Jessica Simpson shows off her slimmer body in a new Weight Watchers ad

Just as Us Weekly said a few weeks ago, Weight Watchers has released Jessica Simpson’s new (and likely FINAL) commercial for the program. Remember the first commercial? It was just Jessica from the neck up, talking about how she “is not a supermodel” blah blah. Incidentally, when that first commercial came out, WW was all “That crap was all her idea, we hate it.” But recently a source close to Jessica claimed, “It was Weight Watchers’ idea to shoot her from the waist up the first time.” Who do you believe? Anyway, the new commercial is… Jessica standing around, showing off her weight loss. It was shot a few months ago, probably right around the time she was being impregnated by Eric Johnson. She looks good. Truly!

See? That wasn’t so bad. The worst part is actually Jessica’s voiceover. She sounds like she has a cold or something. So nasal. When Us Weekly recently discussed the problems WW was having with Jessica’s second pregnancy – problems that might mean WW doesn’t pay her the full $4 million for her endorsement – a source claimed, “They don’t think it can run. No one wants to hear about a pregnant woman dieting. Her pregnancy confuses the message.” And from what I can see, it looks like Jessica is totally done with Weight Watchers and portion control too. Last week we heard about her gorging on some onion rings and grilled cheese – probably with a slutty brownie chaser. Poor Jess.

Also, I understand that she might have still been breastfeeding when she shot this commercial in November, but GOOD GOD look at her rack. It’s like all of the baby weight just got transferred to her boobs.

Photos courtesy of WW, Fame/Flynet and PCN.

 

You can follow any responses to this entry through the RSS 2.0 feed.

36 Responses to “Jessica Simpson shows off her slimmer body in a new Weight Watchers ad”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. lisacuddy says:

    Wow, good for her! She looks so healthy, radiant and pretty. I hope she’ll make healthier choices in her second pregnancy and won’t let herself go like her first one.

    • Vesper Lynd says:

      I beg to differ, if Jessica was all that slim WHY THE HELL DOESN’T SHE TAKE THE FLANNEL “security-blanket” SHIRT OFF????????? I don’t enjoy hating on her BUT let’s be real, she is so MEDIOCRE!!!!! And WW are losers for playing her “layers” BS game. Any woman will look loke a model with all the spanx and the type of clothing she is wearing, do they ever watch “whay not to wear”??????? It is insulting to me.

      • cmc says:

        Um, THIS x100000! Sorry, ladies. Jessica’s face and legs look amazing, but let’s face it- those were never her problem areas. If she *really* were a “huge success”, she’d take off the flannel. Let’s see the proof, Jess.

        Note: I really don’t care about other people’s weight, including Jessica Simpson- unless the person has made millions of dollars to endorse a weight loss product. In that case, pony up, lady, stop wearing oversized tops and take off the flannel. You want me to buy what you’re selling? Wear a t-shirt and jeans. That would still be on “brand” for her, show real results, and not be exploitative (well, within the context of her multi-million dollar weight loss contract).

  2. RN says:

    I’m not buying what she’s selling. I have no respect for her, and I’ll leave it at that.

  3. Cinnamon says:

    50 pounds is good. for everyone mad she isnt at the dukes of hazard size anymore, well how many 30+moms look like they did at 21? not many. she looks fine.

    the commercial is kind of corny though…the twirl part ruins it lol

  4. marie says:

    wow, boobs.. if they were pushed any higher she’d have chin balls.. (and yes, I’m jealous that mine never look that good).. she looks good in the commercial though

  5. littlemissnaughty says:

    It’s so nice of WW to remind me why her acting career vanished. This is so cheesy I can’t even …

    I kinda like that she didn’t get really skinny. If she had stayed at this weight for a while, it would actually be a good message. But the pregnancy reduces her message to “I lost weight.” Yeah … so? For most people it’s the other half of the WW program that sets it apart from other diets. The fact that you keep the weight off. Oh, Jessica. Enjoy the fried butter or whatever you indulge in. Bless her.

