Jennifer Aniston launches her third perfume, ‘Near Dusk’, with a terrible ad

aniston1

I’m sorry, but this ad ^^ made me laugh out loud. Dear Jennifer Aniston: why so budget? You are a very wealthy woman and if you want to release a fancy new perfume, please invest in quality photographers AND quality postproduction people so you won’t look like a Photoshopped Kardashian-cat hybrid.

Yes, Aniston is releasing a new perfume. Her first perfume was supposed to be called Lolavie but there was some trademark issue and it became “Jennifer Aniston the Perfume” or something. Those ads were terrible too – there was one ad that looked like Aniston had been dumped on a beach after her ex had stolen her clothes. That first attempt at a perfume launch was back in 2010-11 and it was a disaster. As I said at the time, Aniston should have just gone to a major perfume house and developed a scent WITH the house, but she tried to reinvent the wheel when it came to celebrity perfumes. Then last year, Aniston finally figured it out. She began working with Elizabeth Arden and she released J by Jennifer Aniston. Did it sell? I have no idea. But she’s now releasing a new scent, Near Dusk.

Near Dusk is described as “a heady mix of jasmine, peony, musk and white amber with bright top notes that feature nectarine, sweet pink pepper and coconut water.” Aniston spoke to E! News about it:

E!: Why is the beach so inspiring to you?
Growing up in NYC surrounded by buildings and cement, when I would visit family at the ocean it felt like paradise to me. I always feel peaceful and inspired when I’m there.

Did you have a go-to scent as a teenager?
Anais Anais.

Can you give us a little insight into the testing process for your fragrances? Do you have your friends, family and fiancé weigh in on a scent? Do you wear a tester perfume for weeks or longer?
When creating my fragrances, I start by smelling almost every note I can get my hands on in the lab, from different flowers to leather belts. Once I’ve created something I like, I give it a test run for a few months. I find it really interesting, seeing how different notes are expressed as the day goes on. I always ask my friends and family feedback.

You once told us that Justin hijacks your beauty products. How about your perfume?
He definitely doesn’t hijack my perfume!

You said you wanted to recreate relaxation with the scent. What are your favorite things to do to relax? When are you most relaxed?
Sunset is my go-to. I’m always my most relaxed at home at the end of a day.

Fragrance is about dusk, so what are some of your before bedtime rituals?
It’s all about pampering. Wash my face…maybe a mask…and then moisturizing. I get very girly at night.

What’s one beauty product or item people would be surprised to find on your vanity?
A tiny pair of bronze feet.

[From E! News]

I wonder if this is the extent of Aniston’s promotional work? I hope not, but it could be – I really don’t think she did much promotion at all for her second fragrance and E! News says this perfume is just going to be sold at Kohl’s. Personally, I think there are too many celebrity fragrances, but if a celebrity does get a “hit,” they can really rake in the money. Britney Spears makes a lot of money off of her perfumes (which are terrible). Jennifer Lopez’s Glow is still selling really well (and I love Glow and wear it all the time). Sarah Jessica Parker’s Lovely sells well too, and that’s a really nice scent too. Eh. Aniston really is just a lifestyle/beauty model at this point, she’s barely working as an actress these days.

wenn2933004

Ad courtesy of E! News, 2010 photos of Aniston’s Lolavie promotion, courtesy of WENN.

You can follow any responses to this entry through the RSS 2.0 feed.

159 Responses to “Jennifer Aniston launches her third perfume, ‘Near Dusk’, with a terrible ad”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Alessio says:

    that ad looks like it’s from the same ad of the first campaign, i wonder if it’s actually from the same batch

    • lisa2 says:

      I just clicked on the links and I think you are right. They are old pics and from those previous shoot. They also did something weird to her left arm. It looks like they put her head on some other pic. I never hear anyone; even her fans talking about her perfume.

      Are her fans buying these scents. It also looks like she is just phoning it in now. I wonder did she have a contract to promote a certain number of fragrances.. because their doesn’t seem to be much ownership. There are 3 questions that relate to the perfume.

      • Maya says:

        I know – I would like to know who is sponsoring her as it doesn’t seem like the last 2 endorsements were a hit.

