Gwyneth Paltrow wants you to buy $52 worth of… Christmas wrapping paper?!

Gwyneth Paltrow has added a special little holiday treat for the peasants this week! You know how she keeps adding to her “Goop Collection” week after week? And all of the items are more and more ridiculous, like $270 acrylic trays and $515 sweaters and $90 white t-shirts? Yeah. Well, now you can buy all of those items for all of your (skinny) friends for Christmas, and you can wrap them in special Goop Christmas paper. Christmas goopaper!

Gwyneth joined forces with an LA stationary boutique called Sugar Paper to bring you… wrapping paper! You get four Goopy rolls of reversible wrapping paper… for $52!!!! Four rolls for $52. CB pointed out that at Sugar Paper’s site, you can see that one roll of reversible wrapping paper goes for $8. Meaning that four rolls would go for $32, meaning that you’re paying $20 extra dollars just because it’s Goopy. Oh, and you get special “exclusively designed holiday tags.”

Maybe I’m crazy, but my Christmas-gift-wrapping situation is very, very budget. Like, I’m actually pretty good about Christmas shopping and getting most of it done by mid-December. And then on December 23rd I’m like, “Oooooh, I totally forgot to buy wrapping paper!” so I stop by CVS or The Dollar Store and buy those $1 rolls of wrapping paper or $1 Christmas bags. Gwyneth looks down on me for being so peasanty, I know. I just don’t see the point of spending $52 on paper and gift tags! Now, I’ll go the extra mile and spend $2 on a really pretty, fancy bow. But that’s only for people I really love (like, my dog).

Photos of Gwyneth in Spain earlier this week, wearing Boss Black on a Spanish television show. Pics courtesy of WENN, Goop.

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90 Responses to “Gwyneth Paltrow wants you to buy $52 worth of… Christmas wrapping paper?!”

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  1. Amelia says:

    Oh, Goopy, Goopy, Goopy ….
    Wherefore art thou common sense? Didst it run away in your hediously overpriced pantalons?
    Or didst thou never have any to begin with?

  2. Madriani's Girl says:

    What a pretentious, flaming a**hole.

  3. Izzy says:

    I go all out with holiday giftwrapping, but even I am not stupid enough to buy wrapping paper for that ridiculous price. I buy after the holidays on clearance, and put it away for the following year. You know, for us peasants.

    • the original bellaluna says:

      Izzy – I’m with you, girl! :D Best time EVER to buy wrapping paper, ornaments, decorations, tissue paper, and bows is the day AFTER Christmas! EVERY peasant knows that! *scoffs at Goopy’s ignorance*

      I shudder to think what would happen if she got a gift wrapped in paper from Big Lots or Costco. Her world would just be SHATTERED! (And the servant who allowed such a thing to enter into her home summarily dismissed!)

  4. JM says:

    Why do you give her the attention and free advertising?

  5. audrey says:

    How about stupid fishsticks takes an ECO stand and tells all of her GOOP-y disciples to eschew wrapping paper and paper bags altogether? She’s beyond irresponsible and infuriating.

  6. megsie says:

    I like this woman. God help me but I do. There should be a support group of some kind.

  7. Apples says:

    I secretly love her. I think she deserved that Oscar and I LOVED the screenplay for Shakespeare In Love. Kate B. is lovely but I often end up watching her acting- I can’t get lost in the roles she is playing. Maybe others in the academy secretly felt the same way?

    Having said that, I don’t understand how the Goop website stuff is helping her brand. I think people comfort themseles by calling her pretentious when they’re really just jealous of her too charmed life. Doesn’t this just add to those issues?

    • erica says:

      thank you. I happen to agree.

    • Mauibound says:

      I am jealous but she’s still pretentious, no matter how you put it.

    • A says:

      Me too. Yes, she’s pretentious but she can also be quite charming. I like that she doesn’t try and change who she is in an attempt to pander to the masses.

