Lupita Nyong’o's first Lancome print ad released: totally ’80s & totally fab?

lupita lancome

BEHOLD!! This is the first official print ad from Lupita Nyong’o’s Lancome endorsement deal, which was announced a few months ago. First, let’s talk about the actual image. It’s great, right? It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. Her skin looks perfect, her eyebrows are amazing and her lip color is stellar. All in all, this might be my favorite ad of the year. They didn’t Photoshop her into oblivion either, which I appreciate. Some of these beauty companies spend all this money for a certain celebrity’s face, then they Photoshop that face to the point where no one even recognizes her.

Lupita posted the ad on her Instagram with this message: “The secret I never intended to keep: @lancomeUSA #TeintIdoleUltra24H”. The Lancome campaign was shot by Mert & Marcus, by the way.

Many of us are hoping that this Lancome deal brings in the $$$, because we’re not sure if Lupita is really going to find the kind of consistent acting work that we were hoping for. Sure, she’s got a part in Star Wars, but who knows what or who she’s playing or the size of the role. She’s got some other stuff she’s working on, but it’s going to be a while before we see her in another movie. Maybe she will do some stage work. That wouldn’t be the worst idea. Maybe she can work on getting the “T” of her EGOT.

Photos courtesy of WENN, Lancome, Lupita’s Instagram.

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58 Responses to “Lupita Nyong’o's first Lancome print ad released: totally ’80s & totally fab?”

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  1. Lindy79 says:

    The ad is beautiful. I can’t get on board with the blue eyeshadow look though, it dominates her face and actually makes her eyes look smaller.

  2. Nope says:

    Yes, totally Grace Jones.
    At that time I didn’t realize how amazing and avantgarde Grace was. There were so many strong personalities at that time….

  3. Virgilia Coriolanus says:

    I love that Lancome doesn’t seem to have any lighting ‘issues’…..she is so gorgeous.

  4. PunkyMomma says:

    It does give off a bit of the Grace Jones vibe. Terrific. And Lupita is just gorgeous. It’s a great ad.

  5. Nya says:

    It looks like 99% of other makeup ads.

  6. Nope says:

    I love Lupita but that blue eyeshadow is not going to happen

  7. don't kill me i'm french says:

    Beautiful but a few dated

  8. T.C. says:

    Beautiful face. The eyebrows are fab.

  9. ncboudicca says:

    I have to be honest and say that I don’t see the Grace Jones comparison. Grace projects/projected fierceness and strength. In this Lancome image, Lupita just looks sweet and innocuous.

  10. Caz says:

    Goodness me…that print ad is beautiful. So looking fwd to her & gwendoline in star wars.

  11. Cupcake says:

    Her beauty comes across so effortless, maybe more so than anyone else in Hollywood. How does she make it look so effortless?

  12. Ali J says:

    OMG and the ad looks like her too!

  13. Kimmy says:

    Her skin. It’s incredible.

    I had to wear this really pretty, rich, chocolatey colored, satiny bridesmaids dress once. That’s what her skin reminds me of. That’s a weird comparison, I know, but other than that I’m speechless. She’s just so beautiful!

  14. Dany says:

    Her lips and eyes look wow and her skin is amazing! But the whole thing is so pretty that it is boring :(

  15. maybeiamcrazy says:

    She looks stunning. This is the kind of make up she should be using on red carpet. Not bright eyeshadows.

  16. Annabelle says:

    Totally 90′s but in a good way!

  17. Candy Love says:

    @ By Kaiser

    “Star Wars” is not the only movie Lupita has lined up. She in “Southpaw” , she going to be the voice of Rakcha in “The Jungle Book” and Plan B and Lupita are teaming up again for “Americanah” which she is staring in and producing.

    • Chinoiserie says:

      I think Lupita dropped out of Southpaw to be be in Star Wars. Both of the films are filming now and she is not listed for Southpaw.
      But did nobody see the articles where is compared red carpet to a war zone? Usually comments like that get really negative response here.

  18. Gorgonia says:

    Simply beatiful, and very much so!

  19. jane16 says:

    I love it. A gorgeous ad. I’ve been pissed at Lancome for using actresses over models, I thought the Julia Roberts ads were ridiculous–my son actually pointed at it and laughed cuz its so fake looking it doesn’t even look like photography. I also thought the Harry Potter girl was not good model material. But this woman has a great makeup face and body. And yes, love the 80s glamour vibe.

  20. joan says:

    Her skin looks so luminous it makes me want to go out and buy that stuff now.

    That’s the point; hope they learn from this.

  21. Camille (The Original) says:

    Gorgeous, love it.

  22. jane16 says:

    btw, love the way you started this article…Behold! Fabulous writing here.

  23. shelley says:

    It’s a gorgeous ad, but I don’t see where you’re getting an 80s vibe from. I don’t get that vibe. And yes, I lived through the 80s.

  24. Liz says:

    She looks stunning! It’s unfortunate that after such a high profile she is limited as an actress because of her skin color. She’s beautiful enough (when she doesn’t wear blue eye shadow) that she can play the sexy but smart girlfriend in a mixed-race relationship.

  25. Dez says:

    @Liz, my own thoughts are that it isn’t Lupita’s skin colour that limits her in any way, shape or form as regards her being “limited as an actress”.

    It might be more a case of the close mindedness and small mindedness of some others, and their inability/reluctance/unwillingness to acknowledge that Lupita and others with her skin colour are far more than the tired images and outdated perceptions that are still all too prevalent, in far too many fields of endeavour.

    I love that she has both acting and directing credits and am looking forward to seeing what she does in the future.

    (Great looking advert, by the way…!)