Margot Robbie on her Oscar snub: the biggest award is that ‘Barbie’ shifted the culture

It’s been more than a week since the Oscar nominations were announced and we learned that Oscar voters didn’t think Greta Gerwig deserved an Oscar nomination for directing Barbie, nor did the voters think Margot Robbie’s performance as Barbie was worthy of a Best Actress nom. Those same voters absolutely thought America Ferrera and Ryan Gosling were worthy of Oscar noms though, and Barbie is nominated for Best Picture, which means Margot is nominated as a producer. Greta is nominated in adapted screenplay – because her original screenplay was “adapted” from… dolls. Again, the whole thing is still shocking, ridiculous, sexist and asinine. AMPAS continues to look so foolish. Margot didn’t issue any statements about the snubs last week, but she took part in a SAG-AFTRA screening on Tuesday, and she ended up addressing the situation:

“There’s no way to feel sad when you know you’re this blessed,” Margot Robbie said during a panel at a special SAG screening on Tuesday night.

“Obviously I think Greta should be nominated as a director, because what she did is a once-in-a-career, once-in-a-lifetime thing, what she pulled off, it really is,” Robbie said. “But it’s been an incredible year for all the films.”

Barbie is the only billion-dollar film solely directed by a woman, and it outstripped all other films at the box office last year, bringing home $1.4 billion worldwide. As Robbie said, the reaction to the film has become a kind of cultural phenomenon: “I just suspect it’s bigger than us. It’s bigger than this movie, it’s bigger than our industry.”

Robbie also clearly pointed out that she is “beyond ecstatic that we’ve got eight Academy Award nominations, it’s so wild.” Those nominations include Best Picture, Supporting Actress for America Ferrera; Supporting Actor for Ryan Gosling, Costume Design, Production Design and Best Adapted Screenplay for Gerwig and Noah Baumbach. “Everyone getting the nods that they’ve had is just incredible, and the Best Picture nod,” Robbie said.

“We set out to do something that would shift culture, affect culture, just make some sort of impact. And it’s already done that, and some, way more than we ever dreamed it would. And that is truly the biggest reward that could come out of all of this.”

Robbie had the SAG screening audience laughing as she described listening in movie theater bathrooms for audience reactions and then being in a pub in Scotland overhearing a group of men on a bachelor party trip discussing the film. “It was just truly fascinating,” she said. “There were people at the table who refused to see the Barbie movie. One guy was like, ‘Dude, it is a cultural moment, don’t you want to be a part of culture?’ And the other guy was like, ‘I’ll never see it,’ and by the end he did want to see it. It was a whole thing.” Robbie recalled she couldn’t resist approaching the group to say hello. “It took a full minute for them to realize, and I was practically out the door. And then they were like, ‘Ohhhh!’ It was very funny.”

“People’s reactions to the movie have been the biggest reward of this entire experience, whether it’s having a moment like that, or whether it’s listening in the bathrooms, or whether it’s seeing what people are writing online, or even just seeing how much pink I can see in this room right now. I’ve never been a part of something like this. Not like this. I’ve done comic book stuff and that gets a big reaction, but this felt very different. It still feels very different. And I can’t think of a time when a movie’s had this effect on culture. And it’s amazing to be in the eye of the storm.”

[From Deadline]

A completely mature and measured response from a woman who executive produced and starred in a film about how women are diminished, marginalized and dismissed. What else can she say, really? “Those f–king misogynistic douchebags!” Of course not. She’s still got to play the game to some degree. I hate that she has to eat those snubs and she’s still expected to show up with a smile on her face, to be grateful for those eight nominations. If only there was a well-written speech about just that in Barbie!! But I also agree with her that Barbie’s cultural impact is huge, and the film’s impact on the industry is huge. Which makes it all the more egregious that she and Greta were snubbed.

Photos courtesy of Backgrid.

You can follow any responses to this entry through the RSS 2.0 feed.

