File this one under “DUH!” Forbes Magazine has just released its list of the 10 most overexposed celebrities, and not surprisingly, Paris Hilton sits atop that list. Once the tabloid “it” girl, Paris is now regarded as little more than filler when it’s a slow gossip day. She can be counted on for doing or saying something stupid, but other than that, nobody really cares about her anymore. Britney Spears and Lindsay Lohan are close behind on the list.
According to studies by Encino, Calif.-based E-Poll Market Research, which provides appeal rankings for more than 3,000 celebrities, 70% of the U.S. population would use the term “overexposed” to describe Paris Hilton, up slightly from a year earlier. To put that in perspective, most celebrities average between 3% and 7% on the E-Poll index during the peak of their careers.
Consider pop tart Britney Spears, whose every move from club-hopping to head-shaving has grabbed gobs of tabloid ink. But rather than earn her adoration, the recent media onslaught has resulted in eye rolls. And worse.
According to studies by Encino, Calif.-based E-Poll Market Research, which provides appeal rankings for more than 3,000 celebrities, 72% of the U.S. population would use the term “overexposed” to describe Spears in 2007, as compared to only 54% five years earlier. Worse: During that same period, her “talented” score, the presumed basis for her celebrity, fell from 35% to 25% on the E-Poll index.
Here’s the top 10:
1) Paris Hilton
2) Britney Spears
3) Lindsay Lohan
4) Pamela Anderson/Nicole Richie (tie)
6) Mary Kate Olsen
7) Kim Kardashian
8) Tom Cruise/Heidi Montag/Donald Trump (tie)
9) Michael Jackson
10) Spencer Pratt
I’d say this list is pretty accurate- although I would not have included Michael Jackson, and Kim Kardashian should be higher up on the list. I am so sick of her “over the shoulder, show off my butt” pose on every red carpet in L.A. Michael Jackson is beyond overexposed- he’s a has-been. At one time, his scary face was on every tabloid on the world on a daily basis; now, poor Mike probably has to pay someone to take his freaky picture. And while I do concede that Heidi Montag and Spencer Pratt are overexposed (do I really need to provide a link to those Easter photos? Nauseating!), I refuse to believe that they are actual celebrities. Which brings up a new question not covered by Forbes: at what point does a person make the transition from reality show curiosity to bonafide celeb? Maybe that should be the topic of their next poll.
Paris Hilton is shown out on 3/15/08, thanks to Splash News.