Update: I’m putting this update at the top. There is no affiliation between Jay-Z’s “Water for Life” campaign and this SUV he designed. I wrote that title as a joke, and hoped the text of the post would make it clear that I was trying to point out that designing an SUV is not the best way to conduct your business affairs when you’re trying to bring awareness for the need for clean water in the third world.
Jay-Z unveiled the new gas guzzler he helped design for GM, a bright blue GMC Yukon Denali. Maybe the blue helps signify his “Water for Life” campaign, since designing SUVs and bringing water to the third world is so consistent:
Jay-Z and General Motors are teaming up to bring a stylish hue to a rugged sport utility vehicle. The music mogul emerged from a concept GMC Yukon Denali SUV on stage Saturday during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews for the North American International Auto Show.
Painted “Jay-Z Blue,” the SUV was developed through a partnership with the rapper during the past two years. Jay-Z, whose real name is Shawn Carter, worked with the company’s global color studio to create the reflective blue color for the SUV.
“Hopefully I’ll be able to drive one of them out of here tonight,” he said.
This is the guy that chartered an extra plane for his luggage when he was doing the charity circuit for “Water for Life,” so he doesn’t quite get that conservation starts with you.
It’s great that he’s doing something meaningful and all, but if he doesn’t care about the environment or doesn’t realize that he’s contributing to its demise by making SUVs glamorous, he should pick another cause.