Jessica Simpson going on ‘haitus’ from Weight Watchers during her pregnancy

Here are some new photos of Jessica Simpson and Eric Johnson in Oahu, Hawaii. Is that the same island where the Obamas were vacationing?! Imagine if Jessica Simpson ran into Pres. Obama. I would like to think that Jessica would try to hug him and tell him about her pregnancy. I would like to think that the president would listen too. Of course, Obama has already left Hawaii to return to Washington to work on the fiscal cliff mess. What was I talking about? Oh, right… Jessica Simpson and Eric. You know what? I’ve sort of gotten used to Eric, and I actually think he’s probably a decent, hands-on dad and he probably genuinely loves Jessica… but would it kill the guy to groom? Just a daily shave! Run a comb through his hair. Something.

Their Hawaiian vacation looks really nice. Peaceful. Relaxing. I think in 2013, I’m going to try to take a real vacation at some point. Maybe Hawaii…? There are rumors that Jessica and Eric are going to have a small, quick wedding while in Hawaii – which I could totally see. I hope it hasn’t happened already. Maybe something on New Year’s Eve or New Year’s Day. They have a thing with the number “1″ so maybe 1-1-13?

As for Jessica’s second pregnancy and her Weight Watchers endorsement – well, WW has made lemonade out of the fart-covered lemons that Jessica handed them. Look at this breezy explanation for how everything is going down:

So much for rumors Weight Watchers will dump Jessica Simpson now that she’s pregnant again … the company is actually expanding her role in hocking the diet plan … even though she’s taking a hiatus from the diet regime.

W.W. just announced it will not only continue to run the ads touting Jessica’s alleged 50 lb weight loss … it will also push her new 30-second ad — released today — in which she announces her pregnancy.

Weight Watchers calls Jessica’s weight loss “successful” — notwithstanding the proof of performance ad showing Jessica substantially covered in a flannel shirt.

As for the future, Weight Watchers says Jessica “will not be following the program during the pregnancy while her weight and well-being are monitored by her obstetrician.”

Jessica says when she gives birth, she’s going back on the Weight Watchers diet.

[From TMZ]

So fancy! Jess is on “hiatus” and she WILL come back after she pops out this second baby. This is totally a Weight Watchers Mafia move: it’s like they’re saying, “We own you. You took the $4 million so NOW WE OWN YOU.” I wonder how many lawyers had to work on this wording.

Here are some videos of the newest WW commercial where Jessica admits she’s preggo. Sorry if the videos are wonky – it’s nothing special, so you’re not missing anything.

Photos courtesy of Fame/Flynet.

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46 Responses to “Jessica Simpson going on ‘haitus’ from Weight Watchers during her pregnancy”

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  1. daisydoodle says:

    in other news, the sun came up today…

  2. lisa2 says:

    I don’t know why she is stopping Weight Watchers. I did WW some years ago, and there were women that were pregnant that were doing the program. Some that had been on the program then got pregnant, others starting. Not for weight lose obviously, but to maintain a healthy weight gain and control their eating habits. Many of WW clients are life timers. People that have reached there target weight and are there to maintain and stay on program. I think it would have been a much better idea for her if they (she and WW) talked about how a pregnant woman could use the program to control the weight she gains. Doctors tell women what a healthy weight gain is. Jessica could have still done the program under her doctors watchful eye. She is someone that was really out of control during her first pregnancy. Not exercising, eating any and every thing. Not sure how this one will be different.

  3. Sharon says:

    Well as much as I’ve hated this whole thing from the beginning…. At least she has a plan to drop the 50lbs of chub again after she’s done stuffing her face with buttered pop tarts and Mac and cheese – oh yeah and having another kid lets not forget that

  4. Amy625 says:

    I don’t see why people and the media are making a big deal out of Jessica not doing Weight Watchers while pregnant. True she could eat more of their food while pregnant but people see as a diet plan. I think people would be turned off to see a pregnant woman dieting.

    • Erinn says:

      I don’t think she should be on a weight loss diet during the pregnancy, but knowing how the woman ate during her last pregnancy, it wouldn’t hurt for her to be put on a healthy diet plan. Not to lose weight. Just to be healthier.

      • Belle says:

        I agree with you, but wonder if it might not look quite right to those who don’t really follow Jessica or WW. ‘Those’ being the general public. Weight Watchers is seen as a diet plan… and a celebrity on a diet plan while pregnant? Could be that the perception of Jessica ‘on a diet’ while pregnant wouldn’t necessarily be good PR for Jessica OR Weight Watchers.

  5. The Wizz says:

    She looks very cute without make up on.

  6. the original bellaluna says:

    2 things:

    1. I don’t think WW HAS a “pregnancy plan” per se, hence the “hiatus;”

    2. It’s “hiatus” not “haitus” (although that pronunciation may be more accurate in this case).

  7. RocketMerry says:

    Wow, she looks so beautiful in those beach pics!

  8. Anonymous says:

    I’m sorry, can someone tell me why even women who are a bit overweight still need to gain some weight during teir pregnancy? I figured if a lady is 30 lbs over she wouldn’t need to gain, but I learned, on the last Jessica thread, that she would still need to gain.

