James Corden got a WW deal by calling them, telling them he wanted to lose weight

James Corden and Julia Carey attend the Vanity Fair Oscar Party at Wallis Annenberg Center for the P...
Three years ago, DJ Khaled signed with Weight Watchers and increased their stock price almost immediately. He did lose weight on the plan. A similar stock hike happened of course when Oprah got a share of the company and became a spokesperson in 2015. So does James Corden have the celebrity and clout to help Weight Watchers sign up more members and increase their stock value? More than that, will it work for him? They’ll definitely get more members because they’re giving away 100,000 memberships as part of their deal with him. I believe it’s their “three month free” deal, which ends today. James made the announcement on YouTube, explaining that he was sick of making weight loss resolutions he never kept. He contacted Weight Watchers and is now their new spokesperson. I’m going to use part of People’s writeup and the video is below.

On Friday, Corden, 42, announced that he would be embarking on a health and weight loss journey as a new partner with WW (formerly Weight Watchers) as he is “fed up” with repeatedly going on diets that never work.

“I’ve realized that every year for the past decade — probably even 15 years — on January 1 I’ve told myself and anyone that would listen that this is it, this is the year, I’m going on a diet, I’m going to lose a load of weight,” he explained in a clip announcing his WW partnership.

“I’m fed up with the way I look, I’m fed up with being unhealthy, with ‘this is the year I’m doing it,’” he continued. “Because of that, over Christmas, I’ve eaten everything that’s in the fridge because in my head in January I’m starting this diet and it’ll be a success. And as you can see it hasn’t.”

The late-night host said going through the same thought process is “starting to get [him] down in a way.”

“I’ve never been able to stick to anything like that. I’ve spent a long time accepting that this is my body and that’s it. But I really am sick and tired of just doing the same thing every year,” he shared.

Corden went on to share that he reached out to WW as their regimen is “more about wellness, and health and feeling better, rather than just trying to lose a load of weight” and is urging others to try the new myWW+ program with him.

“I want to change the way that I live. I want to be better for my children and for my family,” he shared in a press release. “I don’t want to wake up tired, or feel embarrassed when I’m chasing my son on the soccer field and out of breath after three minutes. The weight is not the issue, it’s the wellness of it I am ready to tackle. I’m going to take this year and work towards getting healthy.”

[From People]

Doesn’t everyone eat a lot over Christmas? It must be nice to be a celebrity. You get paid to use services that other people pay for, plus you get a team of experts to help you with it. I imagine that Weight Watchers has nutritionists, dieticians and personal trainers assigned to Corden to make sure he’s successful. My pre-vaccine weight loss plan includes wearing jeans out of the house so I can’t keep fooling myself that I haven’t gone up a size. (Thanks to whomever gave me that tip in the comments!) I’m also only going to make one loaf of bread at a time from now on, because, like Oprah, I f’cking love bread. All that said, Weight Watchers is the most legit and least gimmicky paid weight loss plan. As I often mention, I lost weight on the old WW version about ten years ago. I then transitioned to MyFitnessPal, which is a free app that helps you count calories. If you’re looking to lose weight in the new year, I highly recommend using it along with a food scale. I think Weight Watchers is pretty decent too and it’s especially good for people who want a community and tips to help change their lifestyle. I highly disagree with weight loss programs that require giving up entire food groups or buying special food.

As for Corden, doesn’t it feel like he’s due for an Ellen-type reckoning? I’ve heard he’s kind of an a-hole behind the scenes, but so far that hasn’t reached critical mass.

Here’s James’ announcement for Weight Watchers.

At least he wears a mask when he goes out to dinner at Nobu during a pandemic.
James Corden and wife Julia Carey arrive for a dinner date at Nobu

Embed from Getty Images

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22 Responses to “James Corden got a WW deal by calling them, telling them he wanted to lose weight”

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  1. Snuffles says:

    I will always have a soft spot for James because he was nothing but completely welcoming of my babies, BTS. He and Fallon were the only hosts who truly got them and knew how to present them and make them shine in America. And the boys themselves are clearly fond of James as well.

