King Charles’s Highgrove estate is promoting their discounted rosé this week

In March/April 2024, the Duchess of Sussex soft-launched her business, which was then called American Rivera Orchard. She didn’t have anything on sale and nothing was really launched – all she did was send homemade jam and gift baskets to her friends and associates. Those jam-baskets became global news and of course the British press had wall-to-wall jam-basket coverage. What was also funny about that moment was the left-behinds followed every jam-basket religiously. Buckingham Palace’s gift shop swiftly began promoting THEIR jam, as did King Charles’s Highgrove estate (which has its own branded jam). Royal sources then briefed the Daily Mail that THEIR jam was selling out, take that, Meghan! The saddest footnote was when Princess Kate got sent out to mention her plum jam recipe at a public event several months ago. Sigh.

Well, last week, Meghan confirmed that she will release a line of As Ever-branded rosé. Her wine comes out on July 1st, next week. Suddenly, wouldn’t you know, the people running King Charles’s Highgrove social media made sure that everyone knows that the Highgrove Sparkling English Rosé is 15% off and available!

The Daily Mail is even running spon-con about Highgrove wines too, and they’re recommending the Highgrove Rosé for Wimbledon. The same Wimbledon which starts on June 30, the day before Princess Diana’s birthday! HOW DARE THEY! Don’t they know that no one can do any business on that day?! Honestly though, I sort of enjoy how this is a thing now – whenever Meghan announces or sells a product, all of the royal gift shops rush out to remind everyone that THEY SELL THOSE THINGS TOO! Meghan’s not even selling As Ever products in the UK, so British jam-and-wine fans really might have to buy some of this royal stuff. I wonder if the Times plans to do another blind taste test, this time between Meghan’s wine and Highgrove wine?

Photos courtesy of Avalon Red, Cover Images, Netflix, As Ever’s IG.

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80 Responses to “King Charles’s Highgrove estate is promoting their discounted rosé this week”

  1. Inge says:

    They are getting more pathetic with their onesided competitions by the day.

    Meanwhile M’s peaceful under a tree. Good.

    • B says:

      Ironically I don’t think Highgrove and Chuck are trying to compete. They are true colonizers who want to ride Meghan’s back to financial success. Chuck has his pet press denigrating his daughter in law because she dared to be more successful and free. He has them rewriting history so he can pretend Meghan was to radical and unsuitable for royal life. He does all this while simultaneously instructing his staff to copy her every business move and utterance. If Chuck finds any success at Netflix or with his wine his team will claim its because Chuck has learned to innovate and has grown in his role as monarch.

      Colonizer through and through.

      • Nerd says:

        That’s exactly how I see this. This isn’t about competition with her but about them being who they really are as an institution that has pillaged and taken from black and brown countries all over the world. The vast majority of the world has been colonized or enslaved because of them and their racist view that they are better than everyone else, especially people of color. Their whole existence is because of them riding on the backs of others, especially the backs of POC. They are okay if a person of color helps to line their dusty and moldy pockets but they aren’t deserving of being seen as equals. Even those POC who are related to them by blood and marriage, like Meghan, Archie and Lilibet Diana.

      • Lilly (with the double-L) says:

        I agree. Colonizer tactics and hoping to profit from hate. The Orange one showed them the current way to do it, even though England is the original corporate headquarters for the colonizer handbook. But, I can’t feel sorry for anyone hate buying his w(h)ine.

      • Megan says:

        Charles is also the pettiest king since Richard II.

    • Hypocrisy says:

      It is so transparent and petty aren’t they embarrassed and ashamed of themselves because I am definitely embarrassed for them and would be ashamed of myself if I behaved like they are. I want to scream at them to grow the hell up already… what a joke they have turned the monarchy into.

    • DK says:

      OK, here’s a fun thought experiment: I am going to choose to interpret this as Charles actually *defending* Meghan/giving an FU to the British media, here’s how & why:

      HOW
      – The British media made a big to-do about how M can’t sell her wines on Diana’s birthday?
      Charles discounts his wines and pushes them specifically for that date, too – the media will surely not slam Charles but celebrate him for this, so their hypocrisy is visible to all! (LOL)

      -The British media made a big to-do about how tacky it is for M to sell jam? Charles comes out swinging, reminding the media that he too sells jam, ending that particular line of criticism (for that particular jam at that particular battle point in time, obviously the British media won’t be so easily defeated for all time).

