Jennifer Lawrence’s latest Dior ad campaign: improving or still awkward?

Jennifer Lawrence

These are the latest Jennifer Lawrence ads for the Dior line of luxury handbags. I like them a lot even if they have Photoshopped her face, but that’s almost unavoidable. Beyond the retouching, JLaw seems more at ease with her role as a spokesmodel. Her first Dior campaign was unnatural and plastic. She was more natural in the second set and then hit it out of the ballpark in last fall’s tailored businesswear ads. This set seems more graceful even if technology has had its way with this starlet. JLaw goes “topless” (but not really) for one of the shots at the bottom of this post.

You may have noticed that Jennifer has been almost absent during this awards season. She has shown up for the “important” gigs but for the most part has been laying low. Variety noted a few weeks ago that JLaw qualifies (along with Michael Fassbender) in the “Almost Invisible” category for this year’s Oscar campaigning circuit. I’ve already said that she does not want to win a second consecutive Oscar, and I think she’s safe. Lupita Nyong’o will likely take this year’s Best Supporting category, and JLaw can hide from the internet for awhile until she has to promote her next movie. Smart move.

She can’t stay completely invisible. Jennifer will be presenting at the Oscars. She will follow the tradition where the previous year’s Best Actress winner presents for the current year’s Best Actor category. This means she’ll be speaking individually to each nominee. It could be a disaster, but maybe not. Word on the street is that Dior shall soon release a video of JLaw selecting her vintage Dior Oscar dress. I have a feeling she’s not really “selecting” anything. Dior is telling her what to wear, which is fine. I love this girl, but she cannot style herself at all.

Jennifer seems much more comfy in these ads than she has in the previous ad cycles, which is good considering she signed on for three more years of them. Here’s a Dior video where JLaw talks about last year’s Oscar dress. She tones down her usual “nitro” vibe but does admit, “they need to make it more accessible for stairs in my opinion.” Dior must love JLaw’s “everyday” vibe if they’re letting her say this stuff.

Jennifer Lawrence

Jennifer Lawrence

Photos courtesy of Dior

 

You can follow any responses to this entry through the RSS 2.0 feed.

52 Responses to “Jennifer Lawrence’s latest Dior ad campaign: improving or still awkward?”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. AJ says:

    She looks nothing like herself in these photos. She looks like a cross between Shailene Woodley and Allison Williams. They’re great pictures but I wouldn’t recognize her.

  2. Cecilia says:

    You know…she is no great beauty but she is very interesting to look at. She looks better in motion than in stills.

  3. lisa2 says:

    She has a cute personality; she is just not right for Dior. She doesn’t have that maturity or thing that makes me think classy and elegant. I just don’t see it. And her face looks so vacant. I think she just doesn’t know how to really pose and express those emotions in pictures. I think when you get actresses that had some model background it makes a difference.

    It still doesn’t work for me. But she must be doing OK because they renewed her contract. I think it is more because she is popular and they are trying to play to her demographic.

  4. Jen says:

    If you want a skinny model to do your ads, just hire one. Don’t photo shop and airbrush someone else down to the weight you want. She looks like a child holding her mom’s purse in that blue suit–her shoulders are not that narrow.

  5. GoodNamesAllTaken says:

    I have always thought her beauty was overrated, but I actually find her quite beautiful in the interview or ad as well as these still shots. Still don’t think she’s right for Dior, but she looks heavenly.

  6. Musi says:

    I think Jen looks good. True she isn’t any great beauty but she’s isn’t ugly either. She’s cute with a great ‘she’s just like me’ personality à la tumblr teens. I will be shocked if her constant wearing of Dior skyrocketed their sales in any way because she’s just not raf simons Dior in any way. Maybe Galliano but not raf. Aside that facially she looks good better than the previous ones. Oh I dream of a Calvin Klein Jen. That was a bombshell.

    Why over photoshop her to look size 0 :/

  7. Kiddo says:

    The stills are gorgeous, but I feel no desire for the bags.

  8. stellalovejoydiver says:

    her lips look kinda weird in the first pic, but she looks really pretty

  9. Evi says:

    It’s not her that is the issue but the styling. It’s as though Dior has gone really downmarket. If you didn’t know these images were for Dior you’d think they were advertising Target. That coat and bag are hideous.

  10. GMarchetti says:

    Is it me or in the first pic she looks a little anorexic or sick?

    I guess Dior got what they want, photoshop JLaw to the point she looks sick and starving so she can “fit” in their twisted idea of what women really should look like.

  11. Mayamae says:

    I always appreciate a brand choosing a star who doesn’t fit the stereotypical sex bunny with long flowing curls. I’m not anti long hair, it just gets tired after awhile.

    If she’s really avoiding campaigning to ensure she loses the Oscar, I think she’s pretty clever. The backlash if she “steals” it from Lupita isn’t worth it. I remember the music awards season when Johnny Cash had just died and everyone wanted him to win for Hurt. Justin Timberlake won and you could see by the look on his face that it was not a good thing. He grimaced terribly, looking all around like he thought someone was going to jump him.

