Is Pippa Middleton’s wedding-body being sponsored by The SirtFood Diet?

Celebrities Seen At Wimbledon Tennis Club In London

I’m really, really curious to see how Pippa Middleton “monetizes” her almost-royal wedding to Terribly Moderately Wealthy James Matthews. When I believed that James was terribly rich, I thought there was no way that Pippa would “sell” her wedding story in any way. Even if the Matthews family and the Middleton family are similarly nouveau-riche in British society circles, I thought James would find the monetization of his wedding to be impossibly gauche. But something happened when I found out that he’s only moderately wealthy: I understand why the Middleton Narrative is overtaking the pre-wedding coverage. Pippa is selling this sh-t so hard. You know she’s probably going to get a big pay-day for selling the wedding photos to Hello Magazine. But that’s not all: she’s also selling her story ahead of the wedding too. Check out these E! photos of Pippa leaving her gym. Super-posed, right? She knew the photographer was getting some good shots of her “pre-wedding workout.” And now we know that Pippa’s pre-wedding body is being sponsored by The SirtFood Diet:

Pippa Middleton’s wedding is right around the corner, so she’s upping up her workouts big time. She’s set to marry James Matthews on May 20, so E! News can exclusively reveal how she’s been getting ready physically for her big day. E! News obtained exclusive pictures of Pippa departing exclusive fitness center and private club KX Gym in Chelsea. She arrived solo at noon and stayed for an hour-and-fifteen-minute Pilates class.

“She exited happy and smiling,” an eyewitness tells E! News.

Of course, every good fitness regimen is supplemented with a healthy diet. Pippa is a huge fan of the SirtFood Diet, which Aidan Goggins and Glen Matten created. The premise of the plan is simple—incorporate these foods into your diet and they will spark the body’s ability to burn fat and your metabolism to ramp up. The diet highlights 20 SirtFoods, including arugula, red wine, cocoa, coffee, kale strawberries and walnuts, which, when consumed in the right quantity and form, can lead to pounds shed and more energy. That’s right, red wine is included!

Pippa’s go-to diet begins with the first seven-day phase, including three days of 1,000 calories and three days of 1,500 calories with juicing throughout. Once that is completed, those following the regimen move into a second phase, which marks a return to three main meals a day rich in SirtFoods. KX Gym, which also features a spa, has a restaurant with a SirtFood Diet-friendly menu that would fit in perfectly with Pippa’s routine.

[From E! News]

I wonder how much Pippa got paid for this? SirtFoods must have paid her for the posed photos and this story identifying her as a follower of the diet. I have no shade for Pippa’s hustle, of course. Girl’s always been a hustler and she’s got a nice little financial nest egg for herself because a publisher wanted to do a book of Pippa Tips, and because various magazines enjoyed having “the sister of the Duchess of Cambridge” write for them. But it does seem gauche at this point, right? I mean, she’s marrying a guy who is allegedly Terribly Rich. Why does she need to have a Wedding Body Sponsored By SirtFoods?

Pippa Middleton and boyfriend James Matthewson day nine of the Wimbledon Tennis Championships in London

Pippa Middleton the sister  of the Duchess of Cambridge leaves  with James Matthews at  the  Sunday church service at The Church of St. Mary Magdalene on the Queens Sandringham estate

Photos courtesy of Pacific Coast News and Fame/Flynet.

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159 Responses to “Is Pippa Middleton’s wedding-body being sponsored by The SirtFood Diet?”

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  1. Indira says:

    The Middletons are a media and money hungry family.

  2. MunichGirl says:

    I thought James isn’t as terribly rich as he wants us to believe? Hasn’t the DM said something about it?

  3. Megan says:

    I will be shocked if she sells the pictures to Hello Magazine. Is this allowed? Wouldn’t it be seen as trashy?

    • Sarah says:

      Zara has also sold her weddings pics to Hello.

    • Digital Unicorn (aka Betti) says:

      Trashy is the Middleton’s middle names. She’s a private citizen so she can do what she wants and am sure there will be a few of George and Char (W&K hypocrisy at its best – gotta help out lil sis in her hustle). Of course there is going to be an exclusive to Hello, many society (read wanna be celebrities) have their photo’s printed in that mag. Pips has always been thirsty for celebrity status.