44 Responses to “Margot Robbie on her Oscar snub: the biggest award is that ‘Barbie’ shifted the culture”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. sparrow says:

    Not again! And it hasn’t shifted the culture! Goodness, please stop with the exaggeration. The buzz around this film was massive; what it delivered wasn’t. In retrospect, I think this will be seen as a huge fuss about a film that was overlong and all over the place. I appreciate this is a minority view, but a significant minority view.

    • Brassy Rebel says:

      I feel the same about Poor Things. And if Emma Stone wins best actress over Lily Gladstone, I will be massively disappointed.

    • C says:

      Nah, it absolutely did shift the culture, maybe not overwhelmingly in terms of feminism (although it did go further than I expected) but in terms of how a piece of cinema like this can explore identity and materialism at the same time, and how it affected the theater attendance in a post-covid industry, as a cultural phenomenon, etc. There’s a reason people like Francis Ford Coppola were saying whatever your opinion on the film, the boon it brought to theaters and how it revitalized viewing (and its approach to referencing other cinema etc) is important .
      I understand and respect that you really dislike this film as you have repeated, and the brouhaha over the Oscar snubs is totally too much and yeah white feminism, but that doesn’t make the film some nothingburger, lol.

      • sparrow says:

        What I think the film did primarily is shift the culture in terms of pre release advertising. It was wall to wall. I’ve never known anything like it. So it did an amazing job in peaking interest; in terms of shifting, this is what other film producers could try to emulate (most likely will). Yes, I didn’t like the film at all, but by virtue of my having an opinion it means they did a great job at getting people to go and see, even if they came out with different reactions.

      • C says:

        Yeah. The thing about Barbie as a phenomenon was that because of the cultural presence of the doll it got publicity in ways WB didn’t even have to pay for. I was seeing things like various museums putting out pink exhibits of things, etc.
        Personally I did really like the film, and thought it delivered, which is rare considering the hype. So it did increase my estimation of Gerwig, and frankly, interest in her work.
        I will say Issa Rae in the trailer was one of the things that got me to see it, lol.

      • Sue says:

        Top Gun: Maverick was massively successful for the post-covid return to movie theaters. Box office total north of $1.5B. Yet, Tom Cruise was not nominated for Best Actor and Joseph Kosinski was not nominated for Best Director. Nor should they have been. But it was nominated for Best Picture, Best Adapted Screenplay, and Best Song….the exact same as Barbie. Sooooo….it seems like Barbie is getting the exact same treatment, as in, it did well (8 nominations) but making money doesn’t mean you get nominated for everything.

      • C says:

        Please see my comment below regarding box office. 😊

    • R says:

      @sparrow. have to agree with you. it is incredible what they have achieved in terms of buzz, marketing and box office numbers, but on cultural, socio-economical terms? ehh…glad people enjoyed it and all, but 10 years or even 5 years from now on? Will it be as big?

      • C says:

        I can’t think of any film that stays as big as when it comes out originally – we’re not still wearing imitation Hearts of the Ocean necklaces or things like that years after, lol.
        It doesn’t necessarily negate the cultural impact.

      • sparrow says:

        agree, R says. This will pass. Some films do endure. Thinking Star Wars; the Godfathers. In terms of shifting cultural conversation around women and men, I’d say something like Fatal Attraction – it’s a go-to shorthand for a certain type of toxicity that remains to this day.

      • C says:

        Very few films endure like The Godfather or Star Wars and if they do it often involves franchises. Not to mention many of the most enduring films are ones people rarely watch these days or have rarely heard of. Seven Samurai would never gross a billion ever but it’s a masterpiece nonetheless.
        That’s not the only indication of cultural impact nor does it minimize what Barbie accomplished.

      • sparrow says:

        Star Wars first movie was so great in shifting the understanding of what a huge event cinema could be that it spawned not only sequels but prequels; being part of a series is testament to how powerful it was as a cultural gamechanger, not a negation of it.