      -and so on – every time they blatantly copy M. within days of her making a move, I am going to choose to see it as them *defending* her and showing up the media’s hypocrisy.

      WHY?

      Just because it’s so much more fun to think these petty acts of jealousy actually have the *opposite* effect from what the Left Behinds probably intend.

      But try it! It’s actually very fun – and lowers my blood-boiling-with-rage temperature! – to re-imagine their motivations. And certainly the results (glaring hypocrisy and double standards on display for all to see) are the same!

      • Nerd says:

        I’m sorry but this woman, her husband and children have all been targets of extremists and hateful people because of this entire family, so unless your defense of me and my family is as loud as the abuse you contribute to, shut the f up regardless of how loud or quietly you want to “defend” me because it’s just performative “defense”.

      • DK says:

        @Nerd, I mean yes, obviously this isn’t a real “defense” at all.

        And literally everything they do is performative, for sure.

        I just enjoy thinking that while they continue to be petty, they actually prove explicitly how BS their and the British media’s anti-H&M is.

  2. sunnyside up says:

    Don’t they realise that Meghan doesn’t sell her produce in Britain. Her father-in-law has nothing to worry about.

  3. Maxine Branch says:

    Speaks to their desperation to one up the Sussexes, especially Meghan. Big difference, Meghan has a legion of fans who are counting the days until this wine is available. No discount needed.

    • Blogger says:

      Precisely. Meghan’s target market is not the same as Highgrove’s. There’s room for both but only one sells out 🤭

  4. SussexWatcher says:

    Sooooo desperate and pathetic. I seriously don’t have enough laughter in me this morning to give this news the response it deserves. This is hilarious. But not surprising. HRH Duchess Meghan is the gold standard that they’re all chasing.

  5. Lissen says:

    Dear me! I just skimmed over the Highgrove Gardens X post and for some Freudian reason read HGROSE15 as HORSE15. Weird. lol

  6. Tessa says:

    Charles could not have cared less about Diana never mind her birthday. He treated her with contempt before she died

  7. Lili says:

    Boy! they still don’t know how to market. why would I buy 6 bottles of expensive wine just for a 15% discount. I already give you money against my will. why would i do it willingly. Having said that i would buy 6 bottles of As ever apricot Rose Napa valley wine there being so many qaulifiers, Location, reputation etc

    • StarWonderful says:

      “Apricot Napa Valley Rose”? I don’t believe there’s such a thing as “apricot rose”? I suspect her wine will be made from a specific varietal grape or blend to qualify as a wine/rose.

  8. Becks1 says:

    i’m dying over here. The desperation!!!!

  9. Laura D says:

    “so British jam-and-wine fans really might have to buy some of this royal stuff.”

    Not often I disagree with Kaiser but, I can assure you that hell will freeze over before this Brit will buy royal wine and jam! It might taste better than Meghan’s (which I highly doubt) but, I refuse to line their already full pockets with my hard earned cash. If/when Meghan starts international shipping then this Brit will get out her credit card and buy anything which has the “As Ever” logo. Until then I’ll keep buying my jams and wines from Tesco’s! 😆

  10. MSJ says:

    The colonizers are at it again. I guess they wish America was still a British colony so the King can get his cut of whatever is produced in the US 😏 🤷🏽‍♀️

  11. ThatGirlThere says:

    If it’s not Kate copying her it’s the King. Meghan really does set the standard doesn’t she?

    But Meghan is the desperate one huh?

  12. Dee(2) says:

    This is so pathetic and what annoys me most about the BRF, the BM and their online minions. They always do this. Meghan announces something, Harry announces something, they spend a week telling us why it’s the worst thing ever, so tacky, so horrible. Then they do the exact same thing, or remind you that, hey that thing that they’re doing we do too already. Just absolutely no imagination coupled with complete hypocrisy.

