Jennifer Aniston has finally launched her own ‘LolaVie’ haircare product line

aniston lolavie hair

Jennifer Aniston is known for many things: being Rachel from Friends, eating chicken salads, faking a marriage to a man who wears skinny jeans and, of course, her hair. Her hair has been a topic of conversation for three f–king decades. She’s probably turned down millions of dollars in hair-care product endorsements over the years. At one point, nearly a decade ago, she did invest in an MIT-created haircare line, although I’m not sure what ever became of it. So she’s taking a mulligan, and yet there’s a throwback element to it. She is launching a new haircare line which she’s named LolaVie. Long-time Aniston-watchers might remember that she also named her first fragrance LolaVie, only she ended up needing to rename it because of a trademark issue. Now she works with Elizabeth Arden on a fragrance line, although I have no idea what’s happening with that. Do people want to smell like Aniston? No, we want her hair secrets. So she’s giving us hair products at long last. Some highlights from this lengthy People Magazine interview, which is entirely about HAIR.

Her first LolaVie product is a Glossing Detangler: “I’ve been working on this for quite a long time. I got the bug [to go] behind the curtain and figure out development of hair products years ago.” To embark on this journey, Aniston enlisted the help of Amy Sachs and Joel Ronkin, who developed some of her fragrances. Now, they’re her LolaVie co-founders. “When they moved on to create their own business, it was like a match made in heaven,” she says of her now co-founders.

Why “LolaVie”: “When I [arrived] and bought my very first car, a used car, somebody said to me, ‘What did you name it?’ And I looked at them and I went, ‘Is that something you do?’ And they were like, ‘Uh, yeah!’ So I named my car Lola on the spot. Maybe it’s because I love that song [Sarah Vaughan’s “Whatever Lola Wants”]. Then every time I’d come over, they’d be like, ‘Lola’s here’. So it just kind of became a name that I was called whenever I showed up [somewhere].”

The product: It’s a cruelty-free, vegan formula that’s packed with naturally-derived ingredients (key among them is repairing chia seed) and created without gluten, parabens, preservatives, phthalates, silicones and sulfates.

Having wavy hair: It’s the perfect product for the star, who describes her head full of waves as having “300 personalities…There’s not one strand that’s doing the same thing. And it’s just always been a challenge for me, ever since I was a kid. Well, actually, I feel like [this is] punishment, because I had this incredible head of hair that was long and straight and down to my waist. And I always wanted to cut it, but my mom never let me. She said, ‘When you’re 13, you can do whatever you want.’ And that was the biggest mistake I ever made because I cut it all off. I think I might’ve hit the Dorothy Hamill!”

After that, her hair changed: “It’s always been a problem growing it and keeping it healthy. So, it’s been my thorn, for sure, which is why this all feels very organic for me to face a hair product head on and go, ‘Let’s make something great.'”

She loves blowouts: “I just love a good blowout. Hairstyles have never been my thing. I just want to feel good in my skin at the end of the day, no matter what I am wearing.”

[From People]

This interview reminded me of something I hadn’t thought about in years, which is that something similar happened to my hair around the same age. I used to have jet-black, pin-straight hair and I wore it LONG when I was a kid. Then around the age of 12/13, I got a big haircut and suddenly my hair really changed. It got lighter, the texture was different, and it wasn’t pin-straight anymore. I don’t think it was about the haircut, but it must be something that happens to a lot of girls around that age. Just a dramatic hair change. Anyway, Jennifer’s insistence on naming sh-t “LolaVie” is pretty funny to me. Other than that, it sounds like a good product and I’m glad she’s finally doing something about the decades-long interest in her hair.

Photos courtesy of Instagram.

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25 Responses to “Jennifer Aniston has finally launched her own ‘LolaVie’ haircare product line”

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  1. BayTampaBay says:

    I have used the “Living Proof” haircare line for about 3 years and really like it.

    • DiegoInSF says:

      Yeah, this is that MIT backed line referenced in the article, right? I use some products from LP and they’re nice but I recently discovered Kristin Ess from target and it’s as good as the premium more expensive products.

    • Brandy Alexander says:

      Me too! The Living Proof dry shampoo is my everything! And it’s literally sold at Sephora and Ulta, so the throwaway line about what ever became of it was particularly funny to me. That brand is huge. But I thought I read Jen sold her portion of it a few years ago.

    • SpankyB says:

      I love my hair with Living Proof. I used it for years. I’m not doing anything with my hair other than pulling it back into a ponytail so I figured I didn’t need to spend the money. I may re-think that.

    • Yaya says:

      Living Proof Dry Shampoo is wonderful – I like the other products too but the Dry Shampoo rocks, and it is wonderful for my mother who has dementia when we can’t convince her to let us wash her hair!

    • lucy2 says:

      I really liked it too, but thought it was too pricey.