    • tmbg says:

      I don’t understand it. I once worked with a woman who was reed-thin, gained very little and had three healthy girls. All of the pregnancies went very smoothly too. But I know nothing about pregnancy, so who knows.

      • PregnantAndFat says:

        It’s not about gaining or losing. It’s about being healthy and not becoming nutrient deprived, which in turn deprives the baby. Whatever mom eats, the baby eats. Even much more overweight than 30 lbs can still gain wait and have a healthy pregnancy. People need to stop ragging on this. It’s not about weight. It’s about the health of the baby. Also, I think it’s the responsible thing for WW to not have a pregnant woman be their spokesmodel. They aren’t in the business of healthy pregnancies. They are in the business of weight loss.

    • Enny says:

      In every pregnancy, the woman should count on gaining 15-20 lbs of “baby”: the actual weight of the baby, placenta, amniotic fluid, increased blood volume, etc. That is the same for everyone, no matter how thin or fat. Most weight gained during pregnancy is an actual human and all of its associated baggage. An overweight woman can’t just convert her excess fat into a baby. It doesn’t work that way. In order for her to lose her fat stores, she’d have to be on a calorie-restricted diet, which is difficult to do safely while pregnant.

      • jess says:

        ^^This. Exactly what I was going to say.

        If a woman doesn’t gain any weight, that means she’s actually losing weight, because the “baby stuffs” is 15-20 lbs. Therefore, the body was in a weight burning mode of some sort, and that can affect the nutrition the baby receives.

      • Belle says:

        Agree as well. Actual ‘guidelines’ set for pregnancy weight gain do vary according to mom’s pre-pregnancy weight. Of course guidelines are just that… and are not set in stone because every woman is different and every pregnancy is different. Most ‘recommendations’ seem to suggest something like this (from webmd):

        Ask your health care provider how much weight you should gain. A woman who was average weight before getting pregnant should gain 25 to 35 pounds after becoming pregnant. Underweight women should gain 28 to 40 pounds. And overweight women may need to gain only 15 to 25 pounds during pregnancy.

        As already mentioned though, it isn’t so much about weight, as it is about having a healthy pregnancy and healthy baby. Many women don’t gain the ‘recommended’ amount and are perfectly healthy… many gain more than suggested and are also just fine.

  9. tammylala says:

    She looks great without the makeup.

  10. Riana says:

    I just still can’t get into the fantasy of WW execs wringing their hands and wailing into their papers, “My God she’s pregnant! The money…the money!” Like they don’t do their research before handing out contracts? Pssh.

    I wish her luck, being pregnant can be hell sometimes and I’d rather a woman focus on caring for herself and her future child.

    • Belle says:

      ^^^ This. The gossip narrative seems to have gone from Weight Watchers distancing themselves from Jessica and dumping her as fast possible… to trying to ‘get at least some of their money’s worth’ out of her… to now the ‘mob’ playing the ‘we own you’ card.

      I’m not really buying any of them. Sticking to a program and losing weight is difficult. Keeping it off can be even more difficult. The diet companies know this better than anyone, and hiring celebs to advertise for them is a gamble. How many of these spokespeople manage to fulfill their ‘contracts’ and then go on and gain all or some of the weight back? Plenty. Sometimes the gamble pays off more than others. Who knows, the deal with Jessica might end up being very successful down the road sometime. If not, I don’t think it is a nightmare ‘heads are rolling’ scenario at Weight Watchers.

      • Riana says:

        Exactly. The narrative has to keep changing to keep the persecution up, otherwise there’s nothin juicy about all this.

        You can pretty much tell who’s been successful at the magnified TV worthy weight loss by who’s still ‘seen’. Dozens of celebs have come and gone in various weight loss programs and there’s a reason you don’t ‘see’ some of them anymore.

        Trying to tell me the companies somehow are clueless about the weight habits of the people they hire, didn’t hear any teeth gnashing or sobbing done by the folks of Nutrition System about Janet Jackson.

  11. SmokeyBlues says:

    I don’t have any problem with the flannel shirt. She doesn’t owe it to anybody to stand up there in a bikini. She’s not 18 anymore, she has recently had a child. You can tell she lost the weight and she looks very very healthy, ready for a second pregnancy where she will be healthier this time around. I’m excited for her. And she’s beautiful as always.

  12. aquaticmusings says:

    You might just wanna run a comb through it

  13. Cathy says:

    I hope that she learned her lesson and won’t go overboard eating this pregnancy. If she did that and didn’t gain a zillion pounds that would piss weight watchers off. well, we will just have to wait and see.

  14. lizzard1012 says:

    Pregnant women are not supposed to be on Weight Watchers. I joined last February and my girl friend was talking about getting pregnant and the meeting leader said if she were to get pregnant they would put her membership on hold because you are not supposed to be losing weight while you are pregnant and thus defeating the nature of what their business is for. You can be on WW after giving birth, they increase your points allowed to make up for the fact if you are breastfeeding or not.

