Kid Rock to headline Turning Point USA’s alternative Super Bowl Halftime show

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Last week, Bruce Springsteen wrote a gorgeous song called “Streets of Minneapolis” in response to the killings of Renee Good and Alex Pretti by ICE agents in Minnesota. The Trump administration had a predictably petty meltdown, to which I clapped back with, “Hey, they can tap any artist on their side… I eagerly await Kid Rock’s ‘Ballad of the ICE Brigade.’” Well guess what folks — Kid Rock is actually getting his chance! The pro-mustache, pro-sunglasses, anti-vaxx six-foot-tall sleazeball was just announced as the headlining act for the “alternative” Super Bowl Halftime show being put on by Turning Point USA. The real halftime show, of course, is Bad Bunny, the most streamed male artist on Spotify and newly-annointed Album of the Year Grammy winner. But ever since Benito’s selection by the NFL in September, white Christian right-wingers have been crying salty white tears. They think an AMERICAN should be the Halftime performer! I think we should have a public education system that ensures children grow up to know that Puerto Rico is a US territory! Anyway, Kid Rock commented on their alternative programming with as much grace as you’d expect of him:

The show, put on by the conservative organization to compete with Bad Bunny’s Super Bowl halftime performance, will feature performances by Kid Rock, Brantley Gilbert and Lee Brice. Gabby Barrett, 2021 winner of new female artist of the year at the Academy of Country Music Awards, will also perform.

Kid Rock is a close ally of President Donald Trump, becoming more outspoken in his conservative beliefs in recent years. Both Gilbert and Brice are mid-level stars in the country music space; Gilbert is known for hits like “Dirt Road Anthem” and “Bottoms Up” while Brice is known for tracks like “One of Them Girls” and “Rumor.” Barrett is the only female performer so far announced, breaking through with her hit single “I Hope.”

“We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible … or is it?” Kid Rock said in a release announcing the lineup.

Kid Rock continued, taking jabs at Bad Bunny: “He’s said he’s having a dance party, wearing a dress, and singing in Spanish? Cool. We plan to play great songs for folks who love America.”

Turning Point, founded by late right-wing activist Charlie Kirk, announced in October that it would put on an alternative Super Bowl halftime performance after the NFL’s choice of Bad Bunny as a headlining artist sparked controversy.

Bad Bunny, a Latin superstar who hails from Puerto Rico, sings primarily in Spanish and has been critical of Trump’s deportation efforts in the past. When he was announced as the Super Bowl’s lead performer, several conservative pundits, and Trump himself, criticized the choice, alleging he wasn’t a popular enough artist and that he was a divisive pick. Bad Bunny was Spotify’s most-streamed artist globally in 2025.

In protest, Turning Point will stream their “All-American Half-time Show” celebrating “faith, family, and freedom” on their social channels, as well as several conservative networks, including Real America’s Voice and OAN.

“The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom,” Turning Point spokesman Andrew Kolvet said in the release. “We set out to provide an entertainment option that will be fun, excellent, and exciting for the entire family while millions are gathered together for the big game. These performers will deliver exactly that, and we can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.”

[From USA Today]

The way these small-minded people think they own “faith” and “family values” never fails to elicit rage in me — and I say that as a non-religious woman with no (human) children. The smarminess of it all, ugh. And f–k you Kid Rock for insinuating the millions and millions of fans who will tune into Bad Bunny are not “folks who love America.” Of course the real republican red elephant in the room is… HOW can you possibly pitch Kid Rock as a pillar of faith & family values?? With a straight face?! But you know what, I’ll stop yelling. Kid Rock is exactly the headliner they deserve, and while I definitely won’t be watching on Sunday, I look forward to ensuing reports of Kid Rock hitting on a newscaster during the live broadcast and/or being papped in a 2am booty call with a US representative after the show. You know, all-American family values behavior.