      • C says:

        Then I think what this conversation boils down to is that shifting the culture has different meanings depending on which film. Star Wars shifted culture in terms of a massively popular science fiction franchise and viewing experience but I don’t think it shifted anything in terms of cultural values (Star Wars did not create that phenomenon of a massive cinematic event, and plenty of massively popular films had spawned sequels before it). As someone below even pointed out that Barbie has influenced their teaching courses and syllabi, I’d argue Barbie will probably do that more than Star Wars. Not on a thinktank level or whatever, but I don’t think Margot is wrong.

    • R says:

      @C. I’m not following what you’re trying to say anymore. I don’t think you need to gross a billion dollar in order to make a classic. See, Ang Lee’s Sense and Sensibility, In the Mood for Love by Wong Kai Wai, Parasite by Bong Joon Ho or even the OG Mean Girls, Pretty Woman and Ten Things I Hate About You etc etc..There’s a reason why certain films are considered classic/remembered for a really long time, well after they are made. I think out of Greta Gerwig’s movies, Lady Bird will have a longer cultural shelf life than Barbie. I just don’t think Barbie in particular will be a cult hit/classic. I’m a person of color and frequent very nerdy, queer places AND WE WERE READY for a Barbie party and the anticipation towards it was HUGE. it was glorious memes galore and then the movie came out and…nothing. No thinkpieces, no gifs, no memes, no fan art etc etc. It just wasn’t part of our conversations. Every year there are movies/actors being snubbed. c’est la vie. Especially movies made by and starring BIPOC and queer people. And with 8 nominations, including one for Best Picture and Adapted Screenplay, Greta AND Margot will have plenty of time and oppurtunity to make movies they want to make in the future. Studios have seen the box office numbers, the huge susccesful mareketing campaign and the huge outcry of ‘being snubbed’. Meanwhile, Issa Rae, Taraji Henson, Viola David, Ava Duvarney etc etc ARE still hustling to get a fraction of respect and pay their (white) counterparts get. Keke Palmer just did a interview how she’s scared that her job oppurtunities are dwindling. So, yeah, I’m a bit like, good for the makers behind Barbie, but they will be fine and will get plenty of opportunities in the future.

      • R says:

        Like, I’m not negating Barbie super succesfull, brilliant even marketing campaign. the team did a really job in allowing the fans chime in and create an organic relationship with the advertising around it. People turned out in huge numbers to watch it, with themed outfits and all! But will Barbie itself be remembered? the message, the dialogue, did it capture and resonate with the cultural zeitgeist? Did the movie deeply connect with the audience? I’m not really sure about THAT part.

      • C says:

        I think you are assuming I am making an argument about the Oscar nominations and I am not. if one doesn’t like the film, it’s fine, and as explained elsewhere, the Best director nomination should have been Greta’s based on precedent, really (that doesn’t negate that Gina Prince-Bythewood should also have been there, and I would have given her Nolan’s spot).
        But the discourse trying to minimize the effect this film has, because some people didn’t like it, or found it disappointing, is a little pointless. I did see tons of impact, in fashion and in critique, and I also think it’s sort of disrespectful to America since her monologue was being referenced nonstop after the film. If that wasn’t your experience, it’s fine.
        Lady Bird is a great film but it will remain in the categories of niche cinema. Barbie won’t. Will Barbie resonate as much later? I hope not, since I hope we’ll have made better strides by then sociologically. But as it stands, it was a billion dollar movie with several outstanding POC actresses. We’re saying it didn’t shift the culture because it wasn’t the Godfather? Of course it didn’t. There are hundreds of movies released per year and only one Godfather. That doesn’t mean it didn’t shift anything at all.

    • R says:

      IDK, i don’t think you can force a movie into becoming a cultural phenomenon, either. it either will, or it won’t. only time will tell if barbie will be remembered years from now on. whether people will still engage with the text of barbie. For better or worse, the Godfather is seen as THE mob movie. It’s been parodied and people tried to replicate Godfather numerous times. Its acting is still talked about today, its dialogue is still quoted to this day. Star Wars have one of the worst fandoms, but it introduced franchising in cinema and people still to this day think and talk/analyse about the characters and their relationships as if they were real. people still make fan art about them and write fanfics with their favourite pairing. Same with Harry Potter and GoT ( i don’t even particulary like any of those 3 big mentioned fandoms, but i can’t deny the cultural relevance they still have). that’s having a cultural impact. it makes people feel and think and deeply engage with the text of story. I’ve seen reviews from professional critics about Barbie (most of them were ‘surprisingly more feminst than expected’), there was a brief moment of Barbie core in terms of fashion and i have seen a slight uptick in pink clothing and America’s dialogue has been singled out, rightfully so, but will Barbie have the same kind of love and affection as the other big fandoms i’ve mentioned? Will fans cry and talk and think about Barbie’s relationship with Ken, with Gloria and everyone else in the movie and write fanfic and create fan art? Will filmmakers try to replicate the visuals, the style, the dialogue, the relationship and dynamics of the fictional characters in Barbie? All of that is yet to be seen. The brilliant marketing of Barbie is not a cultural impact, but an economical one. But i guess, agree to disagree? ive said all i wanted to say. have a nice day.

      • C says:

        Economic impact when driven by women in this particular industry is also shifting culture even if there is room for better representation etc.
        The Godfather represented a new way of seeing the real implications of the American dream for immigrant communities, while Barbie is a tongue-in-cheek examination of sociological and cultural themes getting a lot of contemporary attention, they are both culture-shifting films in that way.
        The movie was only released six months ago, so we’ll see about fanfiction, or its influence in future films. 😊

  2. Brassy Rebel says:

    Being gracious is the way to go. When people say, she’ll be fine, of course she will. But that’s not the point.

  3. JT says:

    She’ll be fine. Margot is right. $1.4 billion, 8 nominations, and the huge pop culture moment that Barbie had is nothing to sneeze at. They’ll be more opportunities for Margot and Greta. I personally think the producer nomination is more important, as well as the box office. Now, Margot can practically get anything made and she won’t have to struggle to get a project of the ground. That’s more money for her, more roles, more chances to get an Oscar which doesn’t really seem to be the end all, be all for her.

    • Yup, Me says:

      100% agree on the producer nom being more significant and the effect it will have.

      Margot’s successes behind the scenes on her films are way more impressive to me than her playing Basic Blonde Barbie (she literally was Stereotypical Barbie). Her refusal to move the premier date when Christopher Nolan (and a whole studio behind him) was like “Waaaah! But that’s MY premier date!” And they tried to gaslight Margot into thinking her little Barbie movie wouldn’t fare well. Instead, Oppenheimer likely did better in numbers *because* there were people who were going to see both films that weekend and/or were trying to see Barbie but it was full and so they went to that movie instead. People weren’t really going to the movies in huge numbers and that would not have changed for Oppenheimer alone.

      Margot has established herself as a producer with a good eye (how many of her Luckychap produced films have gotten any Oscar noms so far?) and that’s going to be a place to build real, tangible power.

      Edit to add – I looked it up – Luckychap Entertainment – 10 years in business so far and 16 Academy Award and 11 Bafta noms to date.

  4. Chantal1 says:

    I didn’t realize that Barbie received EIGHT Oscar nominations. While I’m sure Greta Gerwig and Margot Robbie were disappointed about not receiving nominations for best director and best actress, they and their bank accounts surely must be thrilled with its massive box office success and thrilled with numerous nominations it did receive, esp since it took years for Mattel to agree to the movie. Margot will be taken seriously as a producer. They will undoubtedly receive Oscars in a few years as the Academy is notorious for awarding Oscars to the right people for the wrong movie – ex Denzel Washington winning one for Training Day instead of Malcolm X, and how long did it take Steven Spielberg and Leonardo DiCaprio to win? Ryan Gosling’s 2 nominations is an interesting choice – and message.

    • Boxy Lady says:

      Ryan Gosling only got one nomination. He didn’t write the song I’m Just Ken. The fact that Barbie got TWO Best Song nominations is pretty cool, though. It’s rare that one movie generates multiple best song Oscar nods. And the fact that Billie Eilish and her brother might have 2 Oscars for songwriting while Billie just turned 22 years old is amazing!