    So, I’m going to give him the benefit of the doubt. BTS also went to Ellen early on but have never returned and never spoke of her since. But they adore Jimmy and James.

    • Bubbled says:

      same, snuffles

    • Lauren says:

      I’m pretty ambivalent about Corden as well. I understand that he is a ahole, but seeing him and Jimin play on the Papa and Baby Mochi theme turns me to mush every time. Fallon too has grown on me because of how he treats BTS. Ellen welp… Joonie’s fake laughs and TaeTae’s expressionless face were pretty telling.
      Good luck to James on loosing weight, it’s not loosing it the problem but keeping it off.

      • Snuffles says:

        Tae is the ultimate BS meter. He makes it extremely obvious when he doesn’t like someone. And he clearly likes James.

        I also wanted to add that when members of the BTS Army were in the studio audiences for the shows BTS were on, they all reported that James was very chatty and friendly with them.

        So make of that what you will.

    • Busyann says:

      OMG the carpool karaoke with James and BTS was THE BEST. Love them. James is pretty okay too. I’ve heard rumblings about his personality but I’ve never seen anything that would make me agree with what people say. I tend to be a little less likely to cancel someone at first. Like, give me some good, true, stories of bad behavior and then I’ll cancel.

      Years ago, a friend begged me to go on WW with her. I dont really need to diet and never really do, but I portion control and watch what I eat. I do a pretty good job maintaining but sweets are my weakness. I signed up for WW and tracked everything that I ate and was startled to see how many points I consumed when I wasn’t moderating. It’s really useful for that, and actually kind of fun, and I stuck with it for months…BUT I did feel like I was just starving myself. Maybe I wasn’t, but it sure felt like it. I would do it again, maybe I will since the deal ends today.

    • aang says:

      I was only vaguely aware of him and had never seen his show until BTS was on. He’s sweet with them but that’s his shtick right? When Jimin asked what his favourite song on BE is and Cordon replied “Dynamite” and Jimin responded something like – well when you listen to the entire album let me know, I died. I get fake vibes from him.

    • Willow says:

      Carpool karaoke with BTS was awesome sauce and how I found them at the beginning of the lockdown, such good timing! So James gets points for that!
      Ellen however is forever canceled for how rude she is to kpop groups (and the entire universe) and for that horribly inappropriate ‘hooking up with fans’ question she asked BTS.

  2. Penguin says:

    Oh man he’s so insufferable! I for one don’t care for his weight loss journey or really any celeb that has to do a whole weight loss look at me PR tour..
    I don’t find them influential on myself or my peers or the public in general who try to lose weight cause we don’t have the same circumstances as you said getting paid to do it (it’s outta pocket) and I’m not surrounded by personal trainers and dieticians for the next 2 months.
    This just reminds me of the meme “your not born ugly just poor” go away James

  3. lucy2 says:

    Why not just join like a regular person? Unless he wants public accountability, or just more money, it seems like a lot. But he always seems like a lot to me, I really don’t like watching him in anything.

  4. Enis says:

    He has a reputation for being an absolute nightmare, so good luck WW.

  5. Ann says:

    My gynecologist recommend WW. I’m reluctant to do it. Counting and keeping track of what I eat seems more difficult than just eating less but I see where the accountability is very helpful.

    Regarding JC being an ahole, reddit has already done some the leg work and it was hilarious: https://www.reddit.com/r/IAmA/comments/bqy5zf/i_am_james_corden_alongside_ben_winston_and_five/?utm_medium=android_app&utm_source=share

    • MarcelMarcel says:

      I recommend Abbey Sharpes Youtube series on intuitive eating. And also a dietician and/or trainer/ physiotherapist if you can afford one. Calorie counting & weighing works for some but never worked for me.

      What did help was my dietician helping me approach eating in a joyful & nutritionally sound way. I’m learning how to curb emotional eating by not attaching moral labels to food.
      My physio has helped me find exercises that build up my back strength. He also says that finding exercise you enjoy is the best way to stick with a fitness goal. And starting this week I’m having zoom workouts with my father (a fitness nut).
      I’m not at my goal weight yet! But I just wanted to share what’s been working for me.

