Ellen Degeneres is launching a range of organic dog food, and you can eat it too!

She tells Parade magazine, “Ours (range) is all human grade. It’s all natural. And yes, you can eat it.”

“People love their animals so much so that they put little clothes on them and necklaces and booties and things like that. And if you love your animal, then you should feed them something that’s not dangerous for them. There’s a lot of poisonous stuff that they’re putting in a lot of that food, those by-products.”

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I don’t think that Ellen is actually suggesting that you should eat the food, just that you can if you want to. Or if you are ever caught in an emergency, like flooding or an earthquake, it’s good to know that it is safe to eat.

This follows Ellen’s previous issues with her adopted dog Iggy, where Ellen and partner Portia DeRossi adopted the dog and then gave it away, violating their agreement with the agency they took the dog from. Ellen cried about the new family losing custody of the pooch Iggy on her show, and got a huge amount of coverage for situation. Buying and promoting a dog food brand after that publicity is a great business move.

I might also suggest that it is a very subtle ‘up yours’ to the Mutts and Moms dog adoption agency, since she’s now used her infamous love of dogs to make money, while they have only received bad publicity.

Picture note by Celebitchy: Ellen Degeneres and Portia DeRossi are shown at the Primetime Emmy Awards on 9/16/07, thanks to PRPhotos.