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Photos credit: Getty Images, Al Drago/POOL via CNP/INSTARimages.com and via Instagram

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25 Responses to “Kid Rock to headline Turning Point USA’s alternative Super Bowl Halftime show”

  1. Lau says:

    I hope that this incoming trainwreck gets absolutely destroyed rating-wise and I will be here for the memes.

  2. Hypocrisy says:

    Had the misfortune to meet this person several times over the years he’s always been a horrible human being I am so glad I never brought his music. Hope the rating are so low they are laughable.

    • Miranda says:

      One of my good friends worked as a server in L.A. when we were in college, then in Nashville during grad school, so she has plenty of stories about nightmarish celebrity customers. She has described Kid Rock as “worse than Gene Simmons”. THAT bad.

  3. Sue says:

    Kid Rock has morphed into Tiger King.

  4. WaterDragon says:

    Ye gods! He and Dennis Quaid have really gone to seed. Yuck.

  5. Lightpurple says:

    I prefer entertainers who look like they have used soap and water at some point in their adult lives so I’ll stick with Bad Bunny.

    Also, given that the Pope is legally Peruvian, has sung Mass in Spanish, and wears a dress, I’m taking Kid Rock’s comments as an attack on my Catholic faith.

    And the Puppy Bowl has always been a great alternative to the NFL halftime offerings

  6. DK says:

    So to recap:

    The Pedophile Party wants to put together something to entertain “the whole family.”

    Of course they want to lure kids in.

    Well, at least now they are finally admitting Bad Bunny is a global pop superstar and they’re scared of the inevitable ratings smackdown?!

  7. bellatrix says:

    I just… this whole “all American” – how can all of these people not be aware that Puerto Ricans are American?? There’s really no other explanation for this “all American” hype – that they think Bad Bunny is not American?

    • Miranda says:

      When my husband’s MAGA uncle found out that I was half Puerto Rican, he tried to argue that it was part of Mexico (like it was the Mexican equivalent of the U.S. Virgin Islands or something like that?). I doubt he’s an isolated case. They’re f–king morons.

  8. Becks1 says:

    I’m so excited for Bad bunny’s show. and i’m excited to see what a ratings disaster this will be.

    (also I had completely forgotten that BB came out during Shakira’s halftime set. So he’s already done it to an extent lol.)

    And i cannot name you a single one of his songs. But i’m still excited.

  9. Siri says:

    The fact that he calls himself “kid” anything is just hilarious to me. Look at that face.

  10. superjosh says:

    After all that bootlicking they still didn’t give the gig to Nicki lmao

  11. Bluesky says:

    Somebody come get their meth head granny!

  12. Elon's Sink says:

    Yeah. I’m pretty sure that TACO will pretend that he’ll be watching this TPU half-time show of Z-listers, has-beens, and also-rans. We all know he’ll be watching the Super Bowl LX Halftime Show, then he’ll shart-post about it.

  13. DaveW says:

    I’m sure they will also have a website/phone number/QR code running to solicit funds for Turning Point during this debacle too. Because fools and their money…..

  14. FYI says:

    “Gilbert is known for … while Brice is known for … ”

    If we have to SAY what they’re known for, then they are not known.

  15. ThatGirlThere says:

    He’s always been a grifter. He’s always been a racist and a fraud. He used the white boy rapper route to get famous but when weren’t interested in hearing “rap” anymore he turned to whatever country-esq music he’s doing now. Loser.

  16. Ben says:

    The POS have a song mentioning that he likes underaged teens. Look it up.

  17. megs283 says:

    So, the cool thing is, if you visit the Turning Point IG post that’s promoting this nonsense, there are THOUSANDS of comments making fun of it. It’s a delight.

  18. CJW says:

    All this outrage for an American performer not understanding he is American, where was the outrage for Rihanna, The Who, U2 etc…

  19. Tashiro says:

    These are some ugly a** men.

    • WaterDragon says:

      Not to belabor the point, but Kid and Dennis look like they were “rode hard and put away wet”, as we say in Texas. Maybe even rode extra hard.

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