While Prince Harry is nonsensically dreaming of reconciliation with his horrible family, the Duchess of Sussex is at least keeping her eye on the ball and bottom line. Meghan has been slowly rolling out As Ever’s holiday collection, which looks to be a big collection this year. There are “Christmas baskets” full of tea and jam, there are chocolate bars, there’s an Advent calendar and there’s a really pretty deck of cards. But that was only Chapter One! As Ever sent out a preview of Chapter 2 of their Holiday collection, and Meghan is FINALLY doing dishware!!! And linen!
A table set with care and a house full of people you love.
Chapter Two brings the season into every corner of the home: embroidered linen or handwoven rattan tabletop essentials and a Trellis porcelain tea set from The Entertaining Collection, our signature scents as room sprays and reed diffusers from The Apothecary Collection, and new additions to The Gift Basket Collection.
Mark your calendar:
The Holiday Collection: Chapter Two opens October 22nd.
Some of us have begged Meghan to do As Ever dishware in some capacity and I’m SO HAPPY we’re finally getting it. I know it’s going to be expensive, but hey, at least it’s lovely. I love blue-and-white china. It looks like she’s probably just offering a tea set – a teapot, with tea cups and saucers. Plus a new candle! And room sprays! The preview also included a Compartes chocolate “gift box.” Mmmm. Chocolate. Get money, Meghan!
PS… JAM STUFFY???
Photos courtesy of As Ever and As Ever’s Instagram.


























It looks like maybe a journal too?
I’m definitely getting that jam stuffy (okay two of them) for the doggies, and who knows what else, it will depend on price point.
As a lover of human items made into dog toys (I recently got my dog a stuffed pumpkin spice latte), that stuffy has my name all over it.
Crying over the stuffie I can’t purchase from Germany. The only thing I really want.
The teapot is pretty, and very British. I love that she expands her shop step by step. And hopefully country by country. Come on Meghan, we will hurry to buy whatever we can the moments your shop says “choose your country” and we see ours!
I am a big fan and continue to be amazed that she can shut out all the haters. Love her As Ever line and Martha S will not be around forever. There is room for a new, modern lifestyle queen!
Imagine if she ever did a quarterly magazine or something. And it’s interesting. Meghan having lived now in both the Uk and Cali puts her in an interesting position to sort of meld vibes. Cali-Cotswold chic, coin that Meghan lol.
@jais – loving the idea of a quarterly magazine!
I have 4 pooches and therefore need 4 dog toys!
I need that stuffy!
My dog needs that stuffy!
So, for those who’ve followed the As Ever journey of my 82 year old jam connoisseur father, who knows literally nothing of Meghan or Harry but will deliver absolutely devastating jam critiques if it’s not up to snuff and has given his stamp of approval to Meghan’s jams (raspberry and strawberry in particular), my dad also LOVES chocolate. The man is a chocolate fiend. I am considering getting the chocolate covered fruits for him. Fingers crossed but slightly nervous, as he is ridiculously picky! Also, sorry to report that he gave an “only ok” to the sage honey : ( But, he’s not really a honey guy and I’m going to try again with the orange blossom honey lol
Also, to whoever it was that gave me the apricot chicken recipe- thank you!!! He LOVED it!! So far, he’s loved the orange marmalade and apricot spread on baked cod and salmon (my mom has dementia so we do lots of fish recipes for her). Raspberry and strawberry are for breakfast toast. I am considering doing an As Ever honey and caper chicken dish and seeing what he thinks. Any recipes anyone wants to share would be most appreciated!
Just received my first shipment of As Ever jam & tea, ordered on International Day of the Girl (previously ordered 3, 6, then 15 bottles of wine). Raspberry spread is quite tasty. Haven’t tried the Strawberry or Orange. I like the Sage Honey – it’s quite different from my last jar (Pacific NW Fireweed), or the Clover honey I grew up with. Not knowing which poster gave you “apricot chicken recipe” I’ll have to look up a recipe online. Having despaired of ever seeing As Ever Apricot jam, I got a bottle of St. Dalfour that is pretty good.
I love that your father is so particular about his jam and other sweets. I’m that way about rice too.
He is SUCH a jam snob, it’s ridiculous! I have in home health carers who help me with my parents (I moved them in with me) and when she first started, she took them grocery shopping and she told me “oh, we were running out of jelly, so I got some [can’t remember, Smuckers maybe?]”. Hahaha, one bite and he was like “I don’t like this, is there a different jam?”. Smh at my father, he is very spoiled!
Okay, I’m here for hearing all the anecdotes of your dad’s jam journeys. Keep em coming. Was he able to try the apple butter or blackberry? I’m sad I didn’t get the apple butter.
I didn’t try the apple butter! My dad has dysphasia, so I am limited to flakey proteins (why we do a lot of salmon and cod). Apple butter is usually used with ham and pork chops, no? We do yogurt and fruit (with toast haha) for breakfast, maybe it would be good mixed in with that? My dad does not like blackberry, not particular to As Ever, it’s the only jam flavor he just doesn’t like.