  5. girl_ninja says:

    Barbie’s cultural impact is huge, and the film’s impact on the industry is huge. Which makes it all the more egregious that she and Greta were snubbed.

    They weren’t snubbed. And I think it’s quite sad that America has to talk about the outrage of Margot and Greta not getting nominated instead of her nomination.

  6. Eowyn says:

    Thank you. This movie was a fun moment for many moviegoers, but it’s not a game changer. Despite how much money it made, the industry isn’t going through some massive shift. (Also a Barbie Mount Rushmore isn’t feminist, seriously).
    I am happy more women are getting into producing. I hope a more diverse group of women can become prominent directors.
    I think people want a broader array of movies, and this movie was entertaining, and also not a superhero sci-fi flick.

    • sparrow says:

      I hear you, but we are a minority voice. People obviously love this film because voicing a contrary opinion is seen as really hurtful. It could be seen as shifting the culture in that regard. I’ve never known having a different opinion be quite so opening yourself up to criticism. It’s clearly a huge event for some people and that needs to be respected. I wish having a different reaction could be respected, too.

      • C says:

        People rip each other apart on the internet for nothing these days and it’s encouraged for clicks, I don’t think
        that’s unique to Barbie, sadly.
        In any case, I absolutely respect someone’s opinion if they didn’t care for it. But there are also a lot of weird criticisms that are definitely internalized misogyny (not referring to you of course). Also I will say the debates about it being problematic in certain ways (which I don’t necessarily always disagree with) when something like Oppenheimer barely gets discussed is something I don’t understand personally, lol.

  7. Sue says:

    Please don’t equate box office totals with awards deserved. The first Aquaman made more than $1 billion, but that achievement alone doesn’t mean the director should have been nominated for Best Director. Also, America is nominated for Best Supporting and as the article states, “Barbie is nominated for Best Picture, which means Margot is nominated as a producer. Greta is nominated in adapted screenplay”…I’m sorry but all of this together just doesn’t scream misogyny to me.

    • sparrow says:

      I totally agree with you. Quantity isn’t quality. It seems that if you’re not falling at the feet of the women who made this film you’re part of the patriarchy, as if you haven’t a mind of your own. There is no great shift in culture going on here. I’d say the shift was in the amount of buzz they threw out before releasing the film; this definitely got bums on seats. What people thought of the film afterwards is a separate matter.

    • C says:

      There are plenty of terrible films that gross lots, but it’s disingenuous to pretend that there have not been okay-decent films whose blockbuster box office helped spur on awards nominations. And a lot of the time in those instances (Forrest Gump, the Exorcist, Titanic, Braveheart), the Academy nominates the director too.

      I think we need to be careful about distinguishing quality from whether we dislike something. If you truly dislike the film, it’s fine, but all I’m saying is movies by women or minorities tend to get a lot of negative focus in this regard.
      I don’t really like Goodfellas, but I can see why it’s considered important. Etc.

      • Sue says:

        Absolutely, I agree with you there. Box office totals *shouldn’t* influence nominations, but they definitely can and have. I highly enjoyed Barbie and there’s no way (in my mind) it doesn’t win the adapted screenplay award. But I also didn’t leave the theater thinking Robbie’s performance was riveting. She did that in I, Tonya. The fact that she’s up for awards for her behind-the-scenes work is more important to me; showing that she’s becoming a serious player in the Hollywood game and finding huge success for her brains rather than her face.

      • C says:

        Oh it’s absolutely not Margot’s best performance even though she was great. I’m really only thinking about Best Director, lol. I agree her producer recognition is more important.

      • Becks1 says:

        Yeah to me, when we talk about the cultural and box office impact of Barbie, that’s where the Best Picture nomination comes in. She was recognized for that impact with the BP nomination. That’s not nothing. That’s HUGE! Barbie is forever going to be a Best Picture nominee. And its going to pick up some other Oscars, so it will forever be an Oscar winning movie. That’s a big legacy for a movie about a plastic doll, lol. (yes yes its more than that…..don’t Barbie-splain to me, lol.)