    • MinnFinn says:

      I have the same questions. But Zara sold her wedding photos so maybe it is an acceptable practice for that set.

    • Megan says:

      Other Megan here … what I don’t get is why there is enough interest in this wedding to attract sponsors. Pippa is such a nothingburger, I’ve never understood why she is a thing.

    • notasugarhere says:

      Zara did not sell her wedding photos, Peter did. It was said to embarrass the royal family, so Zara was not allowed to sell hers. Given the fact that her husband is famous in his own right, if they’d sold their photos it would make more sense. More sense that Peter merely being famous because of their mother.

      Zara and Mike did sell the first picture of their daughter to Hello. Again, if she was a nobody she’s still married to a famous rugby player. Hello would have bought those baby photos regardless. Not for as a high a price, but they still would have paid for the first pics of famous-rugger-with-daughter.

      • graymatters says:

        Hello would pay for any famous-rugger-and-olympic-medalist-mother-with-daughter pics.

      • MinnFinn says:

        Nota has pointed out an important distinction for selling royal-adjacent photos.

        Wedding photos = embarassing
        1st kid photo ≠ embarassing.

        Carole are you reading this?

        Nota, I will be present at a society wedding in a few weeks. I cannot emphasize enough that it is critical that I blend into the crowd. Do you offer a crash course in aristo wedding etiquette?

      • notasugarhere says:

        Asking the wrong person re. etiquette. I didn’t say selling the baby photos was less embarrassing to the royals. I was pointing out that multiple posters were incorrect when they said Zara sold her wedding photos. Even if she was no one, however, she was marrying a famous rugby player and they had a child. Hello would have wanted either set of photos regardless.

  4. Jb says:

    Eh she looks too thin. She’s always looked better – not model skinny like her sister. Sell away – she doesn’t have a father-in-law footing her bills.

  5. Digital Unicorn (aka Betti) says:

    The Middletons are not as wealthy as they like to front. They are in debt over Middleton Manor and paying towards Kate’s wedding (the paid for the dress and allegedly some of the transport costs). PP doesn’t do well enough to keep them in the lifestyle they pretend to have and I don’t think Uncle Gary funds them as much as he did during the Waity years.

    They are paying for most of this and as usual they want freebies and comps hence the ‘sponsoring’, there is a reason she hired a PR person for it and its not just because the whole family like being in the media. The sponsors want their money’s worth.

    • L84Tea says:

      What does Uncle Gary do for a living? I’ve never heard that he ever funded them. I always assumed it was the other way around and that he was the obnoxious, embarrassing brother that Carole would throw money at to stay away and not tarnish their social climbing.

      • Digital Unicorn (aka Betti) says:

        He made a shed load of money in IT recruitment (he owned a large amount of shares in a company called Computer Futures and sold them for £17mil) and is an investor in Party Pieces. Carole’s brother is the success story – he’s a multi millionaire.

        Not sure what he does now but he does invest in James’s businesses. He himself has said that he’s quite generous with money and if the family need it he will give it.

      • Megan says:

        Aren’t there rumors that some of Uncle Gary’s money isn’t from legit biz? I don’t want to spread fake gossip, but I seem to recall allegations of drug trafficking.

    • Bitsy says:

      Betti what are you blabbing about? William bought the Middleton manor and I’m positive he helps maintain it…they paid for a $100k dress 6 years ago, certainly that didn’t set them back when they could afford $40k tuition for 3 kids all those years. Are you just basing these assumptions off your own ideas? You sound silly.

      • Digital Unicorn (aka Betti) says:

        Nope he didn’t, they got an expensive mortgage from an international bank. I have not seen any evidence that William gave them money – they got tax payer funded ‘security’ renovations that cost £1million done to Middleton Manor not long after they moved in. As for the tuition, their education was paid for off an inherited trust fund set up by Mike’s grandmother.

        Actually Kate’s dress cost around £250K.

      • notasugarhere says:

        No proof he purchased them a house although that is a strong possibility. He might have, but we don’t know. Given that he is a proven skinflint? If he put down half on their house, I’d see it as insurance for not having a pre-nup. If they divorce, she walks away with very little but her parents have the new house. Buying Mike and Carole’s affections?

