Justin Bieber tries to win your heart back in new perfume ad: cute or shameless?

Justin Bieber

Justin Bieber is still in crisis mode, and his team worked up an ingenius plan to make you forget all about brothel gate. Those plummeting ticket prices will soon be no more. How will the miracles of all miracles happen? The Biebs has filmed a new short film to promote his latest fragrance, The Key. The commercial features several lovely young ladies hitting the sack with the perfume on their hotel nightstands. Before they know it, Bieber is tauntingly knocking on their doors. Of course they are thrilled. They run through hallways and dance on rooftops with Bieber. He delivers wedding cakes to their suites. He feeds them colorful petit fours and crawls in bed with them. It’s so dreamy. Set to a gorgeous score, this commercial seeks to recapture the Belieber spirt. Does it work?

Did you catch last last part? You know, the twist. Bieber’s newly ripped abs are on display for your viewing pleasure. If you didn’t hurl, you must might be captivated. Or not.

I have to admit this marketing tactic may have worked for me when I was a teenager. Mind you, I was the girl who fell for Axl Rose and Sebastian Bach, so you might not want to trust my word on the subject. I try to imagine that my teenage self wouldn’t have fallen for Bieber, but this perfume ad is certainly more effective than the famed PR bangs of innocence.

In other Bieber news, his team is finding it difficult to find lodgings for the remnants of their world tour. All reputable hotels in New Zealand made Bieber sign a contract saying he’ll behave and not throw wild parties on the premises. “Justin will be thrown out if doesn’t follow the rules. They don’t care who he is.” This could be the very first time anyone has said no to Biebs. Let’s see if it sticks.

Justin Bieber

Justin Bieber

Screencaps courtesy of YouTube

You can follow any responses to this entry through the RSS 2.0 feed.

46 Responses to “Justin Bieber tries to win your heart back in new perfume ad: cute or shameless?”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. blue marie says:

    I had a crush on Bach for forever it seemed like, he had such pretty hair. Anyway, I don’t believe this would have worked on me when I was a teenager, maybe if I were 11 or 12.

  2. Summer says:

    Nope. You had your chances and you blew them

  3. MourningTheDeathOfMusic says:

    I tried to put my dislike for him aside and view the video as avant-garde. The director and writers did a terrible job at storytelling. He’s still a douche.

  4. feebee says:

    Ha ha, so someone’s attempting to teach him a lesson. See this you little douche? This is what we have to do when you act like a assh*le. Image rehab is hard. But no sympathy because it took A LOT of bad behavior to make fans walk. They gave him so much rope. Will he have hung his career? Will the next generation heed the lesson?

    If the story’s true about the hotels, then that’s awesome. It’s just a little thing but it’s saying ‘we’re watching you, mate and we’re not having it’.

  5. Inconceivable! says:

    I hope the new perfume doesn’t smell like the Brazilian brothel!

  6. cari says:

    Well, that was 3 1/2 minutes of my life I will never get back. I do have to admit, Justin Beiber is a good looking guy (kid). I think his douchness overshadows that. I can see how young girls are crushing on him.
    On another note, he is going to regret always scrunching his forehead , and raising his eyebrows up constantly. I think I can already notice premature lines on his forehead from it.
    Oh well, he can afford botox. LOL

  7. Julie says:

    I thought it was great, really well done. Needed an African-American or Asian girl in there, though. Mix it up a little.

  8. MonicaQ says:

    I was Will Smith and William Riker (ST:TNG) so I can’t talk. But I’ve never been a fan of the boy band type. The N*Sync phase was 6th grade for me with all the 7th graders liking BSB instead and the 8th graders 98 Degrees because they were more “Mature”. I do not miss middle school.

    He ain’t gonna last in that hotel. He doesn’t know how to not party.

  9. pretty says:

    i mean.. he is just NOT GOOD LOOKING. forget about his doucheness.
    he is just not attractive. Aaron Carter was good looking. his popularity was at least acceptable.
    this kid is not. i just don’t get it.