      Learning how to nourish yourself with the right food & movement can be a difficult journey. Especially in a patriarchy! So please be patient & kind with yourself. And remember that it can take a while to find the best approach.

      (Also sorry for my lengthy reply! I’m just passionate about self love & empowerment).🦋✨

  6. chimes@midnight says:

    Ive read a few stories about him lately (one from Logo about him playing a gay man and another somewhere else about his show) and the comments were kind of shocking. I did not realize the hate for him was so strong, nor had I heard about his bad reputation behind the scenes.

  7. ri ri says:

    STOP. GOING. OUT. TO. DINNER. Especially in Fucking LA which is seeing astrominical cases and is overloading its ICU’s.

    Signed, someone who is tired of following all the rules and hasnt seen her mom since september.

  8. Noodle says:

    WW is about making small changes that are able to be kept up long term. Diets generally don’t work because you will eventually return to whatever habits had you gain weight in the first place.

    WW is a lot of work, although it is good work. Many people want diets that are quick and easy and they don’t have to think about. Eliminate carbs – BOOM! You don’t have to consider what you’re eating and it’s nutritional content, as long as it’s not a carb. But being healthier and losing weight isn’t easy. In making you count calories (or add points or whatever mechanism they use now), WW is making you mindful of what you’re eating. You may not realize that eating half a log of cookie dough at night is like 1,500 calories, because it doesn’t FEEL like that much. WW says, okay, eat that cookie dough, but here’s how much it is, and here is the trade off you make for doing it if you want to lose weight. Once you know, it’s hard to do it mindlessly. WW showed me places where I was taking in a lot of calories and didn’t know it. It also showed me that I could save calories here, and spend them there. So, if I knew I had a high calorie item I wanted to eat on Saturday, I’d make trade offs. No one forced me to do it; I wasn’t punished for it. It was up to me to decide if I wanted to lose weight or not. It also showed me how many calories are in In N Outs burgers and fries (not as many as you think!!!) and how I could still eat them, by adjusting a few other things. It’s about mindfulness. That’s all.

  9. Mina_Esq says:

    He gives off a snarky vibe. Never been a fan. As for weight loss, I struggled with post-baby weight loss. Have always eaten healthy meals. There was nothing to cut out. I tried eating smaller portions and counting calories but found myself hungry and cranky. I went on Jenny Craig and lost 27 pounds in 5 months. I needed someone to package those meals for me in a way that made me eat less but still gave me all the nutrition I needed and didn’t make me feel hungry all day. Different folks need different programs, I guess. Good for James for taking steps to try to achieve a more satisfying weight.

  10. Lillyfromlilooet says:

    I wish him luck and enduring success! I have seen Kirstie Alley, and Valerie Bertinelli do these celeb weight reduction schemes and it’s sad and hard to see them gain it back–I mean, VB disappeared from the public eye a couple of years after doing Jenny Craig and I thought, Uh, oh, I hope this isn’t a thing where she has gained the weight back and she doesn’t want to be seen in public. She had and eventually gave an interview in People magazine about it.

    I figured that big weight loss companies were no longer doing celeb endorsements because it’s so very hard to assure that any person will be able to maintain weight loss. In lovely VB’s case, it really felt like she was aiming for thinness that took a lot of hard exercise and diet to maintain.

    Good luck James. He has a serious case of the Ellen–a jovial on camera personality and so many stories about being a jerk and a nightmare.

  11. Lunasf17 says:

    Why does a wealthy celebrity who already has access to dieticians, trainers and personal chefs need to go on WW? This sounds like a money grab to me. At least WW sounds reasonable and healthy.

  12. jferber says:

    I love him. He did a stupendous job in The Prom with Meryl Streep and Nicole Kidman.

  13. Faye G says:

    Oh darn, I really liked him because of how well he treated BTS on his show and relationship with them. He’s always going to be Papa Mochi to me! But it sounds like there’s definitely a lot of problematic things going on. I’m not gonna stop watching Carpool Karaoke though, that video is gold and is how I became a BTS fan.