      • LizzyFizzy says:

        This ad is just a re-colorized version of her first series of ads. That’s not uncommon in the industry now; they re-colored Halle Berry’s Halle perfume ads purple for one of her subsequent perfumes that used the same bottle design in purple. They’ve just done a poorer job with JA’s ad.

        Aniston’s first scent is really nice, though–in the Kai/Child family of light tropical florals. The main complaint people seemed to have online was that it didn’t last, but I actually liked the sheerness. I don’t know why didn’t do well, but I stocked up when Sephora put it on clearance.

    • funcakes says:

      Looks like an ad out of Avon. All she need is the scratch and sniff on the same page.

      • minx says:

        Exactly, and the ad is so cheesy I wouldn’t even scratch for fear of what the scent would be. The ad is that bad.

      • funcakes says:

        Hehehe.^^^^

      • Cleo says:

        Wait a sec, ‘Near Dusk?’ Isn’t that the name of that really good cult vampire flick? Oh wait, that was ‘Near Dark,’ lol – good movie though.

        That said. 3rd perfume? Who knew she had a second? I saw her perfume in the bargain bin at Target once for like 3 bucks, and Kohls of course, right next to some nickelodeon persons stink water. Lol so embarrassing. But wackiest and sad of all – that CGI pic. I mean really, how does she go around insulting her botoxed friends while not only filling up her face with juvaderm herself, but apparently demanding a computer generated rendering in her perfume ads? Seriously, who is that person? Ha!

    • Carmen says:

      Exact same beach, exact same bottle, except this one is a different color. This is a photo from the shoot for the first perfume where she was wrapped in a blanket looking like she was suffering from menstrual cramps.

      • jen2 says:

        I found the original name of the first before the name was changed: Lolavie, which is the bottle she is holding during the original roll out in that pink dress above.

        Hard to pronounce, made no sense and probably why they changed the name to hers.

      • JaneFr says:

        Lolavie sounds in French like l’eau la vie. (water, life) it’s is a society selling The Vitalizer Plus which “incorporates basic principles utilized in nature to create a life-enhancing, hexagonally-structured water”…
        I know I heard something that stupid before….

      • jen2 says:

        @janeFR, I like the French actually. But when I think of “water of life” I think of the movie Dune where the water of life could kill you or give you second sight and it came from those horrid worms. Or maybe Lolavie mean’s “Lola’s Life”, whoever Lola is or was. Why I don’t know, but the whole thing was just silly.

      • Liberty says:

        uh er — was this ad inspired by the intro to her father’s how, Days of Our Lives?

        https://www.youtube.com/watch?v=98T3PVaRrHU

      • LadyoftheLoch says:

        Carmen: “wrapped in a blanket looking like she was suffering from menstrual cramps” Oh, gold!

        ( I laughed so hard I woke the cat 😁)

  2. GoodNamesAllTaken says:

    Hahaha! That ad looks like she’s trying not laugh at the name “Near Dusk.” Why “Near?” I mean, dusk is near night, so what is “near dusk?” Afternoon?

  3. Kiddo says:

    The description of the new cologne sounds remarkably similar to the first cologne. Her first fragrance wasn’t bad as far as celebrities go, but it was also kind of meh, closer to drugstore brands than closer to genius.

    The photo: it looks like it was shot in a studio with a beach background. And did someone draw the fragrance bottle? It doesn’t look real.

    I know this always comes up in her interviews, and not to get all picayune, but how exactly does Justin hijack her beauty products when he lives on the east coast? The man must have magical powers.

    • epiphany says:

      You remember how Elizabeth Montgomery twitched her nose in Bewitched? Justin does the same thing, but with his eyebrows.

    • Snazzy says:

      ha ha ha yes! The bottle looks like a sticker was added on a the last minute …
      So basic …

      • Cleo says:

        It looks like to differentiate they just tinted the same bottle, or the stink water in the same bottle, a purple color. Cheapy cheap is cheap.

    • Lilacflowers says:

      They’re just drawn to him. Like flies.

      Reality, he doesn’t think enough of the relationship to keep his own products at her place so he borrows hers when he’s there because there is nothing else.

      • Kiddo says:

        I can’t picture a guy like Justin going two blocks without beauty products in a backpack, plus a compact mirror.

