Kristen Stewart’s latest Balenciaga ad: better than last year’s, but not by much?

Back in May of this year, I was surprised to learn that Kristen Stewart had managed to eye-roll and lip-bite her way into a second Balenciaga ad campaign. This (the header photo) is the first image we have from the second Florabotanica perfume campaign. Well… it’s much better than the images from her first campaign. Remember those? She looked awful, tired, pale, bedraggled and worse in those. At least she looks moderately put together in this one, and they made an effort to make the ad look interesting.

It’s worth discussing how in the world Kristen managed to wrangle a second ad campaign, considering I thought she brought little to nothing to the Balenciaga table. The first ads were awful, and whenever Kristen tried to talk up the brand, she ended up fidgeting and walking out of the room. Whenever she wore Balenciaga on the red carpet, she sulked and slumped and the outfits always looked awful. Surely Balenciaga could find someone else who better represents the brand?

Also, in an interesting turn of events, Kristen’s champion at Balenciaga, Nicolas Ghesquiere, was pushed out earlier this year. He was replaced by Alexander Wang, who is BFFs with Liberty Ross. Wang even had Liberty on his runway last fall, immediately following Kristen’s affair with Liberty’s then-husband. Granted, most of these fashion houses keep everything compartmentalized – one person is in charge of the perfume line, one person (Wang) in charge of the fashion. But still… it’s got to be awkward. Awkward like Kristen.

Here are Kristen’s old, terrible ads:

Some older photos of Kristen wearing Balenciaga:

Ads courtesy of Balenciaga.

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71 Responses to “Kristen Stewart’s latest Balenciaga ad: better than last year’s, but not by much?”

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  1. Sixer says:

    It’s horrible and it reminds me of those tumblr posts where garlands of roses, not laurel, are superimposed around the heads of random hot men. Ick.

  2. Anguishedcorn says:

    Still can’t close her mouth, I see.

  3. aloe says:

    That f-cking chin!
    It’s all I see. Why the hell do people insist that manface is pretty, she is depressing.

  4. Kiddo says:

    In that first photo, in the ad, the editing was awful. Her mouth looks awkward, I can’t put my finger on it, they made it appear like her jaw juts out. She’s a pretty woman, but looks better in the shots where she poses herself with her mouth closed. This opened mouth thing on everyone is so clichéd at this point and it’s just not flattering on everyone.

  5. bns says:

    I actually prefer the other ads.

  6. Tapioca says:

    I like the new ad, I like the perfume and I think she looks very pretty.

    She still can’t act or carry off high-end designer clothing though! And those SHOES…

  7. blue marie says:

    it’s not horrible, better than last years ad

  8. Erinn says:

    I just don’t understand why they’d choose those photos to advertise anything. She looks annoyed, bored, over it all. It’s not an intriguing kind of annoyed either. There’s no fire. She’s just like “okay, let’s get this shit over with”.

  9. FreeSpiritedGirl says:

    Ugh! Why is she always hunched? Looks like she is carrying some invisible heavy bag on her back.

  10. Anna says:

    Minus the forward-thrusting jaw, I really love the image.

  11. Annabelle says:

    It’s not great, but it’s a definite improvement over last year’s corpsey ads. I’m really shocked they kept her around, though. She didn’t seem to do much for the brand.

    • pippa says:

      She was extremely unprepared for that live interview. Had absolutely nothing interesting to say nor could she talk up the brand.

      I am with those that are calling for closed mouths in photoshoot, especially KStew’s slack jawed open mouth with her big teeth on display.

      • mimi says:

        As I remember, it was the interviewer who was terribly unprepared. She had no good questions to ask and even botched up the twitter/email questions supplied by numerous fans by admitting she received thousands of questions but managed to only ask Kristen a scant few. At one point, while Kristen was patiently waiting for a question from the interviewer to no avail, she ended up filling the dead air space with a cute anecdote about her friendship with Nicholas G.

      • Miss Bennett says:

        Yes, Miss Stewart does not bear all the blame for that horrible interview, however she is 50% responsible because it’s obvious that she was totally unprepared. I don’t know who was responsible for making sure she was good to go but that person seems to have done nothing. Both women came off as unprofessional. Hopefully Miss Stewart has hired some new help.

    • Another Ann says:

      It would appear that way, but apparently the perfume did really well. That’s what they care about in the end. If the brand had bombed, she’d have been out. Since it was a success, she stays.

      Welcome to the business world.

      • Annabelle says:

        The perfume sold well? I’m halfway shocked by that. I love the original Balenciaga perfume–I believe Charlotte Gainsbourg did that campaign–but Florabotanica actually smelled like a combination of birds and cheap cologne after it sat on my skin a couple minutes. I guess to each their own. Or maybe it was blindly snapped up by Twihards?

  12. akua says:

    Not bad….last year was horrible….

  13. sandie says:

    This girl seems a little rough to be the face of such an esteemed, upscale brand. Gap, maybe, but certainly not blaenciaga for goodness sake!

