Scarlett Johansson’s Moet & Chandon champagne ads

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Scarlett Johansson is Photoshopped to Barbie-levels of body proportion and sexual accessibility in the new ads for champagne maker Moet & Chandon. Scarlett has lost some weight recently. She was seen looking thin at a Moet & Chandon party last week and was overheard talking about her diet. This is after Scarlett said in February that she’s never dieted or gone to a gym in her life. She’s not this thin, though, and it just looks fake and overdone, especially in that shot of her reclining on the couch. Her legs look like toothpicks.

Scarlett is the first celebrity spokesperson for the champagne house. Moet’s president Frédéric Cumenal said in a speech at the party last week “Scarlett Johansson was the obvious choice as our ambassador because she, like Moet, has a magical story to tell and makes people dream. She is a true icon of celebration – refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off.”

I like Scarlett and think she’s sexy enough, but these ads featuring women with vacant come-hither stares have become passe. She looks like an object instead of a real person. Many people commenting on The Huffington Post are saying that her makeup is overdone and the airbrushing is too much. She’s still pretty although it all comes off as a bit plastic.

Thanks to The Daily Mail for the photos

 

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18 Responses to “Scarlett Johansson’s Moet & Chandon champagne ads”

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  1. Nony says:

    Is that really ScarJo and not some generic model? I honestly don’t see the same person in that face.

  2. luxemburg says:

    her limbs are ridiculously photoshopped in the first image. photoshop jobs like these wreak havoc on young girls’ healthy self-image, it is quite sad

  3. Kat says:

    her face looks particularly un-scarlett-like in that “all gold” photo. (gold dress, gold backdrop, etc)

    lay off the heavy handed photoshop, already!

  4. Sarah says:

    She looks ridiculous in those pics, not much as her real self. Why are ppl in charge think this is a nice pic to look at??? If she has a magical story to tell, why to then photoshop it away? I just don’t get it. With some rather advanced Photoshop knowledge at hand myself, it is one story to put away some dimples or unfortunate crinkles, but a total different one to reduce a woman to – like you stated so perfectly – Barbie-level. This is plain ridiculous…

  5. Alin Azmi says:

    over-photoshopped!! those pics are too perfect.

  6. jacqueline says:

    Scarlett Johansson needing airbrushing????????? It’s absurd.

  7. Mrs.Darcy says:

    The header pic is definitely the worst, she looks like a drag queen with that eye makeup. The one with the flowers is pretty and the exploding champagne one is cute/camp. Overall though I don’t think the campaign is at all interesting and they didn’t make the most of their subject at all.

  8. Alecto says:

    She looks like a caracachure.

  9. Kimberly says:

    Alecto I think you mean “caricature” .

    And anyway as far as being a spokesperson for Moet these pictures are almost useless as to getting the point across . What is their point ? Being pretentious looking and overdone ?They absolutely dropped the ball on cashing in on Scarlett’s beauty .

  10. neelyo says:

    “Scarlett Johansson was the obvious choice as our ambassador because she, like Moet, has a magical story to tell and makes people dream. She is a true icon of celebration – refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off.”

    Oh brother.

  11. Prissa says:

    Wow they actually made her look pretty instead of the play-doh face she ususally sports.

  12. Wonder Woman says:

    I have always thought she was flawless but she lost my attention when she:

    1. lost some weight
    2. in which she lost her boobage
    3. her hair looks soooooo greasy!

  13. Zoe (the other one) says:

    Her body looks fine to me, slightly slimmer than usual but not insane skinny.

    Her face however? It’s like they photoshopped someone else’s head onto her damn body – what is that? I don’t get it. She doesn’t even resemble herself in these photos.

    Very strange. One assumes Moet employed her because she is ScarJo and instantly recognisable. Seems odd to digitally alter the way she looks to such an extent that she no longer looks like herself.

  14. Nneikha says:

    that pic is so unreal…it’s too immaculate to be true…it’s been photoshopped alright!!gosh..

  15. barneslr says:

    Even with all that photoshopping, they can’t make her look good. How sad for her.

    Perhaps if she just laid off the lip fillers it would help. She is becoming Lisa Rinna-ish.

  16. Pam says:

    neelyo:

    Oh brother, indeed. (hehe)

  17. Spiritman says:

    Two things that are beautiful! Scarlett & Chandon;-)

  18. Kendra says:

    Okay, Scarlett, if you think Hollywood is wrong to be obsessed by looks, then why all these ads and why are you always posing in all the women beauty magazines that promote the wrong ideals for young girls and women in the first place? You CHOSE to be on covers (which most of the time display provocative headlines as well) and to BRING ATTENTION TO YOUR LOOKS. This is your own doing Scarlett. It sucks that to be taken seriously as an actress first you have to be SEEN as a sex symbol. An actress’ talent and worthiness should not be measured by her ability to fit into a certain type of suit (that brings attention to what? oh your looks of course!) or her ability to look like she’s forever 25 years old. It must be so sickening to be in this industry. Any person who spends so much time thinking about him/herself and his/her figure is just a waste of human life. Marcia Corss once said that she was literally being paid not to eat and that it was a living hell! How sad and shameful! Nobody should have to go through that. Also, I don’t understand why Hollywood women don’t come together and turn things around you know. Why don’t they MAKE the movies (how many directors are actually women?) and why do they accept demeaning roles instead of full-rounded ones? Sorry Scarlett, you’ve been accepting lots of bimbo roles (e.g. The Spirit, He’s Just Not That Into You, Vicky, Christina, Barcelona) and it’s your ability to look good that is mainly shown off there. Why do you chose to be the sexy seductress in almost all your movies? You have a say on what you do. If you want to be taken seriously, maybe consider taking up more credible roles and avoid associating with perverted directors (Yes, Woody Allen is one of them).Why are women accepting all these rules and molds? ANY woman who relies on her looks to build her self-esteem is in BIG trouble. Stand up for yourselves women and start thinking about OTHER PEOPLE in the world. Have you though about the women in Iran lately? Have you thought about the homeless? Have you been to Africa and seen the devastation there? Have you ever volunteered for a non profitable organization? Life is not a glamourous glass of champagne