    • Mirandaaah says:

      I really didn’t enjoy her debut fragrance, did not work with my body chemistry.

    • laura in LA says:

      I like the word “picayune”…

      That’s all!

  4. Neelyo says:

    Does Near Dusk refer to her acting career?

  5. LAK says:

    As much as I avoid Jen Aniston threads, I was so surprised that her perfume is successful enough to warrant a second and third re-tread that I clicked read and left a comment.

    ….but why didn’t she change the bottles to distinguish between the various perfumes? Wait, this is Jen A. Everything is the same as always.

    • Bridget says:

      I wonder if they’re cheap to crank out. I am kind of fascinated by celebrity frgrances. They usually seem so cheap.

      • KT says:

        I long for the day one of these celebs, when being interviewed about their latest fragrance, just says “well they are giving me 20% of the profit to stick my face on it” rather than waffling on about jasmine and sunset beaches. Utter bollocks!

    • jen2 says:

      I don’t remember specifics, but the name of her first cologne was originally so confusing that no one knew it was hers and it did not sell. So they changed the name of it to include her name and it pretty much failed anyway, name or not. I didn’t even know there was a second.

      The color of the new one is nice, but it does not read “Near Dusk”, more like “Middle of the NIght”. But if this is being sold exclusively at Kohl’s, then, they don’t seem to have high expectations.

  6. Jenns says:

    OMG. I totally laughed out loud.

    She looks like a mermaid who is high on weed.

    • Esmom says:

      I thought mermaid, too, stranded on the beach and trying not to panic.

      Anais Anais was my go-to fragrance back in the day, too! It was my big step up from Love’s Baby Soft and Heaven Scent. 🙂

    • Emma - The JP Lover says:

      Who is the model in the ad? I don’t recognize the face.

    • LadyoftheLoch says:

      She’s doing that annoying Keira Knightley thing with her nostrils in that beach pic, to look more sophisticated I suppose, although it looks more like she’s within whiffing distance of a bad drain. Maybe it’s the perfume.

  7. carol says:

    Oh no no no no. Everything about that ad is awful. Although she looks really good in the press pics. Also Anais Anais sucks.

  8. LibsW says:

    Oh bless, they photoshopped out her chin. And gave her terrible highlights. And made the whites of her eyes reeaaally white. And, and, and….oh god, there’s just too much!!

  9. epiphany says:

    Every time she attempts to look sexy she just looks silly. The stripping scene in ‘We’re the Millers’ would have been a thousand times better if she played it goofy, i.e., falling off her shoes, keeping the bra hook stuck in her hair… I guess she launched another perfume to kill time until those serious movie scripts start rolling in? I’m sure the passion and intensity she’s projecting in this ad will definitely help!

    • Maya says:

      Exactly – Jennifer is not sexy and also looks uncomfortable and constipated whenever she tries to look sexy.

      Yeah – I know sexy is in the eye of the beholder but for me Jennifer is Woman who used to be very pretty (before ruining it with Botox, jaw treatment etc) – kind of like a girl next door without the sex appeal.

    • Emma - The JP Lover says:

      @Epiphany and @Maya …

      Agreed. I think that Jen’s lack of sex appeal is why she’s never landed a role in another film like “Derailed” with Clive Owen. Her performance in that film as the sexual, enchanting Femme Fatale was painful to watch.

      • meme says:

        She derailed Derailed. She was awful and completely unbelievable as a femme fatale.

      • minx says:

        Derailed was horrifyingly bad. JA looked drab and mopey when she apwas supposed to look mysterious and desirable.
        I also LMAO because the story was based on the Chicago metra rail system, which I have taken all my life. IRL people are not having hot mysterious affairs–they are sleeping, on their phones or clipping their nails.

      • Lostara says:

        The only good thing about “Derailed” was Vincent Cassel. And the only reason I watched it.

      • minx says:

        LOVE Vincent Cassel!

  10. jinni says:

    That ad looks like it’s apart of an SNL skit wherein Julianna Hough plays Aniston.

  11. Elfie says:

    Why is her scalp coloured in? It looks like she’s wearing a bad wig.