      • lrm says:

        I loved her in SIL and loved that movie, as well! I thougth she was great, had great potential, was a natural beauty and would NOT go the way of madonna, traci anderson, goopy and hollywood fakery. I was mistaken b/c now i dont think i can take her seriously in any role she plays; overexposed and all over the place in her focus. i just see Goop now.

        Blanchett: I loved her in QE, too. As for who should have won: I’m not incensed about it like some people. I think they were both great.

        These days, however, I would watch KB in a film; goopy not so much.

        she’s def. pretentious. And i’m not jealous of her, though i wish i had that financial ease for sure.

        So, in short, I’m just disappointed in her….I thought she’d travel a different path. Then again, I did not think madonna would be this freaky with the aging thing, either. so i guess i’m no good at calling these celeb shots.

  8. lena80 says:

    Hmm, she’s obviously not catering her price range to the average citizen, so why do people get upset and report on her sh** that she puts up for sale on her website? This is no different than designers (good or bad) who charge $1,000′s for their crappy merchandise. I know my a** can’t afford gucci so I don’t shop there nor do I actively hawk their site, simple as that.

  9. SleepyJane says:

    Oh, this article is so right. Such a holiday treat!

    Sorry, kids. The boxes are empty, but isn’t the wrapping simply divine?

  10. aang says:

    The toy store in my neighbourhood will wrap in red and white polka dot paper for free!

  11. Christian says:

    “Happy Everything”? Laaawd, my eyes just rolled out of their sockets.

  12. Bowers says:

    I buy those gift bags and tissue paper. I sign the attached card.

  13. lizzi says:

    SERIOUSLY? Maybe its just me but unless you’re at a big holiday party, I just don’t think wrappings are even worth it. At our family gatherings I’ll wrap it with some like 99 cent crap, but my husband and I literally exchange our gifts in the amazon boxes or a plastic bag lol… oh goopy.

  14. OXA says:

    I can get the same crap at the local 99c store.

  15. Katija says:

    This is one of my most common Jew-gripes. If you want the Hannukah paper, you have to pay for it, cause it doesn’t come in the $1 option. URGH! I usually find the cheapest option that doesn’t suggest “Santa” or “birth of the Savior” and go with that. I won’t even pay $4 for Stars of David. And on that note, Goop needs to shove it.

  16. LadyMTL says:

    I used to find her Goopy Highness annoying but now I just laugh. I mean really, if I’m spending $52 on wrapping paper I want to get at least 12-13 rolls in return! And the paper she’s selling isn’t even that original to boot, hahaha. Oh Goop, never change!

  17. Gm says:

    She’s been rich for way too long.

  18. mk yarwood says:

    Delusional. She used to be so granola! Gwynnie, my Gwynnie, you have tasted too much food and fallen to the affectations of the bourgeois! Or… wait. Were you just pretending then, too?

    • poppy says:

      what seems to be consistent throughout:
      yellow center-parted flat-ironed hair
      know it all
      better than you (always happy to tell you, too)

      when she started goop it was her just wanting to share all her ‘wisdom’, she even said corporations were knocking at her door but she wanted to keep it from being basically what it is now -really bad mail-order/online catalogue.
      BUT -it is fabulous to be able to get colonics, acrylic trays, jumpsuits, and advice all at one place, all curated by goop!

  19. mk yarwood says:

    p.s. Marth Stewart circa ten years ago = brown packing paper and homemade stamps. Add some pinecones and glittery twigs you glitteried yourself, and you can use the $45 you saved on actual GIFTS. GWYNETH.

  20. jenny piccolo says:

    But you’re just going to throw it away.

    • wild flower says:

      That’s what I was thinking. Stuffing all that ripped up paper in trash bags would have me weeping. My grandmother used to make us slowly undo the gift, then she’d fold it up and use it again! That or leftover wallpaper.

      As for GP, I like her as an actress and she seems fine on talk shows. JMO

  21. Starlight says:

    Whats happening to the people of America. So quick at insulting specially those that are well off. If you can afford it, go for it. If not. Don’t say bad words. It’s very telling that the morality of this country is deteriorating.