The apple butter was 100% my favorite of the spreads! I am sorry I only bought one, because it appears to be sold out ☹️. I ordered the chocolate covered fruit and am having a hard time pacing myself – it is amazing and I don’t even believe that fruit and chocolate should ever mix, lol.
@ladye, about the Apple butter. It’s not just a preserve that you can use with meat. Growing up, we had our mother’s homemade apple butter on toast. So good!
*puts apple butter on grocery list after reading this *
LadyE – I LOVE your picky dad stories! Keep us up to date.
I will say that I love the marmalade and I’ve never liked marmalade before.
I’ve ordered the chocolate covered fruits from Compartes before (directly from them) after a friend brought some to a dinner party. I will say a little goes a long way and you have to really liked sweetened dried fruit. If I am honest, I might wait to order their bar chocolate instead – those are AMAZING. We ended up getting tired of the dried fruit version (I had ordered a large box) and even my teenage son stopped eating them.
I order every high end chocolate bar I see. I really really liked the first set. The set that’s for sale currently in the white wrappers doesn’t float my boat. I think it’s too heavy handed on the “tea components”.
As Ever is growing up!
Slowly, methodically, tastefully, the collection and all the aesthetics around it are sophisticated and aspirational while still being “affordable luxury” and in Meghan’s image.
It’s a really, really professional job, well done Meghan and As Ever team!
I really wish they’d ship outside the US…
Super cute. But I already have so many teapots and teacups. I do like the reed diffuser though.
Yes. I will be getting the tea set bc that’s my thing changing out tea sets seasonally.
She’s eleganting like she’s never eleganted before. Exquisite elegance truly. I love the stuffy, I’m a tea person, I’ve been known to or caught eating raspberry or mulberry jam at 2:00 in the morning…don’t @ me. This collection would make a lovely gift basket for my mother in law who treats me like her own daughter which helps with missing my own mom that passed away. And it’s great, very easy you don’t have to think very much because everything has been thought out for your gift basket.
My dogs are definitely getting those stuffies for the holidays!
Sitting here somewhere in central Europe, crying my eyes out.
The stuffy, the tea set… embroidered linen!
😿
Same, Namea. I’m in Canada and salivating over some of the collection, but it’s not to be….
I am going to get the tea set as BD gift to myself,
US friends – is anyone willing to buy the tea set and send it over to the UK??!!!!!!
That tea set is adorable. I’ll be getting myself that for Christmas, forget family and friends! LOL
The reed diffusers are calling my name! I will be getting those as soon as the site goes live on the 22nd.
I’m so happy for Meghan. This is the direction I imagined As Ever would go in and it’s so exciting for her. The food products are great but harder to export and I would imagine challenging to produce for many reasons. Supplementing her line with items like this is so smart. Now please international shipping in 2027 please!
This is very exciting for Meghan and AsEver.
Those linens are going to look great on my table. Can’t wait.
I have been begging for table napkins since Duchess M announced the launch of As Ever!!!! I can’t wait to order those for myself and more for gifts!!!!
Looking forward to this reed diffuser since I like to burn Indian incense in the summer.
It’s so wonderful to see As Ever is thriving more than ever. That Holiday collection is gorgeous!
Except a hex on everyone did not buy the apricot spread! It’s so goooood bring it backkk!!!! People just need to try it to understand!!!
I don’t even have a dog and I want the stuffy 🙂
Me too – that stuffy as my own adult fidget-toy!
I love As Ever and am drooling over this. The strawberry jam may be my #1 favorite food
Is that a dog cushion or mattress with the toy? Wonder if Meghan is going to do a series of doggie things, because she’s such a dog mom. Speaking of dogs, Mia hasn’t been featured lately, just Pula, especially in the UK. Hope nothing has happened to her.
After she took full control of As Ever, the product range and sophistication has improved a real deal. Netflix thought pancake and cookie mixes were good enough for Meghan. They were not. I love how she left those behind at Netflix warehouses.
Okay but I actually loved the cookie mix. They made delicious shortbread so easy to make. I wish they and the apricot jam would come back.
Agreed. The cookies were delish! I keep my fingers crossed that the shortbread mix comes back someday.
gosh i need to pay more attention, i just noticed in the pic of her in her kitchen the tea cups and saucer were on the top shelf in plain sight all along. i love tea pots i was eyeing up another one over the weekend but i had to refrain but if she ever ships to the UK i’ll be grabbing one for myself
Another e-mail just dropped, with a picture of a completely set table. The woven chargers will definitely be available – excited to sett what else will be (or will there be a Chapter Three)…
Folks, did you spot the dead gorgeous As Ever wine cooler in the email?
So classy!
I need to try the chocolate!
Her stuff is absolutely beautiful. And I hope it sells out . I am routing for Meghan and her brand to continue being a huge success.
Some really nice pieces in this collection. Want the diffuser and table linens. More chocolate of course for gifting.