      Google search tells me Unilver bought 100% of the Living Proof company a few years ago, and the original team exited, including Jen. I would imagine it was a nice profit for her, the amount of the sale wasn’t made public.

  2. Persephone says:

    Was her marriage to Justin really faked? I always wondered…

    • Becks1 says:

      I mean, people on here insist it was bc divorce papers were filed apparently and people track that I guess.

      My personal take on it is that it wasn’t fake like they weren’t together, but they may have never legally married, maybe just considered themselves married or had a ceremony but never filed anything etc.

      • whatWHAT? says:

        this is my take too. they were together for real, they had a real commitment ceremony, but never filed paperwork (which I think is because they didn’t come to an agreement on a pre-nup and they split before they could agree on anything). the people who seem to care about her “duplicity” are people who already didn’t like her. those who DO like her just don’t care, or they like her even more for protecting herself and her assets. either way, they’re still friendly so it couldn’t have been too acrimonious.

    • Lena says:

      Yes faked but nobody cares. If anything it’s you go girl because she avoided a divorce and prenup drama. About hair change – I really think it has to do with hormones? Personally, my hair went from wavy to straight then straight to wavy then back again during adolescence, childbirth then menopause.

      • CV says:

        100% on all of this … if the marriage wasn’t legal no one cares and at least she didn’t have to give her ex half of her money and pay a bunch of lawyers to fight it out! and the hair change — hard agree it’s probably hormones. my biggest problem now is that I can’t really grow it long anymore it loses all of its oomph.

      • lucy2 says:

        Yeah I always thought it was a smart move, not to make it legal. If I had her money, I’d do the same thing.

      • Ann H says:

        She said she was married but wasn’t exactly telling the truth, but her fans are ok with it. She said she wanted babies when married to Brad, and wasn’t exactly telling the truth either. IMO. She stated that maybe they’d try for kids after Friends wrapped up, but she signed up for 8 movies back to back instead. That doesn’t exactly scream motherhood to me. It’s her choice to have or not have kids. I respect that, but perhaps Brad got impatient with her uncertainty, and if it wasn’t Angie, it would have been someone else. Jen used to have nice hair, but lately it’s been thin and limp without extentions, so I don’t think she’s a good fit for hair products.

  3. Becks1 says:

    This seems so on-brand for her that I can’t believe she hasn’t done this before lol.

  4. Veronika says:

    Wait, isn’t Living Proof her company?

  5. psl says:

    Just what we needed! Thank goodness. There are NO shampoos out there.

    I love her, but I am so tired of all these rich people expanding into other areas, and taking profits away from struggling companies.
    How much money is enough?

  6. Jais says:

    Pretty sure I’m in a pre-menopausal hair phase right now which is simultaneously oily and prone to mad tangles. Havn’t had to use a detangler for the past 20 years but it’s back in my rotation so am curious about this “glossy detangler.” Lol

  7. Sierra says:

    I must be one of the few who never wanted Jennifer’s hair. Her hair looks miles better than Gwyneth but maybe because it’s for blonde hair.

    I have black hair 🤷‍♀️

    • AKA says:

      Count me in as well – I never got hair envy from her. Maybe because I was a child during the Rachel era, and later didn’t quite get the hoopla. Now if Amanda Seyfried reveals her hair secrets I’ll be all ears. Or Adriana Lima and any of the Bollywood actresses making a splash in Hollywood (Aishwarya Rai, Priyanka Chopra, Deepika). I have black hair and found darker hair to be more lustrous and of better texture.

    • forgotuser12 says:

      Lol seriously. She always wears her hair the same way and to me it never looks healthy or shiny. But I do love the Living Proof dry shampoo.

  8. canichangemyname? says:

    Honestly, I can see wanting to smell like Jenifer Aniston LOL – she gives off a clean, sandy, beach vibe. Now I’m curious about any scents she has out fr. And yes, definitely on the hair – this is perfectly in her wheelhouse.

  9. Jaded says:

    Call me a cheapskate but I swear by a drugstore shampoo and conditioner called Maui Moisture Heal & Hydrate. I can usually get it on sale for around $7.99 a bottle. I have thick, wavy/curly and often frizzy hair depending on the humidity and this works amazingly well. I’m also addicted to L’Oreal Extraordinary Oil curls and waves creme. It great at defining my curls but doesn’t feel stiff or sticky. Also under $10.

  10. Lola says:

    Honest question: is her hair supposed to look good? In that last bottom pic. I am not the same ethnicity as Jennifer and have very different hair – extremely thick, heavy, and sleek, and if someone waved a wand and my hair looked like that bottom pic I’d be genuinely horrified. It looks damaged and dry and fried and tattered and just really bad, to me. But maybe I’m biased because I spend my days around people with a completely different hair type?