  10. Eve says:

    “Justin Bieber tries to win your heart back in new perfume ad…”

    And I fart in his general direction.

  11. bowers says:

    It’s comical. He’s so serious feeding cake. And not many females over 13 would find him attractive because he’s too girlish.

  12. Frida_K says:

    Note to the Bieb’s handlers:

    That horse had left the barn. The ship has sailed.

    Can I make it any clearer? Sighs.

    One more time. Ok.

    Getting him back to good with the eleven year olds?….

    No. That dog won’t hunt.

  13. Ellie66 says:

    Ohhhh I loved Axl Rose and Jon Bon Jovi he had the best hair. :) and no one wore diaper-pants! (Except MC Hammer) those guys were Rock Stars this twerp is not.

  14. ZigZagZoey says:

    OMG, I need to go right out and buy this and tonight I will sleep with that key in my hand! Then he will come and kiss me and then go on to the next chick after giving the concierge a knowing wink.
    Absolutely nauseating. I bet he has watched this 3ooo times.
    Thank God I don’t know anyone with tweener daughters, because I think I’d have to punch anyone who actually bought any of his perfumes.
    I’m still waiting for him to come out with a line of tampons. You know, when you become a woman and want to feel like Justin is with you at all times.

  15. Jackson says:

    Whatever is left of his fan base is going to eat this up. The actual key and package design are great, TBH. Someone did a great job with it. I’m thankful I didn’t have to listen to one of his idiot songs while watching it, too, so another win. I do agree with the poster above who said that the ad should have been more diverse in the girls they chose. Maybe if we’re all good, Santa will bring us an extended version, just in time for holiday shopping.

  16. Flea says:

    But does it have a Brazillian brothel accord? Could be a must have.

  17. Garrett says:

    Shameless. And stupid. His career is slowly going down the toilet.

  18. mrspatrickbateman says:

    So you mean that wasn’t a video pitch for a new horror movie? Definitely gave me the creeps.
    Also when he’s feeding that chick, she looks so sensuous and he just looks worried, it’s really offputting. As is his face.

  19. TheOneandOnlyOnly says:

    Brazilian brothel excellent; this talentless kid is nothing but a cheesy marketing tool for his handlers, now; glad the great bands of the 60s/70s never stooped to this level; can you imagine led zeppelin hawking perfume – it would have sold millions, but they had something few of this generation have – integrity.
    BTW, Sebastian Bach is a rocker, something this idiot knows nothing about.
    Right on ellie66, G & R didn’t lip synch and use live autotune; for all their faults that had actual musical talent. Appetite for Destruction is still rated one of the 50 best albums in many polls another thing this idiot doesn’t have to worry about.

  20. Skins says:

    I think I can officially nominate this as “The Worst Thing EVER!” The guy who directed is should have his directors card removed forever. As for the douche what can you say that hasn’t already been said about him? Douche factor is too high to even calculate

  21. Insomniac says:

    I demand a James Franco/Seth Rogen parody of this ad.

  22. Debbie says:

    You know, thanks to the whole Gomez breakup-not breakup-breakup-not breakup-breakup and the endless selfies of the Wrinkly Forehead of Deep Thoughts and the Mr. Unclean Janitor’s Bucket and the Those Aren’t Drug Pictures drug pictures and the South American Tour of Entitlement culminating in the semiconscious Sort-Of-Meet-but-No-Greet, I was thinking The Biebs is kind of a douche. But these 3 1/2 minutes of puppy eyes have totally turned me around.


  23. Emily C. says:

    Absolutely disgusting. He lets himself into various women’s rooms and does stuff to them. And this is supposed to be sexy?! Just… holy crap. It is not okay.

  24. moon says:

    No disrespect to the lgbt community, but this ad looks like two lesbian girls, not a girl and a guy.

  25. eatingpie says:

    …this video just sorta turned him out to look like a total player.