    • videli says:

      Indeed, the problem with America is that we’re quick to insult rich girls like Goop. If only we were milder to the rich. Now I see the truth.

    • annaloo. says:

      Maybe it’s our Biblical foundation that some politicians say are the basis our values? Perhaps it’s been in our culture to find ostentatious and conspicuous materialism distasteful and selfish? The P-Diddys, Beyonces and Gwyneths of the country induce eyerolls when it’s a challenge to just keep up with the averages. Who wants to be around money braggarts and boasters?

  22. mk yarwood says:

    Don’t say bad words!? Are you serious? The morality of this country is deterioriting because women like her think they’re giving us some kind of gift with their crap. Unless it was made in this country by citizens of this country, I cannot and will not allow that anyone spend sixty dollars on paper. We’re headed for an effing food crisis following this first of many droughts to come. Can you eat that paper? I’ll watch.

  23. dcypher1 says:

    Whats next $100 for 6 rolls of toilet paper made out of the finest linens. Goop is so bougie its disgusting.

  24. I'm going to Guam! says:

    I have seen her vagina.
    Not willingly mind you….I was curious about those pics of Brad Pitt in the nude (Yes, I felt a little dirty-peeping-Tom-ish but I was curious).
    Then Gwynnie pops up all naked and “french”.
    I feel dirty for looking and I’ve learned my lesson.
    I don’t know why I am sharing this but maybe someone can learn from my experience.
    It didn’t feel right looking at them nude. I quickly clicked on the X so I didn’t look for too long.

  25. Snowpea says:

    Why does noone mention her plastic surgery? IT IS AWFUL!

    She is morphing into Kenny Rogers, with that too tight eye area.

    PLUS why can she never get a decent colourist to do her hair? It’s always brassy and yellow.

    I’m Australian and we seem to do good blonde down here. All those celebs always have terrible highlights. Brandi Glanville, Gwyneth, Jessica Simpson, Rimes. It’s always so brassy!

    Get it together people!

  26. Jaycee says:

    The paper is beautiful, but not worth that much money.

    Celebrities are so out of touch with the average person.

  27. Starlight says:

    I am glad she is not falling to the traps of these insulting people.

  28. George says:

    AGING (badly) I’m slightly older than her and I never use expensive products, etc. Ha ha ha!!!!

  29. Ella says:

    I bought a bulk-sized roll of wrapping paper for $45 about 6 years ago and it’s lasted all this time. Everyone gets duck egg blue polkadots.

    Why am I telling everybody this? It’s not interesting, and I’m not a gift wrap salesperson.

  30. lucy2 says:

    My family keeps the gift bags and tags and reuses them every year. Less wasteful, less expensive, and saves time on all that wrapping.

    I think it’s funny you can get the same thing directly from the company for $20 cheaper.

  31. the original bellaluna says:

    I agree, lucy2. Mom has always taken great pride in the presentation of her gifts, and saved the paper she found exquisitely beautiful or from gifts that truly touched her. (My childhood dresser drawers were lined in the wrapping paper from her baby shower.)

    I was taught to wrap gifts neatly; how to cut the paper properly; how to “hide” the tape under the paper; and how to tie a proper bow and curl a ribbon.

    But Mom ALSO taught me that, while it’s important to take care in wrapping, paper’s just going to be ripped off (by kids); the best deals in paper are found AFTER Christmas; and beautiful, quality paper never goes out of style.

  32. LucyOriginal says:

    I must admit that I like Goop. I also liked she dumped Brad Pitt for Ben (allegedly).

    Goop makes me laugh and I think she is a sweet person. The reason I think that it’s because I met one of her husband’s roommate in college and he just had nice things to say about Chris Martin. So, I cannot imagine Chris not marrying and having kids with someone who is not kind and/ nice.

    Anyway, I like her, but her goopy collection is not for the regular people like me because if it were, she would be completely out of touch with reality.

