Christopher Meloni stars in a sweaty new commercial for the Peloton app

Christopher Meloni is a beefcake. A 61-year-old beefcake with an ass that won’t quit. Meloni is back in the Law & Order universe, and in recent years, he’s been giving a lot of interviews about his body, his workouts and how he’s totally fine with his Zaddy status. In one memorable interview, Meloni described his home gym and how he loves to exercise naked, sweaty and without curtains. So… obviously, Peloton had to get involved. Peloton isn’t just creepy “husbands should buy their slender wives a surprise Peloton bike for two grand” commercials. Peloton is getting into the Naked Meloni business!

OK, so when I first saw this, I was like “wow, Peloton hired a new ad firm.” Peloton went from the creepily earnest “anxious wife works out all the time and films it for her husband” ad to this ad, which is wry and funny. It reminded me of the fact that Ryan Reynolds – who must have been an ad man in his former life – piggy-bagged onto the old Peloton ad by using the same actress to sell his Aviation Gin. As it turns out, Peloton DID hire Ryan Reynolds!! Ryan has an advertising firm and they’re working with Peloton to create these kinds of hip, funny commercials which will go viral for the right reasons. Anyway, Meloni looks amazing and his bare ass will probably get a lot of people to sign up for the Peloton app. I friggin’ love that they hired the same Law & Order voiceover guy at the end too. Brilliant.

Photos courtesy of Avalon Red, Instar.

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24 Responses to “Christopher Meloni stars in a sweaty new commercial for the Peloton app”

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  1. ThatsNotOkay says:

    I was cackling on the street while watching this yesterday. Like you said, it hits that sweet spot of funny and effective.

  2. Danbury says:

    “The Birth of Zaddy” I’m dead

  3. Jessica says:

    Well happy Friday to me!! I love Meloni and I’m so glad his ass is back on my tv.

  4. kirk says:

    Such a great App 😂 with pixelated parts 🤣

  5. K says:

    Joy to the world. I ain’t mad at alllll.

  6. Cel2495 says:

    Haha! Love it!

    I just love Christopher and found him extremely sexy in True Blood… he was fire!

  7. Twin Falls says:

    I absolutely love this! Hahahaha!

  8. dina says:

    HAHAAHHAHAH YESSS. Perfect, no notes

  9. death by bacon says:

    heard he can be a bit of a tool but I’d buy whatever he’s selling. Hatred to loved him in Underground and Happy was good too.

  10. Mrs. Smith says:

    THIS is the way to pivot Pelaton!!! I know a few folks who work on this brand and they are hilarious. I’m not surprised the new campaign is amazing.

  11. Roo says:

    I laughed when I saw this ad on Twitter yesterday! Hilarious and effective and I can totally see RR’s humor in this. Good for Meloni, too. Maybe he should do a series of them…😉

  12. Grace says:

    Great ad! Not a huge CM fan, but loved this!

  13. HeatherC says:

    Hilarious ad. I especially like how even the David statue replica was pixeled out. I get giddy over attention to details

  14. BeanieBean says:

    I needed a laugh to start the day. Thanks!

  15. KBeth says:

    I love this man with every fiber of my being.

  16. Yvette says:

    LOL! Have loved Chris Meloni for many years. This man always brings intensity to the game, no matter what character he plays. Whether it’s criminals like crazy Jimmy Liery (NYPD Blue) and extremely crazy Christopher Keller (Oz) or hard-ass detectives like Elliot Stabler, he brings it.

    This ad is insanely good! Love Chris Evans’s Tweet, “I. Love. This. Also, where was my invite?” 🙂

  17. Amy T says:

    Thanks for brightening my Friday, Kaiser & Chris.

  18. Cat says:

    This is amaaaaaaazing

  19. Mabs A'Mabbin says:

    My my my.

  20. The Recluse says:

    I’ve said it before, I’ll say it again: Chris Meloni is King of the Chrises.

  21. Julia K says:

    Saw this and it’s disgusting.