  12. Maya says:

    Cannot fault her for trying to earn some money other ways since she is unemployed and has been for almost 2 years. And no Mean mothers and the movie with Julia Roberts has not been confirmed so they don’t count.

    I don’t think Jennifer will succeed at this lifestyle thing – if she had done it years ago when she was at her peek with Friends and divorce, she would have been very successful because the media and some people bought her pity party and would have bought whatever she advertised for.

    Now – well her popularity alongside fame has waned to the point of almost non existent (proof is is the 4 straight box office flops, no movies confirmed and the less coverage of her deals from the media).

    PS: young up and coming actresses to learn from Jennifer is how to name drop people in a obvious but subtle way. See how she named Ellen and how she mentioned Justin in another “interview”?

  13. Lindy79 says:

    Did you have a go-to scent as a teenager?
    Anais Anais.

    That was my nan’s favourite perfume…:(

    • Lady D says:

      Was Anais Anais made by Avon? I remember a scent from my childhood that my grandma wore while selling Avon. It was the only perfume I ever smelled in my life that didn’t make me throw up or give me violent blinding migraines.

      • Lindy79 says:

        Not it was Cacharel I think. Same people who made LouLou.
        You’d always see the 5 perfume mini set in shops. I liked Noa.

  14. Lilacflowers says:

    She looks like she is wearing a bad wig in that ad photo.

  15. Catelina says:

    I have SJP’s perfume, Lovely. I really like it. It seems like she’s trying to embrace this beauty product shilling stuff as an almost
    full time career. If it works for her, I’d say go for it!

    • littlestar says:

      Same here, I have been wearing Lovely by SJP since it first came out years ago and still love it to this day. It is a really great perfume. My sister wears it as well.

    • funcakes says:

      Lovely is the best perfume ever. It’s light and not overwhelming. Plus it obviously timeless if people are still wearing it after all this time.

    • LizzyFizzy says:

      I think Lovely was really great, but I’m a perfume nerd. Have you read The Perfect Scent by Chandler Burr? Great book–he followed SJP as she worked with perfumers on Lovely. I was really sad when they discontinued Covet, SJP’s weirdly compelling green musky thing, that she talks about wanting to do in the book.

      Sadly, the perfume blog Now Smell This says that her latest, SJP NYC, was probably the most successful of all her perfumes and it’s sort of bland and sweet.

  16. SmellyCat says:

    I’m waiting for the Paula Deen perfume “Chicken Fat” bottled in a Mrs Butterworth bottle.

  17. ell says:

    she looks like one of the olsen twins in that airbrushed pic.

    what does it mean justin hijacks her beauty products btw? i don’t get it.

  18. Mispronounced Name Dropper says:

    I heard she beat Angelina Jolie for this contract and Ange was inconsolable.

  19. serena says:

    Ouch.

    They did not have the budget to hire some Vogue-adjacent PhotoShop artist?

  20. minx says:

    This thread is hilarious, and I just woke up and haven’t even had coffee.

  21. Ciria says:

    I would love to have her money and life.

    I’d hardly say she looks like a Kardashian, though, as the author of this post states. Aniston has nothing in common with those reality show people.

  22. RobN says:

    I like her, I like her other scents. That is still a bad ad.

  23. Square Bologna says:

    Third perfume? Who knew there was a second?

  24. dottie says:

    What fascinates me is this exchange:
    Q: What’s one beauty product or item people would be surprised to find on your vanity?

    A: A tiny pair of bronze feet.

    And I’m like huh? Wtf does that mean? How does “a tiny pair of bronze feet” equal “beauty product or item”? Is it her dyslexia acting up again? She doesnt know what a beauty item is? Or does she use the tiny pair of bronze feet to massage her chin?

    She prolly got that tiny pair of bronze feet from her little man’s collection of curated human body parts from his dumpster dives.

    • ell says:

      and why would people be surprised by this item anyway???

    • lisa2 says:

      I saw someone on another site talk about this and I think they cleared it up.. She obviously didn’t hear or understand the question. This was probably a phone interview. She didn’t hear the part about beauty product..and perhaps thought they were asking what something surprising that you have on your vanity..

      you would think that the person asking the questions would have found that answer strange and clarified it.. but really this isn’t even an interview of any substance.. even when talking about a fragrance.