        Their other house was found to have two large mortgages on it, from banks in Sweden or Switzerland. They were able to sell it for a much higher price than expected – because they got extremely-difficult-to-get approval to expand some of the buildings for “security”. Once they got the planning approvals because of the royal connection, they sold the house. New owner got to keep the approvals to expand the buildings.

        Bitsy I suggest you read the Telegraph article about the Middleton money, how much was really there, and how little was left for education. It also goes in to how it is highly unlikely that the Middletons could have earned what is “claimed” they’re worth, given that it was pre-internet-shopping and based on interviews with people in the industry. Much of what they have earned is said to come from selling client information without prior client approval. And at least one of their kids attended school on a sports scholarship (Pippa?).

      • LAK says:

        What Nota said.

        Also, the telegraph wrote a takedown of their worth in 2010, and it’s not as substantial as their lifestyle suggests.

        They were not shy about using Kate’s potential royal status during the dating years to ask for royal standard discounts on goods and services. A practise they continue to do after the marriage and with 2 royal grandbabies.

        They also befriend rich, wealthy people who can provide them with free goods and services eg all those Mustique holidays.

      • cindyp says:

        Hi Carole! No need to be so defensive & rude. We all know you’re not as rich as you’d like everyone to think. unfortunate that James isn’t as rich as you thought he was.

      • Megan says:

        @nota All catalogs sell and trade their lists. It is a huge industry. Check out if you want to learn more about it.

        Also, list rental is marginal income as opposed to sales because no one will buy your list if you do not have robust sales. Catalogs are extremely profitable, even in the age of the internet, which is why they keep showing up in your mailbox.

        The Midds are not as wealthy as they pretend, but PP undoubtedly generates a hefty profit.

      • JustBitchy says:

        Betti is always on the mark. They have a big mortgage (which in most parts of the world is unheard of -most folks pay in full or at least 50% – and other countries dont have the financial benefit of tax deductions for mortgages).

        I would have thought that Waity’s wedding dress would have been discounted. And definitely Michael’s trust fund paid for private school and subsidized uni.

        When the article about TR James’ earnings came out – all of the “party pieces” came together. He isn’t upset of the celebrity social climbing Middletons – he hopes to benefit from William’s connections. Any word on who he dated before Pipps?

        I see no shame in Pipps selling her stuff! the reason: because not enought people gave Zara and that wart she’s married to any lip for selling their wares…

      • notasugarhere says:

        Key points being 1) this was all before internet shopping hit big, but they were claiming it came from online sales 2) selling client info without prior approval. Similar sized businesses from the same time period, doing same level of sales made 100,000 a year or less.

      • Megan says:

        @nota Ever wonder why you get so much direct mail? Because it is perfectly legal and ethical to sell or trade client information. Everyone from PP to Greenpeace does it.

        Amazon launched in 1994, Ebay in 1995. 0nline shopping has been big for more than two decades.

      • Flufff says:

        It may be unfortunately not yet illegal but it’s certainly not ethical!

      • Megan says:

        @fluff Read the “terms and conditions” before you sign next time. I think you will find you have agreed to quite a lot.

      • notasugarhere says:

        Information was sold without seeking-or-gaining the permissions, Megan.

      • Bridget says:

        You guys would be amazed at how many places sell your info – without seeking permission. In my line of work, I’m offered lists of “leads” all the time. I don’t think it’s crazy lucrative, but it’s DEFINITELY a lot more common than you think.

      • Megan says:

        @nota there is nothing in US or British law that requires express permission to sell retail consumer data. Your criticism is baseless.

      • MinnFinn says:

        @Megan, Midds were selling name lists before “terms and conditions” was standard practice for informing clients ‘hey we’re selling your contact info’.

        You are confusing legal and ethical. Nota did not say or imply that selling the lists was illegal.

      • Megan says:

        @Minnfin since I own a direct marketing company that does biz in the US, UK and Canada, I think I am rather well versed in what is both legal and ethical. In fact, I will be in the U.K. in a few weeks to meet with a large international charity and our data vendor right after we get done doing site visits at refugee camps in Jorgan. But, hey, if you want to call an international relief charity unethical, be my guest.

      • notasugarhere says:

        As MinnFinn pointed out, legal vs. ethical. You may know the exact letters of the law and how to get around them. That does not mean that you and I would agree on what is ethical and what isn’t.