        I just feel like there has been such focus on who didn’t get nominated from that movie that it overlooks how many other big nominations it DID get.

  8. Louise177 says:

    “I hate that she has to eat those snubs and she’s still expected to show up with a smile on her face, to be grateful for those eight nominations.” Maybe Margot is grateful for those nominations. I’m sure she’s disappointed for herself and Greta but I doubt she’s raging in private. I think people are more upset than she is. I don’t follow Margot, but she seems more of a positive person.

  9. Michael says:

    Barbie reminds me quite a bit of Black Panther when it came out. There were lots of worries and hopes for both movies and both became cultural phenomenons because they were cast, written, directed, and acted nearly perfectly. Margot will be reaping the rewards of this movie for some time and I expect she will get a “Makeup Oscar” down the road which is a whole different problem. But at least both Margot and Greta will have a ton of choices they did not have previous to this movie.

  10. Lamontagne says:

    It’s sad to say but I think Margot is used to that kind of condescension since I, Tonya and even before. She makes me think of an Australian version of Charlize Theron, professionally wise: she’s doing her own projects, walking her own path, getting recognition from the peers that matter.

    She has an eye for projects, and she’s proved it with I, Tonya, Barbie, and Saltburn that she also executive produced. Sure it’d be good if Oscar voters got their head out of their ass for a second and recognized her efforts, but I honestly think she’s above that right now. Maybe in 30 years they’ll give her an honorary Oscar like all the actresses they snubbed for too long.

  11. Grant says:

    People were hating on Barbie in the comments in another post discussing the snubs earlier this week which is so weird to me. I rewatched it yesterday and thought it was even better than when I saw it before. Mostly, I was charmed, touched, entertained, and very moved by the nuance in Margot Robbie’s performance as Barbie. She took a role that could’ve easily been one-note and gave one of the finest performances of her career. I just loved it. The film was also beautifully directed with vision and verve by Gerwig. These are two very large oversights this year, IMO.

  12. Green Desert says:

    This is anecdotal but I’m currently at a conference (I work in higher education) and the word “Kenough” is in the name of a session about Title IX. I do think that Barbie will have lasting impacts. Again, as a higher ed person, I think it’s going to continue to permeate this field (trainings, course syllabi, etc.).

  13. Aidee Kay says:

    Reading Robbie’s comments made me tear up. She sounds 10 million times more gracious and wise than most Hollywood men would be in the same situation. I am proud of her and Gerwig and all they accomplished and it will always be a stain on the Academy that they were willing to change the rules around Best Picture to honor Dark Knight but couldn’t be arsed to vote for the miraculously great and successful Barbie, which imo is waaaaaaaaaay better and waaaaaay more experimental than Dark Kight.

  14. Isabella says:

    Women producing their own films is the way to go. That’s how we’ll get female characters who aren’t just background scenery or damsels in distress. We have to acquire money and then risk it on movies and TV. We need to put women of all colors, sexual persuasion, ages and backgrounds up on the screen. Make it fun. So many exciting stories to tell.

    Who needs the awards? Oscars are just men celebrating themselves. We don’t need to even show up at their silly party.

  15. February pisces says:

    I’ve seen comments from toxic males who think Barbie is ‘too woke’ but loved Poor Things cos that’s the sort of feminism they’re into (rolls eyes).

  16. AC says:

    There’s always politics in HW (like everywhere else), it’s still male-dominated, and you don’t want to get snubbed for the next time or even blacklisted, esp when one is high on their careers.
    Back to the subject, Margot is strategic and she’s good politically. I think she’ll be an A-lister for a long time and I believe she will get more acclaim going forward. Her and Greta. They’ve already done a phenomenal job in having a positive impact for women film makers.

  17. sparrow says:

    Let’s put aside whether we rate the film or not – the longer this snub talk etc carries on, the more it diminishes the achievement of other women in the best actor category; some of them could be feeling they’ve stolen a place. Or even a win. And also it’ll become a negative for Margot Robbie. If she wins in the next couple of years it may be seen as a result of the controversy of missing out this year rather than an outright victory. It’s not helping women in the round.