    • Kaiser says:

      Um, no. Gwyneth cheated on Brad (with Viggo Mortensen, allegedly) and he dumped her. And she talks about the way things ended with Brad as one of the biggest regrets of her life.

      • LucyOriginal says:

        I did not know that, thanks. I am against cheating, but at least it was Viggo.

      • Ranunculus says:

        Wow, didn’t know she cheated on Brad – makes me like her even more, because Brad is terribly dumb (and not talented at all) and dumb guys are not interesting people at all. I actually heard she was glad her relationship with Brad ended because she rather be with someone who doesn’t like to be the centre of attention all the time. Brad and Angelina and Jennifer before that love being in the gossip rags with their private life’s.

      • Loira says:

        If she was so happy her relatioship with Brad ended, then why was she crying in an interview with Diane Sawyer saying things like these:
        Film star Gwyneth Paltrow revealed today that she had only herself to blame for her split with former fiance Brad Pitt.
        The Sliding Doors star, who is now dating Coldplay frontman Chris Martin, said she was the “architect” of the split from Pitt five years ago.
        Oscar-winning Paltrow, who divides her time between London and New York, told the ABC News Primetime programme: “I was the architect of my own misery.
        “I just made a big mess out of it.” She said she had been lucky to spend part of her life with Pitt, “especially when I was such a mess”.
        Paltrow was also once engaged to Pearl Harbour star Ben Affleck, who is now battling through an “on again-off again” engagement with singer and actress Jennifer Lopez.

        Read more: http
        Follow us: @MailOnline on Twitter | DailyMail on Facebook

  33. Amy625 says:

    I cringe this time of the year because I know I have to buy $3/rl paper from my nieces and nephews for fundraising. So $13/rl is laughable to me. I don’t know anything about Goop except for when this site covers it. I can’t tell if it’s for rich people or for the average person. I think people attack/laugh at Gwyneth because she says things like $90 t-shirts and $52 wrapping paper is a great deal. Maybe in her circles but not to the average person.

    • the original bellaluna says:

      Amy – We laugh at her for LOTS of reasons: she’s the daughter of Bruce Paltrow and Blythe Danner, and her Godfather is Steven Spielberg (!!); she was born to H-Wood royalty (thus her career) but acts like she got to where she is based solely on her merits; she married a Brit musician; basically detached from the US; has affected an English accent (see also: Madonna); has used her ample funds to purchase adjacent floors/levels/townhomes to have her custom-built palace built to her specifications; gloats about her “perfect” children, who love to eat their dehydrated seaweed (or whatever manner of stuff you just KNOW normal kids don’t – or WON’T – eat); writes her blog like she’s the bloody queen, and how could any of us NOT have figured this out already, and advertises completely impractical things for the “common woman.” (I digress from her whole “cleanse” and “bathtub in the bedroom” things. I have to make dinner, and I don’t want to kill anyone – including myself – in the process.)

      I think that about covers it.

      • Carol says:

        She cannot control to whom she was born and who was chosen as her godfather. I have never heard her speak with a British accent unless she was in a movie playing someone British. I know many people who write a blog and others who have hired an architect to build their houses; I didn’t know I was supposed to making fun of them for it.

  34. LouLou says:

    What a waste of money. I guess if I was raised that privileged I might not understand how stupid it is to spend that much on paper and t-shirts and stuff. She’s the type that would maybe have a breakdown if she lost her money and had to live like a normal person without a $500 colon cleanse.

  35. maneki neko says:

    For that much cash I expect to leave my gifts, the paper, scissors and tape on the table when I go to sleep….to wake up to it all magically wrapped by the elves that had better be hiding in those rolls

  36. Starlight says:

    Why did America become a rich hating nation?

  37. Karen says:

    I think MUST be a tax dodge? Right? She can get “samples” and go places and write it all off? Donchathink?

  38. Thiajoka says:

    I can’t wait to show this to my mother who thinks I’m a snob because I like a nicely wrapped gift with a matching bow or a gift bag with matching tissue paper and bow–these bows, bags, and paper are usually bought at dollar stores, but still I like for the gifts to look nice.