    • Would that just be a trinket/knickknack? I’m wondering why anyone would have a pair of bronze feet.

      • Fallon says:

        Because “tiny” and “feet” makes people think of BABIES, which means we can all speculate about JEN’S DESIRE TO HAVE ALL THE BABIES. #not

  25. Jaded says:

    That really is a ridiculous photo. She should have called it “Washed Up”

    • funcakes says:

      “Washed Up”. The perfect scent of cigarettes, tears,margaritas, sun tan oil and despairation with a hint of botox. Sold at a Walgreen’s near you.

  26. kibbles says:

    Wow. Her perfume will be sold at Kohl’s? I expected more from her. As you said, she is a very wealthy woman. She looks great for any age and she’s still a household name. Why didn’t she work with a higher end perfume house to develop a scent good enough to be sold at Macy’s? She should be embarrassed to have this kind of ad released. The woman in the ad looks nothing like her. I feel like she is doing this half heartedly and just doesn’t care enough to do much promotional work for this fragrance.

    • funcakes says:

      Her first line was sold in a upscale department store in England. Two fragrances later it’s being sold at Kohl’s.

      • kibbles says:

        I just noticed in the photo above that for her first fragrance, she is promoting it at Harrods. So I guess she started off this venture with very high expectations. Her fragrance must not have sold well if it is only being sold at Kohl’s. I have heard about fragrances from SJP, Beyonce, Jessica Simpson, and JLo, but never knew that Aniston had a fragrance until now.

    • lucy2 says:

      Kohl’s is like celebrity fragrance central. JLo, Katy Perry, SJP, Britney, the whole department is filled with that stuff.
      Personally I can’t stand most perfume, a lot of it makes me congested, sneezy, itchy eyes, the works. I generally try to hustle through any fragrance dept before I start coughing, but seeing how many celebrities put their name on the stuff, there must be a lot of money in it.

      Also, that ad looks really odd. Too much photoshop.

  27. DesertReal says:

    The name is less V.C. Andrews and more Lois Duncan…and also… Is it aimed towards the AARP demographic? Because it definitely has heady notes of mature ladies mag to me as well.

  28. meme says:

    I refuse to buy celebrity fragrances…they have enough money! And Aniston has THREE?????

    • Carmen says:

      The first two were major busts. She probably thinks third time’s the charm.

    • lucy2 says:

      I’m guessing they signed to a 3 product contract, if the first 2 didn’t sell big and they still did a 3rd.
      JLO and Britney each have 17 – unbelievable, right?

  29. FingerBinger says:

    She looks like Amy Schumer in that ad. What an odd picture. At least it highlighted her best feature ,her eyes.

    • Dez says:

      But her eyes are not blue….contacts.

      • minx says:

        Yep.

      • epiphany says:

        Hey, I’m the last person to defend this woman on anything, but are you certain her eyes aren’t naturally blue? I could have sworn I’ve seen high school photos of her somewhere, and her eyes were blue. If you’re right, that also means the glasses she sometimes wears are not prescription, as her eyes are blue when she’s wearing them.

      • minx says:

        epiphany, if you google “Aniston eye color” it is said her eyes are brown. In early pictures of her it’s hard to tell– her eyes look kind of murky, grayish, as though she is wearing colored contacts over brown eyes.
        Then there are pictures of her wearing glasses with blue eyes, which means nothing–if she is known for her eyes she would still have contacts on under the glasses. The glasses could be non-prescription for all we know.
        Whatever her real eye color is, I dont think it is the startling clear pale blue that we see in pictures. My daughter has that color naturally.

      • Kitten says:

        OMG. This has been debunked 8 million times. Her eyes ARE blue.
        The rumor started over a poor-quality picture of her when she was a child and her eyes looked brown in the photo. There’s also a photo of Meg Fox floating around where here naturally blue eyes look brown. The photo is unaltered, it’s just the lighting with the flash. Sometimes blue eyes look brown in photos. It happens.

        I’m mad you guys are bringing this up because last time I wasted a f*cking afternoon researching Aniston’s eyes, a woman I couldn’t care less about. I’m also mad that I took the time to type all this but luckily I’m just killing time till I see my dentist.

        Seriously. You guy suck and I will never forgive you.