        If anyone is profiting off of my information without my explicit approval, yes, I’ll call them unethical. That includes plenty of charities who aren’t doing business (or charity) as they should.

      • Megan says:

        @nota forming an opinion from a place of ignorance is one of the things my clients try very hard to overcome. They people they serve are suffering and do not need to be further abused by being subjected to the harsh judgement of Westerners.

      • notasugarhere says:

        Gee thanks for the not-so-subtle bash, Megan. Place of personal experience here, not ignorance. There are unfortunately plenty of people involved in charity and relief work who do not follow ethical business practices. Thinking they have every right to be unethical, or skirt the letter of the law, because they think the ends justify the means?

        Whether or not you are trying to do good in this world? If you act unethically towards your funders, you are ultimately part of – and perpetuating – an enormous problem. How trustworthy the charity or relief organization is or isn’t will have direct impact on whether or not people receive the help they need.

    • Bitchy says:

      I don’t buy that Kate’s wedding dress was Pounds 250.000. Fabric isn’t that expensive. If she used 40 meters of fabric at Pounds 500 per meter then the fabric would have cost Pounds 20.000.
      (40 meters of fabric is A LOT for one dress. Usually a piece of clothes requires about 1,50m – 2.00 metres).

      If the fabric costs Pounds 20.000 then what did she spent the remaining Pounds 230.000 on? If you generously calculate the taylor’s wage at Pounds 100 / hour then there would be 2.300 hours in that dress. Monthly working hours is about 175 hours / month.
      2.300 hours / 175 hours per month = 13,14 monthes.
      So in that dress there are 13,14 monthes of work?
      Or 13,14 people working on that dress full time for a whole month?

      Either the designer / taylor did take a very generous bonus for themselves or what?

      • LAK says:

        The lace was handmade at the Royal school of needlework. There was a big deal about the man hours involved and the fact the lace ladies didn’t realise until after the fact who the client was. Ditto the company that supplied the lace for the underskirts.

        Unfortunately, reports don’t tell us how much these two institutions were paid to produce the lace.

      • MinnFinn says:

        IIRC not only was the lace handmade, but the fabric was also a custom weave.

      • Digital Unicorn (aka Betti) says:

        Custom designed couture doesn’t come cheap, even for Waity. She wouldn’t have gotten that dress designed by McQueen for free. As the others have said pretty much everything about that dress was custom made to the highest quality from scratch – that is not cheap. Her dress is easily in the 3 figures and plus there is the other McQueen dress that she changed into for the evening party, i believe that too was custom and paid for by the family.

      • Bitchy says:

        @ LAK

        The only fabric that is still handwoven is some kind of velvet. Even for lace and for lace doilies it is always a machine that does the work. I know because my country is very good at building such machines.

        The stitching might have been done by hand but even hand-stitching is done with a little machine nowadays. They are literally sitting there with a little hand-held stitching machine and doing the work.

        They claim that they washed their hands every 30 minutes. That is ridiculous and it basically tells that the article sells a lot of rumours. Because there are gloves for this kind of work.

        Of course the more expensive and the more prestigeous that gown allegedly is the more “royal” it is. So a few lies about the price and the production and some ridiculous details will do the job.

  6. Kamelia says:

    Is it only me or does she look different in the gym pictures, I didn’t think it was her at first.

  7. Lena says:

    God, this family is so thirsty it’s exhausting.
    What will be Carole’s next project now that Pippa is married off to a wealthy man? Finding James an aristo girlfriend?

  8. Anna says:

    Haha strawberries, walnuts, coffee and red wine? I am totally on this diet without even knowing it!

    • INeedANap says:

      The only reason that diet works is because it restricts calories — see the mentions about 1k and 1.5 k cal/day. You can eat 1k calories worth of candy every day, and if you eat nothing else you’ll still lose weight. Fad diets are so debunk-able.

      • notasugarhere says:

        Yes, Mark Haub (nutritionist at KSU) proved it with the Twinkie Diet. He ate mostly junk food for 10 weeks and lost 27 pounds. His bad cholesterol dropped 20 percent while his good cholesterol went up by the same amount. Restrict calories, lose weight.