  6. someone says:

    Wouldn’t it be interesting if she wasn’t really pregnant again and instead shows off her skinny new body in a sleek wedding gown at her Christmas wedding in Hawaii? That would be such a coup for Weight Watchers. It would make a great story – think of the press.

  7. Hoya_chick says:

    Why poor Jess? Eating crap and not working out leads to weight gain. A lot of weight if you are eating buttered pop tarts. It’s not rocket science. I don’t understand the sympathy for her. Eating is not a passive thing. If she doesn’t have the discipline (we know she has the time, money and resources) to be healthy then the weight she gained and will struggle losing is her own doing. I hope she is a bit more wise about her choices this time around because gaining that much weight with her frame/height so quickly with back to back pregnancies cannot be healthy for her or her baby.

  8. Quinn says:

    If Americans insisted upon elevating a marginally talented 90′s teeny bop singer to fame and fortune, I wish it had been Mandy Moore instead. I am SOOO sick of the stupid idiots making a gazillion dollars today…Jessica is at the top of my list. I hate that many girls still think that brains are a liability, and the bleach blonde bimbo parade of the last fifteen years is growing old.

  9. momosays says:

    Here’s what I don’t get- why can’t Weight Watchers have a new program for pregnant ladies? Not to lose weight per se, but to maintain or eat healthy during pregnancy. I think she would be a great role model for that, having been through a huge gain with the first one it would be a coup to show that on a WW program a woman could reverse that trend and stay at a healthy weight for a second pregnancy. I belong to a weight loss community and there are always women on the forums looking to encourage each other and stay accountable for their weight during their pregnancies. I think that would be a huge money maker but what do I know.

  10. Vesper Lynd says:

    Yah, not bad for morning sickness and water weight loss….rolling my eyes…when will this ditz go the Paris Hilton way? Seriously, Jess go take care of your family and your clothing line. Gee! I will believe her weight loss legends when she is not pregnant and wears a tight blouse, not an 80′s flannel like loose camisole….good grief! I can’t believe WW still wants this contract to happen!!! They’re retarded.

  11. Miss M says:

    This commercial is an insult to my intelligence. She is wearing a Black tank top + a loose blouse (?), and they never shot her moving around is always the front or the back, never the side view…

    Congrats for losing 50 pounds, but I think she lied about her weight prior pregnancy

  12. ZigZagZoey says:

    Um…………..WTF is with the old truck? That is one strange commercial!

  13. Dee Cee says:

    She hasn’t been super slim since the dukes of hazard.

  14. muffintop says:

    Ugh, WW again changed their program.

    They should show real women who’ve lost significant weight. NOT someone who didn’t follow the program and has vast resources to drop 30 pounds in a month. The fees per month that go to this broads failed campaign, has made me and WW professionally done.

  15. Apsutter says:

    I cannot believe that after going through all that and gaining that much weight the first time and busting ass to take it off she’d go right back to eating that way! She had to have been working out and dieting hardcore so you think she’d actually want to be healthy this time and take better care of herself. I just don’t understand how some people can treat their bodies like a garbage disposal..yuck.

  16. erika says:

    she really is pathetic….really.

    And come on WW, are you struggling with the idea of paying her full contract? are you KIDDING? she conned y’all. Please. WORST SPOKESPERSON ever! EVER! major brand damage done to WW, and they are a healthy/legitimate weight loss. DON’T PAY HER!