      • LizzyFizzy says:

        I think her eyes are dark blue, although she may use eye makeup and colored contacts to up the blue factor. She certainly had blue eyes back when she had her original nose.

        http://blog.salonbuzz.com/wp-content/uploads/2011/09/Salon-Buzz_Jennifer-Aniston-Rachel-haircut.jpg

        Mine are a mid-range blue (as opposed to the clear pale blue of say, Reese Witherspoon), but can look darker or more hazel depending on lighting. Blue eyes are tricky like that. Even Sarah Jessica Parker, whose eyes are reportedly a bright, almost turquoise blue in person, can look green eyed in certain photos.

      • minx says:

        The most I will allow is that she MIGHT have darkish blue eyes. But there is NO WAY she has those pretty crystal blue eyes, no way.
        She turned herself into beachy fake blonde with a tan, and the light blue eyes were part and parcel of what she was selling.
        That’s my story and I’m sticking to it.

      • LizzyFizzy says:

        @minx, take a look at this early photo. I think they’re definitely blue. Whether she amps them up with contacts or whether it’s just the tan and light hair, I don’t know. She definitely made the best of what she was given, even if her look now is more high-maintenance. I do wonder if she hadn’t lost so much weight, she’d look better facially, though. Tiffani Theissen has a similar face shape and she still looks young, but she’s not as skinny-skinny as Aniston, imo.

        http://z.hubpages.com/u/95779_f520.jpg

        People seem to say my eyes stand out more with either very blonde or reddish hair–it’s the contrast. Same with SJP, if you google her. With lighter hair, her eyes stand out more.

    • A says:

      Funny no one says anything about the Jolie demanding her eyes be photoshopped blue in all her magazine covers. And her eyes aren’t even dark blue! They’re a muted green which sometimes depending on lighting look more brown.
      At least Anistons eyes are naturally blue to begin with.

      • Paige says:

        Jeez Shockingly she wasn’t even mentioned in this thread until now. I mean you’ve even mentioned her in Jen/Ben threads. LOL

      • Lana says:

        Where is your proof that Jolie ‘demanded’ anything, or are you making this all up as you go along? Aniston’s eyes are naturally brown, she wears blue contacts. At least Angelina doesn’t go to such lengths. You, like most Anistonloons, seem obsessed with Angelina. Funny enough, the usual suspects (Kitten etc) are yet to come on and say something to you.

  30. Tracy says:

    Oh please. We all know that Jennifer hasn’t been dirty of sweaty since 1972. And she wouldn’t be rolling around in gritty sand…ever.

  31. Dana M says:

    Her face looks like it was cut out from a different picture and photoshopped in. Looks so budget! WOW, I can’t believe she approved this.

    • Carmen says:

      You’re absolutely right. The angle of her head is all wrong and it’s out of proportion. They cut her head from another photo and pasted it into this one.

  32. Tinkerbell says:

    So if she doesnt work this much right now, does this mean she have the time to plan a wedding? we and she know very well that she wont get any good work in the near future. So if she wants to to stay relevant, she should marry soon. But if justin didnt marry heidi after 14 years, he wont marry aniston either

  33. Lana says:

    Oh goodness. Her right eye looks weird kind of like Paris’ eye, and her hair looks stringy especially on top at the part. Her face looks all distorted like she is some kind of sea monster.

  34. Dana m says:

    Hey guys, it just dawned on me : Big Lots, Dollar Tree and Dollar General shoppers are the target market (on purpose).

  35. So is she just going to keep putting out new infomercials…..sorry INTERVIEWS about her hair/beauty/water products, every couple of months until she retires/dies? Because Lord, it’s getting old now. Especially as a distraction to the reason why she hasn’t announced any new projects since her attempted Oscar run. So please, Jennifer, go do something else.

    Shoot, go to Cabo, and lounge around in a bikini, double fisting margaritas. At least then we can exchange margarita recipes.

    • dottie says:

      Sorry virgi……..we wont be seeing aniston in a bikini again. Evah! lol Those days are over for her, SHE will never allow her body to seen in the condition it is now.

      And what condition is that, you ask? Why, just normal aging:……… growth of a poochy belly; cellulite on legs. etc.

