Ivanka Trump is making it easier for the Deplorables to buy her jewelry

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While hundreds of department stores have dumped Ivanka Trump’s brand, her sh-t is still selling. Her perfume (Complicit!) is selling like crazy, and online sales of Ivanka’s clothing line have skyrocketed. What does it all mean? It means the Deplorables – the Americans who love everything about the Trump Family – are trying to “send a message” with their wallets. The Deplorables believe that Poor Ivanka has been unfairly maligned by the media and the ethics experts and the Constitution. They feel sorry for their Martyred Favorite Daughter so they’re making a point to buy her sh-t. The thing is that many Trump supporters can’t afford to buy an Ivanka-branded $10,000 bracelet just to prove a point. So Ivanka is making it easier for the Deplorables to buy her sh-t.

It’s been a busy couple months for Ivanka Trump’s fashion and accessories brand—and now, it appears the company has decided to undergo some big changes as a result. First reported by Vanity Fair last Friday, the Ivanka Trump brand is officially getting rid of its fine jewelry line, and replacing it with a more affordable line of fashion jewelry in an effort to better appeal to its customer base.

“As part of our company’s commitment to offering solution-oriented products at accessible price points, we have decided to discontinue the Ivanka Trump Fine Jewelry collection,” president Abigail Klem told Racked in a statement. “We will be focusing our efforts on existing and new categories that are most relevant to our loyal customers—including fashion jewelry, which successfully launched last fall with price points that are aligned with the rest of our collection.”

As both Vanity Fair’s Emily Jane Fox and Racked’s Eliza Brooke point out, the decision appears to be a part of the Trump family’s greater attempts to better relate to working class Americans by playing down their wealth. The New York Times reports that the Ivanka Trump fashion jewelry line is “aimed at a mass-market audience,” with many items priced at under $100—considerably less than her fine jewelry line, where multiple items cost well over $10,000.

[From Elle]

If Ivanka was just some normal C-list celebrity, I wouldn’t care. Like, if this was Lauren Conrad, I would actually think it was a smart move, except that LC already does an inexpensive mass-market line at Kohl’s and it sells really well (I bought my mom some cute LC earrings for Christmas). That’s the demographic Ivanka is trying to appeal to now – middle class consumers who will spend $20-80 on a cute necklace and some earrings. My problem is that Ivanka is still in control of her brand while she “works” in the White House, which is unethical. It’s unethical for Ivanka – or Kellyanne Conway, or Baby Fists – to promote her label or make business decisions about the label while she works in the White House. If Michelle Obama had even tried to do even a fraction of this, Republicans would have thrown a six-month-long party decrying MObama as a tacky, unethical grifter.

Photos courtesy of Getty & Ivanka’s Twitter.

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76 Responses to “Ivanka Trump is making it easier for the Deplorables to buy her jewelry”

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  1. Sarah says:

    I hate the Drumpf family so much.

  2. Nicole says:

    Yea it’s unethical but everything is at this point. And yes she’s trying to market to the people who won’t have health insurance if her dad has his way. But hey if they want to spend their money on her cheaply made sh*t they can. I cannot wait for this family to be tossed out on their @$$

    • Rapunzel says:

      At least it’s not an iphone, right? ;)

    • EM says:

      Agreed but to be honest at this point I wouldn’t put it past the family buying her stuff to make the numbers look good.

      I hope her follow-up perfume is Hypocrisy – a uni-sex cologne! After all it’s rich that her father’s platform is ‘bring jobs back to the US’ and their products are made in China & Indonesia. Trump = empty words while filling family coffers at expense of millions.

    • AnnaKist says:

      Even the marketing language is annoying: “…commitment to offering solution-oriented products at accessible price points…”. Ugh. In other words, the working-class trump supporters can’t afford the “fine” stuff, so let’s sell them shit they can afford, while they can still afford it, before we take their health care away, and make life really hard for them. Well, it’s good all those supporters have bought her perfume. Let’s hope they keep the bottle. It will remind them why she was thrown out on her arse with her father, husband and the rest of these corrupt bastards.

  3. crazydaisy says:

    It’s called playing to your base. Makes sense, although I thought Alison Klem was in charge of Ivanka’s lines now, and that she makes these decisions without consulting IT. Is there even a slight chance that’s the case?

  4. RussianBlueCat says:

    Hopefully the jewelry will get a good price at the pawnshops. The purchasers will need the cash to pay for health insurance

  5. Guest says:

    Seriously, where are all the hackers who can’t stand this family? I want everything leaked that’s out there.