    • Inge says:

      Yep see the baby mama dance in BP

    • MSJ says:

      @DEE(2)

      It’s what colonialism looks like. They are very well versed in it.
      Think of the billions of people they (the Royals/the British Empire) have stolen from and then diminished their self worth by saying they should be thankful for English language, English education, English culture. They’ve plundered, wiped out tribes and civilizations and drawn territorial lines to create countries in Africa that suited their economic interests and strategic control. Their museums are filled with the artifacts plundered and people from those conquered civilizations have to visit those museums to see the artifacts of their own ancestors. They still insist on being Head of the Commonwealth but refuse to say sorry for slavery or consider any repatriation for plundering the lands and people of the Commonwealth. 😠
      Look closely and you’ll see that’s what they have been doing to Meghan – colonization. They are still making money off her pain and everything she does they copy to elevate themselves and denigrate her.

  13. Monika says:

    I thought Meghan was irrelevant and the RF do not think about her anymore. Actions speak louder than words.

  14. Tina says:

    Honestly this is super pathetic. A 1000 year old institution that receives so much money and is supposed to be Britain’s top family and this is where they are at. A one sided war with a woman who has ignored them for years now. They will never get over Meghan lol. So glad she’s out of that musty island. Going to assume the BP dancing video will be covered separately because my goodness what a one-two punch of absolute loserville vibes from that family.

    • SussexWatcher says:

      This ^^ a literal king and king in waiting being so fcuking insecure. It’s astonishing on some level. They just can’t get her out of their minds and show their jealous, obsessed asses at every turn.

      I haven’t seen the dancing video you and another poster above mentioned. I hope Kaiser covers it. At least we can be guaranteed to be entertained by those Leftovers.

    • MSJ says:

      They (the 1000 year old establishment) expected her (an accomplished biracial American woman) to stay quiet and accept the abuse and denigration while they took credit for her image, all her ideas, and all the work she did for them while the lazy ones dress up and gallivant and be elevated by the propaganda media above her, her husband and her children.

      Thankfully Meghan knew her worth and pushed back. Her resilience is an inspiration to many of us. I enjoy seeing her soar in her Entrepreneurial Era despite their continued attempts to sabotage. She is focused on her purpose and her joy is palpable. I am so proud of her.

    • Hypocrisy says:

      Wait a minute, they seriously posted or did a dance video?

  15. Kittenmom says:

    😹😹😹😹😹😹😹

    So how long did it take for chucky’s rose to sell out?

    i don’t even drink alcohol but you bet your bippy I will be refreshing the as ever page on July 1 and racing to grab a couple of bottles to give as gifts.

  16. Anything Megan does they will fail at hard. My god she truly does live 24/7 in there rotting heads.

  17. Eurydice says:

    All this time they’ve been saying Meghan was using her connection to the RF to market herself, when actually it’s the other way around. If the RF wasn’t connected to Meghan, nobody would pay any attention to them.

    • SussexWatcher says:

      💯

    • MSJ says:

      @Eurydice

      Exactly….the royals’ Windsor brand is so devalued they rely heavily on their connection to the Sussexes for global relevance. In the UK, they now need international celebrities to elevate their events in order to get the attention of even their ardent supporters. The amount of coverage they need with the Beckhams this year alone was enormous. It was so much that they had to relent and give him the knighthood he craved for years. 🙃

      QEII practically took the majesty of the institution to the grave with her when she died. It’s now equivalent to a dictator Trump International entity, graceless and the palaces can equate to his residences like Mar-a-lago, gaudy. 🤷‍♀️

      • Eurydice says:

        They really are small and petty people, aren’t they? And it’s interesting how the tabloids are emphasizing the RF’s smallness and pettiness in the guise of defending them – like they’re trying to bring them down, while pretending to raise them up. I don’t recall this kind of disrespect with Elizabeth.

      • MSJ says:

        They are a bunch of dysfunctional idiots that are not better than us. Meghan clocked it and said peace out ✌️, I’m getting the hell away from the shit show. Our biracial American 🇺🇸 went back to her beautiful homeland to live a community that embraces and supports her and her family.

  18. Tessa says:

    Is Kate going to talk about her homemade wines.

  19. Giddy says:

    But but but I thought that the royals felt it was gauche to market anything? Or was it that nothing should be marketed that might out-sell the king? Oh no! What if it’s actually a better product? Sorry Charlie.