    I know Jessica’s ‘type’, I had a friend just like her. She is a glutton, operates on impulse vs. control, she is a ‘I need it NOW! not later’ gal. My friend like her couldn’t get a credit card at age 34 because of her credit and her lack of ability to spend $$$ on RENT vs. the latest Italian designer sunglasses, FOOD on the brain 24/7. No impulse control. She once picked me up on the busiest corner in NYC at peak traffic time, I had a bagel/schmear w/ me (brekkie). Well, the minute I hopped into that car she was relentles about HAVING to get the same kind of bagel I had, NOW. She couldn’t drive/focus/operate until I bounced my ass OUT of the car, ran into bagel shop, GOT the same bagel for her!!! Seriously. COULD NOT walk/drive/talk/focus until she had food.

    glutton, no $$$ control, food control, or ‘impulse’ control (sex) or as in JS case ‘like napalm’ right Johnny Mayer? but, the good thing for gluttons is they are TIGERS in bed. so, duh…..

    she’s preggo again.

  17. Chell says:

    I really like JS, however I think she made WW look like a bunch of fools. I will not judge anyone for their eating habits or lifestlye because I am not perfect. However, she was paid 4 million dollars to be a WW spokesperson & what the hell has she truly done for that money?! IMO, how has she been inspirational & motivated anyone to join the program? I don’t even think I would know she was on the WW program if it wasn’t for CB, lol!

  18. Nudgie says:

    The biggest problem for me is that according to most sites, she used a personal trainer and ate mostly ‘shakes’ and ‘protein drinks’ prepared by staff – NOT the Weight Watcher program.

    Anyone with a ton of money can lose a ton of weight. Pun intended.

    • anon says:

      your information is correct yes she had a trainer whats the problem many do even people that dont have wealth.As far as chef she doesnt have one any longer & has not for months. She did have a WW mentor that was with erh daily at the beginning & also with her in NYC when promoting. Liek everything else there are blogs maintained by haters that refuse to give the truth. Its about Drama & getting hits to there sites

  19. the original bellaluna says:

    I’ll take her nasally voice-over over the baby-voiced nasally Kartrashians ANY DAY.

  20. lucy2 says:

    She looks good, but judging by the bulky shirt thrown over her, I’m guessing she wasn’t as slim as they’d hoped.

    It’s a shame – she didn’t need the money or exposure from this campaign, and instead ended up with a lot of scrutiny and pressure. She should have just had her baby and enjoyed that time, and then gotten back in shape when she was ready to.

    • hmm says:

      You hit the nail on the head!

      She didn’t need the money or the exposure that this brought! She only got more criticism and jokes and jabs. It wasn’t worth it! I don’t understand why celebrities insist on being in the public eye at all times.

      Stop making a spectacle of your weight. Just chillax in your mansion with your baby and eat some chocolate chip cookies! Mmm, that sounds good..

    • anon says:

      Jessica had the same scruitny long before she was pregnant with Maxwell. it’s been going on for well over two years so with that being said she deserves her 4 million I say. Its never ending. since MOM jeans Jess has been a target.. think about it.

  21. hmm says:

    Does anyone play “Spot the Roll” when they watch this?

    she’s pressing them down with her hands, but at the end, she puts her leg up, and the jelly roll giggles free for us to see.

    Don’t get me wrong, I love it. I think she’s adorable as a short chubby blonde.

  22. anon says:

    some of you need to look at WW finacials since Jess is part of WW.. I mean really.. WW is not dumping her & you will find that they will use her during her pregnancy.. Something else WW you can eat anything some of you need to get over it. Its about portion control a good part of it & if you want one thing you take away something else.. Lets be fair here many of you do not understand WW at all but its more fun to trash someone. Your not getting Daisey back she said she would never be Daisey again. Daisey took 6 hour day workouts 6 days a week. That is not even being real. Paying Jess 4 million for WW was totaly earned given all the crap she takes. Its a small pitance from there budget for advertising. I wonder why were not questioning HUDSON for her contract & what she gets paid for her endorsment & what she will be paid for the new 360 campaign breaking on Jan 3 with both Jess & Hundson together. I really wonder.. but then lets bash Jess right. Now what do you think the 360 campaign is with both women.. lol can’t wait.. 7 months over 50 lbs & were still not happy.. Geesh people.

  23. ms. heart says:

    my favorite part of this is when she stops the truck and the poor dog falls off the bench. PETA to the rescue.