  39. MediaMaven says:

    not to discriminate against her own heritage, next week on Swarovski-encrusted dreidels for $249.00 each.

  40. Ally8 says:

    It’s funny how much she’s starting to look like Julie Bowen, who’s just two years older. Maybe Goop could do some sing&dance showboating on Modern Family, too… as Claire’s long-lost judgmental cousin.

  41. LittleDeadGirl says:

    I don’t mind the price, she can charge whatever she wants, I mind that it’s like the simplest wrapping paper I’ve ever seen. It’s not even special in anyway shape or form.

  42. femmebelle says:

    I do love to give beautifully wrapped gifts and have been known to spend more than I should on high-end wrapping paper and ribbons. But for gods sake these are so plain AND you can get the exact same thing directly from Sugar Paper for 40% less! Can someone please inform her that she’s NOT a luxury goods brand. Please stop the madness GP.

  43. Amy says:

    Nobody actually buys anything from Goop, right? Right?!

  44. curegirl0421 says:

    For 52 bucks that shit better sing me carols AND vibrate. That is all.

  45. jwoolman says:

    I routinely horrified my mother by wrapping gifts in the colorful Sunday comics pages…. No need to carefully unwrap so it can be re-used next year, either.

    However, I do suggest more secure wrapping for any catnip gifts for feline friends. One year, the family cat (usually more trustworthy) ripped open his present of a big catnip yarn ball while we were asleep, then ripped open the ball and spent the entire day in a drunken stupor.

  46. Jay says:

    Wow, reading the comments is making me feel kinda bad. For most presents, I buy that expensive wrapping paper that comes in sheets, not rolls, and is like $6 for a one metre sheet (maybe it’s less expensive in America?). I do it because I just enjoy giving people nicely-wrapped gifts. I always buy a really fancy card, too. But apparently this makes me an out-of-touch moron who doesn’t understand how real people live? The more you know.

    • jani says:

      I agree with you. To me the wrapping is part of the giving and I want to delight my loved ones with something that looks beautiful. I shop for paper, feeling the texture and weight, looking at the design, color coordinating it with beautiful bows and special tags, etc. I like doing it and the people I know enjoy receiving it. I appreciate receiving a thoughtfully, beautifully wrapped gift too. I save the wrapping for days afterward because I enjoy looking at it. It’s all a very pleasant form of shared creativity and an excuse to make something beautiful. Admittedly, I do not have a large gift list. I only give, at any time of the year, to those I truly care a lot about.

      I never, ever have either the energy or the inclination to fight crazed, occasionally violent, shoppers the day after Christmas. I think that “Happy Everything” is a lovely sentiment. I am a poor. Sue me.

  47. megs283 says:

    OMG. Can I just complain about “Happy Everything” paper???

    People are all about jumping on the Christmas bandwagon, but now it’s not okay to say the actual word?

    I can tell it’s going to be a “put the Christ back in Christmas” season for me…my blood shouldn’t be boiling this much already!

    • jani says:

      Why would your blood be boiling? To me “Happy Everything” is simply a lovely sentiment expressed in a set of gift tags that allows a gift giver to use the tags for Hanukkah, Happy Holidays, Happy New Year or other holidays and happy events such as birthdays, graduations or engagements that can occur at any time during the year. If you saw the red and white striped or polka dotted papers shown in the link, they are not specific to either Christmas or December.

      Beyond that, Christmas has become to an extent a secular holiday. Christmas trees, pretty lights, gift giving and special dinners that bring families and friends together can be enjoyed by all, even atheists like me. Christians who want to celebrate it as a religious holiday can easily do so in church and in many, many other public ways.

      So Happy Everything, Peace, Love and Best Wishes to all.

  48. Jaycee says:

    I LOVE beautifully wrapped gifts with big bows.

    But wouldn’t spend over $50 for wrapping paper.

  49. traxie says:

    She’s pregnant. Look at her stomach in that red dress. Wonder if Goop will do a special line of baby wear.