      • KiddVicious says:

        Not with everyone. I gain weight with 1000 of pure sugar (Twinkies, candy, bread, pasta, etc.) my body produces too much insulin which in turn stores the sugar as fat instead of burning it for fuel. I can also eat 1800-2000 calories of protein and fat and lose weight since it limits my insulin production. It’s not always as simple as calories in/calories out. The body in too complicated for that.

      • notasugarhere says:

        Haub alluded to some of that, and that as a nutritionist he couldn’t say this was a good plan. But he did admit that he lost weight, the cholesterol changes were good, and he didn’t know what to do/say about it.

  9. Christine says:

    She’s lost a lot of weight in those gym pics! Jeez. No more athletic build. Anyway I think the whole family is fame hungry, that they leverage to be income producing. I wonder what venture Pippa will have post nuptials?

  10. Meow says:

    The Midds make my skin crawl.

  11. LadyT says:

    These sisters have a very odd torso.

  12. COSquared says:

    I find this shilling surprising. Even though he’s also nouveau riche, I’ve always thought TMW James added a touch of class post-engagement to her. The signet was gone, pap walks and mindless ‘exclusive’ stories decreased etc…

    • Digital Unicorn (aka Betti) says:

      She still wears the pinky signet ring. Am not surprised, the Middetons are footing the bill for it so they will be of course demanding freebies and comps based on their royal connections and PR stunts.

      • MinnFinn says:

        That signet ring is akin to Mr Pumblesomething and his chaise-cart in Great Expectations.

        Pippa wanted to be on the British ballroom show. Which makes me wonder if, for the right price, she would do a reality show with TMWJames where she was the star and James had a bit part.

        Good point about James being nouveau rich. I bet his clients are too. So they probably approve of Pippa getting endorsements to do pap walks and bicycle around London. She is going to the gym anyway so she might as well get paid for it.

      • Bitchy says:

        If it were a claaaahhsssy reality show I think she would do it. Some kind of show that details how Pippa interior decorates a castle or a manor, me thinks.

  13. Ariana says:

    1000 calories a day? That sounds super unhealthy. And this is all I took away from this

  14. COSquared says:

    I think she’ll go for UK Vogue, Vanity Fair or Tatler. Even though the Tindalls & the Fredericks Windsor have both sold pics to Hello, it’s still…common? Ma wouldn’t want to be associated with “common”.

  15. Lena says:

    Any guesses on the wedding dress?
    My money is on something simple, but modern, no lace, don’t want comparisons to Kate.
    Figure hugging, of course. Gotta show off that skinny body.

  16. seesittellsit says:

    My pre-wedding diet was a frantic round of pizza and ice-cream with pals, and the odd hard-boiled egg for dinner, things I knew would not be possible Afterward, and my workout was packing up an apartment I adored with tears streaming down my face.

    Amazingly, we haven’t divorced yet.

  17. Sharon Lea says:

    Good catch Kaiser, and I think you are onto something because so much was made at the time when Kate married that she, and her mother, had gone on the Dukan diet to shed weight. Wouldn’t Pippa follow suit if it was so great?

    Anyone else remember Carole wearing those skinny jeans when she walked out with Michael to meet the press right after their engagement (W&K) was announced, I thought, ‘Why would she wear something so casual for this momentous occasion?’ Guess she wanted to show her weight loss.

    • MinnFinn says:

      I thought the jeggings were a weird choice too until I read about her diet a few days later.

      There used to be out-takes of that pap walk. It was interesting at the time because back then I did not know Carole was such a barracuda. Carole was bossing Michael around and complaining he was walking ahead of her.

  18. Bridget says:

    Lol. You eat 1,000 calories a day, but it’s actually the COMBINATION of foods that causes you to lose weight.

    Pippa’s opportunities to cash out are at about their end. If the Middleton financial picture isn’t great, I can’t blame her – for all the royal adjacent-ness, she’s a private citizen. Though I find it more interesting that she’s going with E! here. The the way the E! article wove in the diet stuff was weird, however.

  19. chaine says:

    why does she need to be on a diet? she is extremely thin already.

  20. Adele Dazeem says:

    I’m not knowledgeable of the British aristocracy/ class system but this is completely embarassing from my bougie American perspective. I’d elope (which incidentally, we did) rather than be so desperate to get wedding “sponsors” and be so gauche. Is there more to this story than meets the eye?? Is someone in serious financial trouble?