    • Annabelle says:

      IKR? I’ve seen so many pics of Kristen with greasy hair, torn clothes, her middle finger up and a cig hanging out of her mouth that it’s hard for me to buy her as a face of Balenciaga. She’s just not a fashion girl. She looks nice on red carpets, but she usually ruins it a few minutes in by raking her hands through her hair and putting on ratty sneakers.

  14. Apples says:

    The airbrushing of her large chin is so obvious in the print ads compared to how she looks in real life.

    I am very excited to see what Alexander Wang does at Balenciaga- they desperately needed that change.

  15. OhDear says:

    She looks nice in the new ad! The flower thing is weird, but that’s on Balenciaga, not her.

  16. Troubelle says:

    I didn’t like the first ads, but compared to this picture, they were so much better. Her chin is jutting out. Who decided to put this shot out? She does photograph well. When was this taken? I wonder if Balenciaga is just looking to dump her. Does anyone know how long her contract with them was for?

  17. Susei says:

    the flowers look really bad, but she looks pretty.

  18. Mrs. Darcy says:

    There is just nothing they can do to make that perfume bottle not look godawfully tacky, I don’t know why they insist on plonking it in every picture. The new one would have been halfway decent/striking without it. Agree about the open mouth/slackjaw look not being her best though. Stupid fashion photographers.

  19. GG Girl says:

    The ad is pretty but unremarkable.
    It helps that Kristen/Balenciage haven’t over saturated the market with advertisement.

    Also since Kstew is very causal in her everyday life it’s always a pleasent surprise when she’s “glammed” up.

    As for last years ads the “problem” with them was that they weren’t pretty.

  20. Tiffany :) says:

    I think the new ad is so much better than the old ones. I like it, she has a beautiful face.

  21. abannie says:

    I’m confused about her eye colour. They’re blue in the last picture and brown in the others. She has naturally blue eyes doesn’t she?, so why the colour change?

  22. Mirella says:

    I like this better than the last one.

  23. MavenTheFirst says:

    There is nothing interesting about her face. And she lacks presence (and personality).

  24. Original A says:

    What’s funny is that the perfume won a packaging award, along with a few others, at some well known international cosmetic event that was covered by several fashion blogs. I like KStew, but I thought last years ads were awful so that surprised me. They kept her on because the perfume sold well—money matters more than anything else.

  25. Claudia says:

    A lot better than last year’s, and I think she looks very pretty in it… but I don’t know, all these perfume ads start to look alike to me. The only campaign that ever really sticks to mind is the one Nicole Kidman did for Chanel, as Satine. Or maybe not Satine exactly, but the Moulin-Rouge inspired one. All other ads sort of blur together.

  26. Denise says:

    Dead eyes make me want to buy stuff!

  27. mjsmad says:


  28. Janet says:

    If it’s true that “the eyes are the windows to the soul”, then this woman is soulless.

    Her eyes are absolutely blank. No expression. Nothing.

  29. zoe says:

    1. You clearly know little about fashion. Wang as has been WIDELY reported is in charge of the entire Balenciaga line. (including the perfume). He worked with Kristen on the ad. Not to mention there is this amazing thing called a contract. Ad in Florabotanica and their campaign won perfume of the year.

    2. Liberty herself said they weren’t friends. That he called her to work together for 1 show.

    2a. And Wang is known for stunt casting.

    3. I’ve actually read quiet a few of the write ups on Stewart’s ad and yours is the only negative and nasty review. Which is shocking considering you hard core fap to Pattinson.

    But at the end of the day haters gonna hate. And she’s getting richer while you are a sad house wife so jealous of her you cannot see straight. But thanks for the laughs. I needed them at the end of the wk. ;)

    • Lark says:

      Um, I agree with your points but you could have last out that last little bit girl. Relax. However, you are correct in 1-3. The perfume sold and the perfume sold extremely well and won some awards, so of course they aren’t going to dump her. Business is business.

  30. KierneM says:

    I actually like the ad, except for one part. Why is her head at that *precise* angle? It doesn’t bring anything to the ad itself, and to my eye looks too *manufactured*. There are many better ways to tie the bottle and the model visually.

  31. E-V-E says:

    this woman has no life inside her. As for the campaign, first one looks like something from the 90s, second one like whatever. I like perfume’s bottle, curious about the smell, but the name is kind of crappy and that interview was one of the most awkward interviews I have seen a celebrity promoting something on a high-end level do. It was not a matter of being unprepared but completely not giving a crap, besides one of the acting chops is being able to improvise, right?

  32. MisJes says:

    I think this ad much better than the last. She looks really lovely here – if there is one compliment I could give Kristen it’s that she is extremely photogenic.

    On a side note, I alternate between Coco Mademoiselle and Florabotanica, it’s a beautiful scent.

  33. Norman says:

    Now I can be grumpy all the time and lash out at the papz and especially the fanz too!! :)

  34. TherapyCranes says:

    I don’t mind the new ad photo. She looks beautiful.