  6. Aiobhan Targaryen says:

    So, she could not actually hack it shilling her tacky jewelry to people in her tax bracket, so she decides to shill it to people beneath her. What a gigantic fall.

    I thought the deplorables were mostly poor or struggling people who were suffering under the big black man. How do they have enough money to put anything into her greasy palms?

  7. Deb says:

    And there was a time when I thought the kardashians were the height of grifterdom. Oh to have those innocent days back again before La Familia Dump started looting the country.

  8. Cannibell says:

    Who cares about health care when you can get earrings, right?

  9. Patricia says:

    If ignorant deplorable think they are getting one over on somebody (in their words on “the libtards”) by spending money, which they should probably be saving for their disappearing health insurance, on lining this priveleged woman’s pockets, so be it. Have at it! How pointless.

  10. poppy says:

    so budget.
    if they are so very very wealthy why the constant clawing and scraping? why the absolute joy at slapping the family name on such mediocre (and now affordable!!!) crap?
    why the chronic attention seeking?
    basic desperadoes the whole lot.

  11. lower-case deb says:

    “quick, grab their pennies before they blow it all away on their health insurance!”

    what are the odds that the Trumps already own shares in a health insurance company, or even own one themselves?

  12. Rapunzel says:

    Ivanka being supported,by the deplorables is so hypocritical. Her stuff isn’t American made! Why aren’t they screaming at her for that? Gah….. I can’t with this.

  13. Beth says:

    It’s so SAD when people do anything to support this womans OVER-RATED junk. ENJOY being naive suckers who are wasting money on this billionaire to prove you’re Republicans

  14. Shambles says:

    lol this is actually kind of a failure on her part though, right? She has to lower the price of her jewelry to get people to buy it. It’s like a markdown of something that wouldn’t sell.

  15. SusanneToo says:

    Sell the crap at Claire’s, priced accordingly.

  16. Beth says:

    All her clothes are on clearance racks for as low as $1.00. Makes sense she would ĺower the price of jewelry too. She has to get rid of it somehow

  17. Lightpurple says:

    Ethics. Ethics. Ethics. Ivanka should get some.

  18. Disco Dancer says:

    Ivanka is an incestuous bitch. I hope Celebitchy posts this comment. I have nothing more to say about Ivanka and her deep-in-the-closet “husband”.

  19. Cee says:

    What does she exactly do at the White House? What is her job? Who elected her?

  20. bleu_moon says:

    Buying Ivanka’s rubbish is this decade’s sending money to televangelists.

  21. madly says:

    Kinda glad she is doing well out of spite for all the incivility that is going on from people like at this site. So ridiculous.

  22. Veronica says:

    The rich have always known how to talk the poor into helping them be richer at their own expense. In a way, I feel worse that so many of them still honestly believe this man intends to help them in any way that doesn’t benefit himself.

  23. me says:

    How are they “sending a message”? All they are doing is emptying their OWN wallets lol.

  24. jerkface says:

    She’s making it easier for them to buy her crap? What did she make the print on the label in really big letters and use simple terms so they could understand?
    Unless the people are buying big letter T pendants and rings then i doubt we could distinguish her brand from the average Kohls or Walmart stuff their supporters usually wear.

  25. Robin says:

    So much for this site being “friendly” and “welcoming”. The cognitive dissonance and outright hypocrisy is just amazing, but not surprising.

    • Jerkface says:

      The site is called Celebitchy not Celefriendlyandwelcoming or Celebitcheswhosupportmenwhoareinfavorofnazisandgenocidalmonstersinthewhitehouse

    • madly says:

      Yep and they are pretty proud of their rude behavior and hypocrisy.

      • Jerkface says:

        Oh please I’m sure this isn’t the only place rejecting the rules and bullshananey of the Trumpistanians and their draconian ideas for ruining modern society. Maybe you’d feel more comfortable Bannons old site or the comment section on The Daily Mail.
        Stop being such “snowflakes”. Or better yet, get used to the resistance because we won’t stop till all Americans born here or immigrated are free. Good day to you, may your gods have mercy on your soul.

      • Beth says:

        Definitely proud of the way I am. Unlike the Trumps, I am always honest and rarely rude. It’s pretty friendly and welcoming here. Don’t like it, don’t come back. Breitbart, Faux News, or DM might be better for you.

      • Bells says:

        Too many people pretend that Trump & Co. just have a harmless difference in opinion, and their views are somehow equally deserving of a place at the table.

        Nazi and Nazi sympathisers don’t deserve to feel safe to spew their hatred. Let alone be welcomed anywhere to defile any remaining sense of normalcy. I’m glad most commentators on this site don’t let tone-policing garbage from the likes of Robin and madly influence them.