    Honestly I’m surprised the cambridges are okay with this level of shilling and shamelessness. And to have their children involved as well. Ew.

  21. Fran says:

    Her face looks so different. In a good way. I wonder what she did? At least subtle lip injections. She just looks less rough. Maybe some good skin lasering.

  22. NtSoSclBtrfly says:

    All I can say is that baby Charlotte looks just like her grandmother Carole.

  23. Joannie says:

    She looks very fit. No different than before.

  24. Pandy says:

    She’s very fit anyway (marathoner, biked across America etc) so I’m not buying the doing it for her wedding dress stories. She exercises because she likes it.

  25. Eleonor says:

    No wait…PIPPA MIDDLETON on diet ? A woman who runs marathon needs to do a diet ?

  26. Anguishedcorn says:

    All I can say is that Moderately-Wealthy James gives me the heebie-jeebies in every photo.

  27. LizB says:

    My god, she looks so different in those photos. Is she squinting, because where are her eyes?

    She and Kate have the same body type – long torso, shorter legs.

    • Bitchy says:

      When I saw Carole Middleton in the pics above I wondered about her no-jawls full-cheeks no-crow feet and no lines on her forehead.

      I actually wonder about that when I see Pippa. No crow feet and no lines on her forehead but deep nasolabial lines and dimple wrinkles.
      How can you have deep nasolabial lines and dimple wrinkles but no lines on your forehead nor any crow feet?

      Fillers, botox and some other stuff?

  28. KatM says:

    The Middletons are the epitome of the phrase “social climbers.” I will say this for the parents. At least they worked hard and created a business on their own. I still find it very bizarre that Kate never really held any kind of real job prior to her engagement. Why didn’t they just say she was employed by the family company full time? It is kind of bizarre. I am sure her mother would have let her have carte blanche to come and go as she pleased to bag William.

    • Harla Jodet says:

      Yeah, I don’t think her parents would have supported her for 8 years while she waited around for the local mechanic to propose. I just find to so bizarre that none of Carole’s supposed work ethic rubbed off on any of her children, especially the oldest.

      • addie says:

        I think Carole wanted to signal (supposed) Middleton wealth through her children not needing jobs. Since none of the three have picked up a shred of their parents alleged work ethic, or in James’s case, any clues as to what constitutes business sense, I’d guess that (alleged) business nous of Mike and Carole was thin on the ground. It doesn’t add up.

  29. Alexandria says:

    Shades of Renee Zellweger in the gym pics?

  30. Tw says:

    The Middleton signature eyeliner, whhhyyyyyyyyyyyy? Someone please tell them to stop.

  31. Lyla says:

    She’s wearing shorts to do pilates? Odd.

  32. Pandora says:

    All that money and his teeth are still a wreck. I’ll never understand that

    • anon says:

      His teeth are not a mess. Its a crazy, vainful american tradition of bleaching and operating and moving around perfectly good teeth. I wonder why medical costs are so high when insurance has to cover such costs. Teeth can be yellow or yellowish. Nature didn’t intend teeth to be sparkling white, like ice..

      • MinnFinn says:

        In the US, dental insurance is separate from medical insurance and neither one of them cover cosmetic work. So it’s a fallacy to claim that medical costs are driven up by cosmetic dental work.

      • Hazel says:

        Well, my perfectly good teeth needed moving around so that I could chew my food properly. My molars were practically lying on their sides, plus had all my teeth stayed in my mouth (four were pulled before braces, & the four wisdom teeth after), they would have been so crowded pushing forward & sideways it would have affected my speech. I was so embarrassed by my teeth as a kid that I never smiled & always held my hand in front of my mouth when I laughed. I begged for braces & will be eternally grateful to my parents that I got them when I did. It’s not all about vanity. Oh, and I’ve never bleached my teeth, that’s not for me.

    • MinnFinn says:

      He might have permanent stains from childhood antibiotics. But I think that causation was discovered well before he was born.

      Those are not the slightly yellow teeth one typically has with good oral hygiene i.e. regular brushing and cleanings but no bleaching.

      It looks like years of no cleanings plus tobacco and/or coffee staining to me.

  33. Idky says:

    They’re like the Kardashians.

    This is a little off topic – Princess Charlotte resembles mama Carole a lot!