Last week, Disney dropped a bunch of new trailers and announcements that got me really excited for the Spring. Plus everyone is talking about the new season of The Mandalorian that’s streaming. And there are major Disney projects under the Star Wars, Marvel and live action cartoon divisions filming – it’s just electrifying right now. They hooked us with the lineup, now’s the time to tell us it’s going to cost us. Disney+ is raising its fees in March, and we should brace ourselves for another price hike after that. And it sounds like all those fabulous – and expensive – new shows and films are to blame.
Disney threw down the gauntlet to its competitors last week, with a slate of remarkable programming on Disney+ alongside some eye-popping subscriber numbers and forecasts.
Fans of Disney+ will have roughly 10 new series from Marvel and Star Wars alongside a cornucopia of other content. Disney plans on spending between $14 billion and $16 billion across its streaming ventures to make all those shows and movies.
Someone has to pay for all that content — and that someone is probably you, the customer. If Disney wants to achieve its forecast of hitting profitability in fiscal 2024, it has to raise prices.
It said it will do that in March. And, after that, it’ll likely have to do it again.
“Increasingly streaming, in general, is taking a greater share of the consumer’s wallet,” Bernie McTernan, a senior analyst at Rosenblatt Securities, told CNN Business
I wish they’d let me sit with my “Imma bout to see some Loki and Falcon” glow for at least a week before this buzzkill, but I guess I’m not too surprised by this news. And they aren’t alone. Netflix, who has greatly benefitted from folks locked in their homes, is also increasing their prices. They’re also citing the quality of their content as the reason we have to pay more. CNN hypothesized that if the HBO/Warners deal extended into a permanent arrangement, HBO would also have to increase fees to accommodate the first run film option. And Apple and Amazon are probably right behind.
I ventured into the online networks over the weekend and even they are not delivering as promised. When Peacock was being pumped, it was free. Half the stuff I wanted to watch was only available with a paid premium subscription. At least CBS is finally offering some free content with an upgrade to CBS AllAccess for full content. It’s confusing. Plus, I’m sure if I went through and totaled up all the streaming services I currently subscribe to, I’d owe Quibi an apology for mocking their fees. I don’t even watch all these silly channels, I just want them in case. On Friday I logged into Disney+ for the third time since it launched to watch that movie Godmothered. The last time I’d been there was to watch Beyoncé’s Black is King last summer. Same thing with Apple TV, I’ve watched two shows on it but I loved them so much I can’t think of getting rid of it. And I can’t figure out how many actual HBO subscriptions I have between regular, Go, Now and Max – it’s nuts. I still couldn’t find anything I wanted to watch the other day! So yes, please, charge me more for this headache. That’s what I need.
— Disney+ (@disneyplus) December 14, 2020
From Cobra Kai to The Baby-Sitters Club, so many of our childhood favorites came roaring back to life in 2020 thanks to these popular shows pic.twitter.com/RJ0DKJrVF9
— Netflix (@netflix) December 14, 2020
Photo credit: Disney and Twitter