  20. Amy Bee says:

    Didn’t Jennie Bond tell us yesterday that Royal Family doesn’t pay attention to Meghan because she’s irrelevant?

    • MSJ says:

      @Amy Bee

      😂 good catch…they can’t contain their themselves. They’re evidently stalking her every move just like the propaganda media and trying to sabotage everything she does. The journalists all demonstrate a personal affront in their coverage of whatever Meghan does. They are akin to stalkers. Each of her IG posts is dissected and reported on with bilious drivel.

    • Giddy says:

      Correct! She’s a nobody, please pay no attention. Then they all rush to a favored journalist to describe exactly how much they don’t notice her.

  21. jais says:

    But do they have flower sprinkles yet? This is just funny. They’re such desperadoes.

    • Maybe not flower sprinkles but they will come up with some sort of sprinkles that they will call flakes lol.

    • Becks1 says:

      You guys….can we not joke about the flower sprinkles. I am in the midst of a flower sprinkle crisis.

      You see, I bought them the first go around, but never used them bc I was waiting for spring/summer to make the shortbread cookies. Okay, fine. So I didnt buy them last week bc I didnt need them.

      I CANNOT FIND THEM ANYWHERE. my husband cleaned out all the kitchen cabinets a few weeks ago and I’m pretty sure he threw them out but is scared to admit it, lol. But I have looked EVERYWHERE for them. I’m getting ready just to tear my whole kitchen apart. I’m so mad I didnt order more.

      • jais says:

        oh nooo. Maybe they’ll turn up. Your poor husband must be like oh no, not Meghan’s sprinkles.

      • Teagirl says:

        Were you burgled recently? Have you looked on eBay to see if your tin is there?
        LOL.

  22. Noor says:

    The Meghan effect is alive in the Palace too

  23. Lauren says:

    I wish someone in the British media and government would point out how problematic it is that the supposedly personally owned Duchy is making money off commercial enterprises based entirely on their connection to the royal family

    • MSJ says:

      @Lauren
      The media did point it out but I guess not enough British people find it disturbing 😳 enough to stop them doing that. 🤷‍♀️

      From their perspective and continued ranting and raving, the only royals who should not enter into commercial ventures are the Sussexes because Meghan is a biracial American woman. 😠

  24. Lady Digby says:

    I am going to sound as bad as Will here anticipating KC joining the choir invisible but here goes, who will Charles leave High grove to? I know Chuck is going to disinherit Harry and the two grandchildren but I would love him to make amends and leave him High grove!! Can you imagine the rage of Will if he leaves Harry anything let alone Highgrove??

    • MSJ says:

      Highgrove is owned by the Duchy of Cornwall. The King and/or King’s Trust leases it from the Duchy of Cornwall. The Prince of Wales inherits the Duchy of Cornwall. Therefore when Charles dies it will pass from William to George. When Charles dies William will inherit the Duchy of Lancaster and the private properties currently owned by the King – Sandringham, Balmoral, Clarence House – to be exempt from paying inheritance tax. If the properties pass on to anyone other than the new King, I believe the person will have to pay inheritance tax.

      • Lady Digby says:

        @MSJ thanks for that clarification. What about the property in Transylvania? Does he actually ” own” any property in his own right?

      • windyriver says:

        @Lady Digby – Sandringham and Balmoral are the private property of the monarch. Windsor, BP, etc. are part of the Crown Estate. I think Charles may own the property in Transylvania but not sure.

      • MSJ says:

        I think the ones he bought for Camilla are his personal purchases. Not sure if he still owns property in Transylvania. He may own personal properties under a private trust which may be passed on to beneficiaries he designated, possibly Camilla and her children, and/or his charities. Considering how he evicted the Sussexes from Frogmore Cottage, I don’t think he will pass on anything to Harry. Thankfully Harry is financially independent.

      • Blubb says:

        I’ll have the feeling he could leave one or two to Camilla(Birkhall? Sandringham?) out of spite to William. With a plan how to pay the taxes.

      • Mayp says:

        Theoretically, Highgrove could be owned by Charles now. About a decade ago they were rumblings that Charles had either purchased Highgrove from the Duchy or wanted to.

