Kendall and Kylie Jenner attended their Topshop line debut in LA last night. Topshop already put the clothing line up for sale. It’s not awful stuff (mostly slogan tops, denim shorts, and one awful floral jumpsuit), but most of the clothes look nothing like what Kendall and Kylie wear in real life. There is a “When in doubt, vacation” sweatshirt ($68), which suits the trust fund vibe of many of the Jenner girls’ best friends. This collection is Topshop’s way of appealing to the young Hollywood set (or those that want to be like them).

Kendall and Kylie wore Topshop outfits to this launch. Thank goodness. They learned from the huge mess of their book launch last year. (The girls refused to answer questions at their signing and acted like they didn’t care about the book.) The speculation was that they didn’t even read the ghostwritten novel, mostly because of how Kendall called herself “the worst reader“ when she hosted the Billboard awards. Many (and probably most) celebrities publish ghostwritten books. Likewise, most celebrity fashion lines are designed by other people. But the celebs should read their own book and model their own clothing.

A quick side note: Kendall’s Calvin Klein ads were also supposed to capture the young demographic. That hasn’t happened (yet). The first quarter sales reports are in, and Kendall’s denim line hasn’t done well. But as Fashionista points out in the link, CK’s denim has been on the decline for four years. WWD says Kendall’s campaign has at least stanched the bleeding.

Here are more Topshop launch pictures. Our photo agencies have been zeroing in on Kylie’s gold band, so I guess we should talk about it. She’s been wearing this ring for weeks. Could mean something Tyga related, or maybe not.

Photos courtesy of Fame/Flynet