  15. Sam says:

    I’m sort of curious as to how she intends to keep it going after having this baby. If we’re to believe what she’s been saying, that she lost all the weight she gained after the first baby, and if she only gains the recommended amount this time around, she really won’t need WW after this birth. The amount she’ll need to lose will be much smaller. Unless she’s basically planning on another 6-month food binge to gain and then promote another epic weight-loss. Which then kinda implies that she’s either willing to screw up her health for money or that she’s learned nothing.

  16. Devon says:

    Weight Watchers isn’t all about weight loss, it’s about healthy eating and healthy living. Once you’ve lost the weight you wanted lose, you go into maintenance mode. You still follow the plan but it’s modified so instead of losing weight, you’re maintaining it.

    I think it’s smart from a public standpoint that she says she’s going on a break from WW while pregnant but she can still use their tools to gain weight in a healthy way.

  17. t says:

    I think you got it right yesterday, Kaiser. Weight Watchers is publicly standing by her for now by running the ads they shot before the pregnancy announcement, but have washed their hands of her privately.

    That way both sides get to avoid public embarrassment by declaring there’s a weight loss victory under her baggy flannel shirt.

    And so what if Jessica says she will be back on WW after birthing the pregnancy clause of her contract. That doesn’t mean WW is going to welcome her back as a spokesperson. Anybody can be on WW as a paying customer…Jessica Simpson included.

  18. Simple Red says:

    Yes looks refreshing and cute sans make up… Oh wow

  19. Anastasia says:

    18 years ago, when I was pregnant with my only child, the Army doctors decided I was gaining too much too quickly and put me on the diabetic exchange eating plan, which is what WW originally was called. I was not diabetic, not even gestational diabetes, and it was not a diet, but I ate healthier and the weight loss slowed to a manageable level.

    There’s no reason she can do WW in a healthy manner with points/exchanges appropriate for a growing fetus. Women do it all the time.

  20. Sonia says:

    Her legs are AMAZING! She is a beautiful woman.

  21. anon says:

    I believe she gets paid in installemnts & has not been paid full sum of the millions. IF not I still believe she earned every dine of her 3-4 million with the loss she achieved. Interesting anyother woman that has lost 50-60 lbs post baby would be considered successful but in Jessica’s casemany want more. Sadly she can never do enough. IF she did it wouldn’t be fun anymore. RIGHT?. WW says themselves long before Jessica that pregnant women are not part of it they don’t reccomend it nor do they deny the benifits of eating healthy. It’s a legal move & should be a legal move. Face it people if your looking for Daisy Duke( something that took 6 hours a day 6 days a week) Jessica your not getting her. Jessica said many moons ago Daisy was over. There was nothing about the Daisey diet or work out or 800 calories a day that was healthy but then we don’t care about Jessica’s health & well being right? I believe you will find she follows a great portion of WW but under her Doc orders. Lets give credit where it is do that 50-60 lbs weight loss in 7 months is an awesome achievement for anyone & Jessica is part of that. WW would be silly to fire her & there financials the last two Qtrs are some of there best ever. Jess can be part of that & is. not soley but defintaley part of it

    • t says:

      Since you brought up WW financials…

      Weight Watchers revenue had been dropping steadily until they hired Jennifer Hudson as a celebrity spokesperson and success story in the spring of 2010. Almost immediately, revenue began to grow, rising by about 33% in two years. As a result, the company’s stock, mired around the $25 range, began a long climb, peaking at $82 per share.

      Then came Jessica Simpson in the spring of 2012. The stock plummeted immediately, and the company’s revenue growth has halted this year.

      That’s quite a contrast – immediate and sustained improvement in the company’s performance with Jennifer Hudson; investor-crushing stall with Jessica Simpson.

      I would say Jessica hasn’t been around long enough to have any effect other than being a pr embarrassment, but you’re the one who said she is definitely responsible.

  22. Sweet Dee says:

    blah blah blah WW dramz.
    Who cares? Look how good she looks without makeup! Holy cow it’s the missing beautiful Simpson sister. Not even kidding this is the first time I’ve thought she was attractive.

  23. Sam x says:

    She looks really good!…Out of curiosity, does her husband to be have a job or do anything?…maybe WW should have put in a clause if she got pregnant they would pay her x amount of money, cut their losses and find someone else. x

    • Isa says:

      He doesn’t. Lots of people think he’s a gold digger and needs to get a job. But honestly I don’t think it’s a big deal. If I had enough money I wouldn’t mind if my husband didn’t work. Seems like a pretty good life, hang out with each other, raise babies and vacation.

  24. Amory says:

    She’s a very plain gal without all the make-up. I think she looks fine, but I would never call her beautiful. She also has a rough body shape. So squat.

  25. Fran says:

    I must have missed the official announcement. I thought it was all speculation!

  26. Jennifer12 says:

    She’s a cash cow for her family and now she’s a cash cow for her fiance. Doesn’t the guy want to work and support his family? LaineyGossip has great posts on their relationship and the WW thing. Can’t say it better than her.