 33D just doesn’t make sense.

    • GByeGirl says:

      I’m sure that they are trying to skew her size to VS sizes, which is so totally off kilter. When I finally switched from a 34 DD in VS to a 32 F in Freya, it was like the clouds parted and the angels sang. I really don’t even think that I’m that large-busted, either. Kate is probably a 30 G in “real” bras.

    • DeltaJuliet says:

      34DDD here and I swear to God my boobs aren’t as big as hers either. Reading stuff like that (and Kim K’s size 4) make me wonder if there is something wrong with me or my mirror.

  12. virginia5 says:

    wow can’t believe they photoshopped her mole out :/

  13. virginia5 says:

    Is it just me, or are her boobs much smaller than what they are on the S.I cover. And to be honest, this photoshoot makes her look like she has boobs that are proportionate to her body which really is nothing special…

  14. Lamont says:

    Three things

    1) This is an OLD VS catalogue shoot. I think its 2011. Kate did not recently pose for them. VS are the ones eating crow and using old images of someone they dissed previously as Upton’s [profile is higher than pretty much any VS Angel’s right now. Including Candice Swanopoel.

    You’ll actually be surprised at the amount of models that shoot for VS catalogue swimwear/denim but are never promoted to representatives or Angels.

    2)US Vogue is not Kate’s first Vogue cover. She has Vogue Italia and Vogue UK COVERS. As well as Vogue America, Espana and Germany editorials before Vogue US cover.
    So its actually her third.

    3)Yes I am going to reasess my life for knowing these things

  15. Harpreet says:

    The weird thing is, she was born in 1992!!! Emma Watson, KStew are older than her, but look so much younger.

  16. epiphany says:

    Don’t consider her a great beauty, but if VS wants to sell bras, it makes sense to use a model that actually has something to put in one!

  17. lori says:

    Don’t sleep with Leo, Kate!!!!

  18. Dani says:

    They either photoshopped the hell out of her body and face or she put on a good 15 lbs within the last few years.

  19. Sumodo1 says:

    She’s harmless. Let her be.

  20. well... says:

    Even though I’m happy to see a model who doesn’t look like a stick getting more attention I just don’t get her appeal. She has a great body, def. not fat but she is like one in a million. Her face is not outstanding and I agree about her facial expression. Same on every photo. She is more like a girl-next-door type than a ‘supermodel’. Very pretty but totally overrated.

  21. JenniferJustice says:

    I’m no expert, but her waist is not 25″. Give me a break. And at least that first pic has been photoshopped. She’s not that thin. That said, I’m glad VS is listening to their customors rather than their marketing team. Most of aren’t and don’t stirve to be stick thin w/fake ta’ta’s. She’s pretty and seems approachable. And I especially like that she’s American. Tired of seeing Brazilian, Australian, and all the other “exotic” women in their catalog. That’s not who the vast majority of their clientelle are, so are they marketing to we women who actually buy and wear their clothes are they marketing to the men who keep the magazine by their toilet?

  22. kim says:

    Their bras are not cute and designed for high school girls with no boobs, and only buy for the name, and rep that used to be VS.

    • audrey says:

      yupp. they need to expand their bra sizes to appeal to women, for a start. i got pregnant and can’t fit their stuff anymore. i liked the fit of their basic, plain ones. good amount of padding to hide nipples but not add to boob sizr

      but i was a 34d before baby. so it’s all over now. had a hard time finding that size in store anyways

  23. jess says:

    I’ve always said this, but VS needs to teach their airbrushers some human anatomy. I used to love going through their catalogs and looking for boobs that ended in weird places, belly buttons that were made microscopic, etc. The picture of her pink underwear is a great example. Whoever shaded it, did it backwards, so now it looks like its puffing out lol

  24. Slim says:

    Isn’t it true she’s only into Black dudes ?

  25. audrey says:

    lol VS is such a budget, trashy brand. hence why every teen mom wore them on the show. obvious product placement, but that’s their target audience.

    it’s awesome that Upton ignored and posed for vogue. talk about taking the high road. karma wins out

  26. Claire says:

    The Victoria Secret girls are so boring – all a carbon copy of each other. Kate is a nice change. The real supermodels of the past were so amazing – you would look at them and want to be them. Miranda, Candice and the other clones don’t inspire that same feeling.

  27. dcypher1 says:

    Good for u Kate for telling vs no I will not starve my self for a stupud fashion show.