      Dont get me wrong. Im not knocking her. But you will recall that for several years after she was dumped (since ’95, that is; we know she has been dumped several times since then but that was the Big Event that went on to define her life)….so anyway, since then, her raison d’etre has been her “banging body” We were sold on it ad infinitum. it was spread out for public consumption but expecially for a certain someone for him to “see what he’s missing.” Rember those days? Aaaaaah interesting times. LMAO

      Even today, her print images are throwbacks to her youth. So she definitely wont expose herself to our naked eyes via pap cadids of her bikined self.

      Watch, this whole summer will pass and even if she goes to cabo (as usual) or perhaps her little man will make her foot the bill for hawaii again) she will be artfully wrapped up in flowy beach-coveralls and we wont see thighs or belly.

      • minx says:

        Agree.
        Her body looks great for someone her age. But it doesn’t look twenty something.
        And she should dump that beachy hair, it’s so dated on her. Remember when she had a chin length cut on Friends, I want to say early 2000s? Really cute.

      • dottie says:

        Oooops……meant “since 2005….”

  36. babyb says:

    twilight years was the other option.. or early bird dinner…

  37. Paige says:

    I didn’t even realize she had a second fragrance. I do remember reading about the first one.

  38. platypus says:

    The ad looks pretty standard for a low-end perfume. It’s not THAT horrible… They should have placed the bottle in the photo instead of photoshopping it in, though.

    As for celeb perfumes in general, I think they’re cheaply made and aimed at teenagers and other people who don’t have much money to spend on perfume, and probably sell alright exactly for this reason. It’s a sales tactic. People looking for high-end perfumes will most likely go for the big fashion house brands anyway.

    IMO, Britney’s perfumes aren’t horrible though, and I kinda like Taylor Swift’s too, but they’re too sweet and heavy for me to wear in public. My first perfume was J-Lo Glow, but now I find it so synthetic and soapy smelling…

    • yellow says:

      They’re all full of chemicals. Natural oil perfumes are the way to go.

    • LizzyFizzy says:

      Rumor has it that Glow is just a straight-up copy of Bodytime’s China Rain (yes, the one from the 1970s) and that J. Lo used to order China Rain by the case before she signed the deal for Glow.

    • lou says:

      I like some of Britney’s perfumes, she’s got some good ones and some bad.

  39. Kym says:

    I’ll buy her an island to plant her face in if she promises to stop those Aveeno commercials.
    She’s not even convincing when she plays herself

  40. Valois says:

    I hate celebrity parfumes, but Rebl Fleur and Nude (Rihanna) are great. And Royal Purrr or something like that – I think it was katy Perry’s.

  41. bluevelvet says:

    Why does she have to give huge face in her ads? I can’t open a magazine without seeing her smirking back at me. Seriously! Between the Aveeno, Smart Water, hair products she co-owns, and now this… I just want to scream sometimes. Usually at least three full page ads per magazine, every magazine. Get out of my face already!!!! Geez…

  42. Tara says:

    My process involves letting a cat roam around “the lab.” Latest designer scent from our house is called “favorite stinky thing. “

  43. Rockin Robin says:

    I would disown anyone who bought this.

  44. ann says:

    Of topic, I hate when people wear perfume or cologne in a restaurant. I’m there to smell and enjoy the food, not be distracted by someone’s stink. Sitting beside me at a concert onetime, this lady had so much on, my throat felt like it was closing up. In my town, there are signs not to wear scents at the gym, hospital, church, chiropractor’s office, doctor’s office. It might be ok in the bedroom, but I think most people would rather not smell any of that stuff. Also, that picture is proof that she’s all washed up.

  45. KBeth says:

    Terrible ad, that photo of her is awful. I do really like the beige strapless dress in the other pics.

  46. Sopha says:

    She looks like an Olsen twin!

  47. Sara says:

    Wow! That is so photoshopped its embarrassing. I don’t understand why she is trying to be a model and shill beauty products? Doesn’t she have enough money so she doesn’t have to be so cheesy?

  48. Josefa says:

    … Is that ad for real? Jen, there’s people in the internet who can ‘shop something much better for free. And Im not even kidding. I literally know 13 year olds who can do a better job than that.