  12. smee says:

    She looks young and fresh in these photographs.

  13. Nessa says:

    Definitely an improvement. Still not great, though. She is one of those people that looks absolutely, insanely stunning in photos or she looks awkward. These pics are slightly less awkward, but still not great. I agree that she looks better in motion. And she isn’t the most beautiful girl, but her personality makes her so much more appealing. She is adorable.

  14. E says:

    I don’t think she’s topless, it’s just the handbag obscuring most of her dress top.

  15. Alina says:

    the first picture looks ridiculous. Body and head don´t match. They slimmed her body (especially shoulders) down and now she looks like a bobblehead :-(
    Why hire a cute girlie and then change her in something she isn´t? They always make her look like a little girl playing dressed up.

    The second black-white pic is the best, she looks elegant and pretty! It´s the only one where she doesn´t look dead faced and boring.

  16. Talie says:

    She actually looks more striking with longer hair, which is unusual since short hair usually accentuates your cheekbones, but in her case… the longer hair gives her something extra.

    And I wouldn’t be so sure about her not winning. That BAFTA win didn’t mean nothing.

    • don't kill me i'm french says:

      she won every award(SAG,Bafta,GG,Critic Choice Award…), she ‘ll win the Oscar. As i thought she didn’t deserve to win last year (and even to be nod) as she’s better this year in the same character (even if she’s again too young for her character)

  17. Moneypenny says:

    I really like JL, but am not a fan of these at all. She’s pretty in a very normal way–I like my models to be stunning or weird looking. Oh well, at least she has real acting talent.

  18. Mark says:

    Wacky bringing up the stair fall again, she’s probably do it at the Oscars and the blogs will go nuts for the wacky normal everyday millionaire oscar winner.

  19. don't kill me i'm french says:

    the Variety list is a total fail
    Dicaprio campaigns actively :he was at every party,every award show ,made many many interviews during and after the promotion and did/does many Q&A contrary to Christian Bale who did a week-end of promotions then dropped every award show in january before to go to Bafta/Oscar lucheon (his fans on IMDB even thought he would be absent at Oscars)
    Meryl Streep campaigned with Julia Roberts :they were all time together

  20. Kaya says:

    Jennifer Lawrence and Dior have always been an awkward fit – in these pictorials or on the red carpet. She’s just not what they want to sell.

  21. Marybel says:

    I <3 everything about this chick. Real is better than zombie, glossed over "high fashion".

  22. Lipsy says:

    I think she looks so pretty in these photos, and I usually think she looks just alright. I can’t stop staring at that face!

  23. Mango says:

    I’m sorry but these ads are really unfortunate. She looks greasy and washed-out.

  24. Monika says:

    They narrowed down her arms so much in that first picture that I find it very odd looking.

  25. hmmm says:

    I see she’s mastered the vacant eyed, open mouth look beloved by mags. She could be any model with no personality in these pix. Feh.

  26. Lucy2 says:

    She does look like Shailene here.
    I don’t think she’s been actively avoiding the award show circuit, I think she’s been finishing the Hunger Games movies and doing reshoots for XMen.

  27. jferber says:

    They changed her nose completely. They photshopped her a new nose. Not a fan of these pics or her, really.

  28. A Fan says:

    She’s young, she’s nice-looking, she’s recognizable, she’s got the best lighting/make-up/photographers…but she’s never going to be photogenic.

    [that's as good as it's gonna get]

  29. LAK says:

    I know DIOR is promoting to a younger demographic with JLaw, but I just don’t feel that she has the grace or elegance that is required of such a label. Next to Chalize and Marion, she simply doesn’t stack up, and i’m not talking looks.

    Calvin Klein is more her speed.

  30. Jessica says:

    If I didn’t know it was supposed to be Jennifer Lawrence in these photos I would have sworn it was Shailene Woodley.

  31. Abbott says:

    I like Jennifer and I like Dior, but I’ve found them to be such a strange partnership. Dior and/or her stylist (is she still with Zoe?) have not been doing her any favors lately. I totally love whoever suggest the JLaw/Klein pairing. Her 2011 Oscar look was crazy amazing.

  32. Megan says:

    Like her personality and acting is quite good, but she really just isn’t beautiful. Cute yes, but if she wasn’t “JLaw” no way in hell any designer would look at her and want that face to be the face of their campaign. Very average looks. Simple, girl next door pretty.

  33. Cotton Candy says:

    In these pictures I see only her perfect bone structure, nothing more.

  34. Caroline says:

    Very androgynous looking >.<
    Not suitable for the Dior image AT ALL.

  35. FirstTimer says:

    I totally love her short hair but I’ve always thought she’s gonna fit more in an Armani ad that Dior.

  36. kimbers says:

    I feel like that pinky should be closer to her mouth while she says…”…one million dollars…”

  37. theoscandal says:

    In these photos she looks like MK from American Idol this year.