        This was how the Queen obtained Anne’s estate. It is my understanding it was purchased by the Crown Estates (or Duchy of Lancaster?) and then the Queen purchased it from that entity to give, personally, to Anne as a wedding gift.

        Honestly, we probably won’t know who now owns Highgrove until after Charles dies. Then, when it is given to Camilla’s son we will know for sure that Charles held it personally!

        Unless, of course, William evicts him before Charles dies, then we will know that it is held by the Duchy!

    • sunnyside up says:

      The King will leave everything to William because that way the RF will pay no inheritance tax. William will financially support those he chooses to, and when he dies everything will go to George.

  25. Over it says:

    Sure Jenny bond, Meghan is irrelevant to the royals, they definitely don’t think of her or remember she exist. Except all evidence points to the complete opposite , Meghan really is that bad B they all wish they still had .

  26. QuiteContrary says:

    I’d rather chug vinegar than buy a Highgrove wine …

    I’ll try to buy some of Meghan’s rosé, because a) Meghan and b) California. Herbert Hall Winery may be “renowned,” but it’s still in England. Is there even enough sunshine to produce a good grape in Kent? Also, won’t someone think of the metadata??

    The left-behinds are pathetic, trying to grab some of Meghan’s shine. They can’t diminish her, so they try to capitalize on her success.

  27. Robert Wright says:

    So, the King doesn’t stomp his own grapes for wine, and gasp, it’s “crafted” by a company that sells its own brand of wine? Oh the horror of it all….

  28. maja says:

    Dusty monarchical lifestyle versus the silver laughter of the enchantress of the lake 💓

  29. convict says:

    I can’t get over how petty this all is. The criticism of Meghan over anything is childish in the extreme. It speaks more about the BRF and their fawning media than it does her. H&M are living on another continent. The BRF needs to get over it. I reckon Will spends a lot of his excessive free time checking online to see what H&M are up to.

  30. Normades says:

    There are like zero vineyards in England it’s too cold

    • Robert Wright says:

      True, unless you count the almost 400 or more around the country. Ironically it’s reported that Sussex is the wine capital of the UK….

      • ParkRunMum says:

        I recall having a wine from England that was lovely and I was genuinely shocked that the climate could produce one, not because it’s too cold (England is actually incredibly mild, I always find myself waiting for the real freeze to hit, and it never does) but because the sun — while glorious when we have it, like now — is not consistent beyond a few months of the year. You’ll have a day with two hours’ brilliant sun, then clouds for four, then rain, then half an hour of almost-sun, then deeply looming overcast, then breezy, like, four seasons in a day. It’s enough to make your head spin. I really feel like the weather here does a number on people. Compared to the US — where I’m from — or the Continent — where I’ve spent a few months every year or three for a three decades — it’s just maddeningly unpredictable. People talk about the weather here not because they’re stumped for other subjects of conversation, but because it’s genuinely stupefying how inconsistent it is. Like, if you picture the presiding deity of England, it’s a toddler, cackling, spinning a weather wheel, going wheeeeeeee

    • Deering24 says:

      With climate change, the weather over there has warmed up considerably, so vineyards are thriving.

  31. MikeB says:

    Please note that the discount only applies if you buy 6 bottles or more. Six bottles would cost you 180 pounds, and according to the Highgrove website is so;d out.

  32. tamsin says:

    I’ve heard that vineyards and wine making is thriving in parts of England. Doing well with certain types of grapes for white wines?

  33. Deering24 says:

    Oh, this is _hilarious_. 😈😈🤣🤣

  34. Deering24 says:

    And this downlow colonizing continues to prove why the movie Sinners is so great. 😡😡😎😎

  35. Grace Yancy says:

    😂🤣😅🤣😂🤣😅🤣😂🤣😅🤣😂🤣😅🤣😂🤣😅🤣😂😂🤣🤣😅🤣😂😂🤣🤣😅🤣😂😂🤣🤣😅🤣😂😂🤣🤣🤣😅🤣😂😂😂😂🤣🤣😅😅🤣😂😂😂🤣🤣😅🤣🤣😂😂🤣🤣😅😅🤣🤣😂😂😂🤣🤣😅🤣🤣😂😂YOU GET THE IDEAL!

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