One of the few Super Bowl commercials with an actual plot and actual creative energy was, unsurprisingly, Ben Affleck’s Dunkin Donuts ad. Reportedly, Dunkin ambassador Ben pitched this idea to Dunkin and he “wrote” the script, he directed it and he even wanted his wife Jennifer Lopez to make a cameo. The result was fantastic – Ben working at a Dunkin in Medford, Massachusetts, talking orders at the drive-thru window, and then J.Lo pulls up and questions if this is what he does all day when he says he’s at work. “Grab me a glazed” is such a great line for J.Lo.
It was so funny and cute. Honestly, one of the best ads of the night. Dunkin also posted the outtakes, and I can see why some of these weren’t included in the commercial – most people were good-humored about it, but I wonder how long Ben was causing chaos at this Medford Dunkin.
One week ago, we were talking about how Ben looked utterly miserable with J.Lo at the Grammys. Sources close to Bennifer claim that Jen is “over it” – “it” being the conversation about Ben’s misery. Apparently, Jen “knows how much Ben hates awards shows and was over it the very next day.” This Dunkin ad was actually a great way to sort of change the conversation – now people are like “wow, they’re cute together.”
CB is covering many of the other Super Bowl commercials in a separate post, including that bonkers Bradley Cooper one.
Screencaps from the Dunkin ad.
This was my favorite commercial of the night. So pop culturally aware and poking fun of himself, and FUNNY. Well done Ben!
Yes! Well done…..Ben.
Cute and hits the spot. Good-humored, perfect spokesperson, and a great get for Dunkin’. Well done!
Okay, that was cute! I admit it. I also never realized how strong his Bahstan accent sounds. LOL
Him and Matt don’t seem to have a Boston accent anymore, which to me seems like one of the more strong and distinctive US accents. Maybe their agent told them to tone it down.
I think they can turn it on and off, depending on the role and circumstance. They’ve done several movies where the accent was part of the role. Loved that commercial.
As someone who lives next door to Medford, Boston accents really vary. Even people who have them tend to get more Boston when talking to someone else with a Boston accent, or when excited. Most people it just slides out occasionally and surprises you.
My in laws live 90 minutes from Boston in Maine, the accent is similar. I’ve been surprised at how much variation there is within his family and their accents, these people live down the street from each other their whole lives. My MIL and FIL sound a little stronger than Ben’s, my BIL and SIL have a little less than his, and the nieces have very little accent at all. I wish regional accents were still strong.
Mine definitely slides out if I’m “Wicked Tie-Ed”or have been drinking
My New York accent comes out when I’m drinking too! And really varies based on who I’m talking to. My mom is really opposed to accents, she believes a “standard” accent is the key to upward mobility and social standing, so she would always work any accent I was developing out of me.
I think he can turn it on and off, a bit like Chris Evans. If you ever watch Chris Evans in interviews, his New England accent will come out, especially if he’s excited or if his brother in the interview (he did a few Zoom ones with his brother because they were living together during covid quarantine). He can turn it off for movie roles but it’s still there lol.
I liked it! I thought it was cute. Good idea on Dunkin’s part – and on Ben’s part.
It was so good! As a New Englander I really enjoyed every part of this, from the beginning to the end. JLo showing up in the end was *chefs kiss* awesome.
It was v cute.
I liked it – was fun and cute. He seemed to be having a blast.
Jen was the best part and Ben is still kinda cool.
It was cute and funny and played to his strengths personality wise. And J Lo’s cameo was great. Their commercial together was way better than Gigli!
As for the Grammys, a seat filler was near them and said they were very lived up, holding hands and JLo showed him the memes in real time.
I loved it!
Yes, hard agree. My fav of the night. A different site had a link to a seat filler’s tik tok, who sat with them at the Grammys. Apparently they were very cute and affectionate. They saw the reactions to his expressions and thought it was funny. I didn’t see those photos, only the red carpet, so I’ll have to look sometime. It was a fun read.
It was cute and 1 million x better than Gigli
I lost it when he said ‘how’s your mother?’
Loved it! Grab me a glazed LMAO the cutest line ever 🙂
Cute, they both have charisma to burn. His real accent is not that strong though lol
I loved it and love them! His arms in that Tshirt also
And JLO’s face is just breathtakingly beautiful even under the harsh outdoor lightning!
The family car. Lol. This ad is just great on so many levels.
Seems like I read all about this before it aired – was it on here? Just saying I wish I was surprised by it. Same with Alicia Silverstone reprising clueless which I also saw earlier. Keep them surprises ad people! As it was I still think Casey Affleck’s SNL ‘dunkin commercial’ was way funnier. But I way prefer him as an actor to his brother.
This whole thing is super cute. I also loved his “you’re embarrassing me in front of my friends” line and yes “grab me a glazed” is so cute! 🙂
Just watched it and it’s very cute. I laughed both times.
Definitely my favorite/most memorable commercial of the night.
“Is this what you do what you say you’re going to work all day?” Lol X_x dead.
As a side note, I only go to Dunkin like 3 or 4 times a year but the employees at my local one are all top notch, work hard and are hilarious themselves. It’s a whole vibe.
So cute! That seems so much like something Ben would do.
I’ve always liked him, messed up as he is. I love his sense of humor and the fact that he appears to have some self awareness. Jen was good too. What a contrast in styles they are, lol. She’s so together and glamorous all the time while he’s scruffy and low-key.
Oh god I love this!
And yes I believe she is over the ” Ben is miserable”.
I think in this assumption what is implied is “JLO is making Ben Affleck life miserable”.
It was simple, cute and fun, I love it!
This was a good ad, so funny and JLO at the end asking him to grab her a donut on the way out was cute. Those Boston and Bronx accents, can you imagine an argument in their house? Also saw on Twitter a seat filler was at the Grammys right near them and she said JLO saw the memes about Ben’s bitch face in real time and they were joking about it.
I loved it.
Ben & Casey Affleck have always been associated with DD, so this was a brilliant advertising for DD.
Some of the other superbowl ads were good, but did we remember the product they were advertising?
Not gonna lie, this made me crave for some Dunkin Donuts. I was really looking forward to some glazed chocolate munchkins today but they had sold out and only had the plain ones. Bummer.
I’m so late to this but omg that was classic! J.Lo nailed that last line like it was something she’d wanted to say for years.