The initial interest in Victoria Beckham and Lauren Conrad’s attempt at fashion has started to wane. Famous L.A. boutique, Kitson, has nixed Lauren’s line of predominantly knit jersey clothing. As the celebrity allure has plunged so have the sales. The store owner begged her to promote her collection. After Conrad’s reps failed to make an attempt at saving the line it was dropped from the celebrity-frequented store.

Sales were lackluster,” Kitson owner Fraser Ross told us. “Initially it was great.” Ross tried to get Conrad to do a personal appearance in the store but said her people couldn’t figure out a date. “They need to realize it’s no different than selling your album, your TV shows, your movies. You have to keep promoting it.

[NY Magazine]

Victoria’s Beckham’s 2008 menswear line is also struggling. The collection, dVb, will not even make a holiday debut at Kitson. A rep for the fashion line confirmed that while everything is currently running on schedule, there will not be a launch at the boutique. Kitson is having trouble selling Victoria’s brand of overpriced jeans and this could explain why they’re not planning to carry an additional line from the Wag.

New rumors say that her men’s collection is a “disaster.” Her name is being pulled from marketing for the jeans in a last ditch effort to encourage sales. Meanwhile, her rep states that it will still be called dVb by Victoria Beckham.

We contacted Kitson — the first place in L.A. to market the duds — and they told us they have “nearly 600 pairs” of the jeans left over from their original stock from April 2007. And even some of Posh’s favorite stores — like Maxfield — have dumped the line into their second-tier stores, and major department chains, we’re told, have had “dismal sales.”

[TMZ]

This is what I don’t get about celebrities. They think because someone dresses them in trendy and stylish garb they should design clothing. That’s like me deciding to write a screenplay because I blog. I guarantee every scene would feature Jake Gyllenhaal shirtless and sweating.

Victoria Beckham is shown fixing her hair when out to dinner with her husband at Il Sole on 7/14/08. Credit: WENN. Lauren Conrad is shown at the ‘Paws for Style’ charity event on 7/15/08. Credit: L. Gallo / WENN

The Hills star Heidi Montag isn’t content to get US Weekly covers for non-stories about how she’s fighting with her ex best friend or thinks her boyfriend betrayed her, but isn’t willing to reveal any actual details. Now she’s planning to fake a pregnancy in order to get more attention over the summer. Star has the story, and while they do make up a lot of their content I would bet this one is true:

A source tells Star that [Heidi and Spencer] want to hog more of the spotlight by faking a pregnancy!

“This summer, Heidi plans to wear loose clothes and even strap on some padding around her waist to make it appear as if she’s about three months along,” says the insider. “The plan is to get the baby rumor mill going so she can get phoographed more. She and Spencer won’t confirm or deny the pregnancy so they can keep everyone guessing.”

According to the source, Heidi, 21, and Spencer, 24, have plotted each step carefully. First the aspiring singer will stop drinking. Then she’ll visit chic children’s boutiques… to pick out baby stuff. But by the end of the summer, Heidi will be photographed bumpless and sporting a skimping bikini while strolling along the beach.

[From Star Magazine, print edition, May 26, 2008]

Just about everything about Heidi is fake, so a fake baby would be just her style. I guess there isn’t much more she can pull to get attention. While it’s not original, a faux pregnancy is better for extended press coverage than a see through top or a crotch flash. Heidi may not have a lot of class, but at least she hasn’t shown us her goods yet.

In related Hills news, Heidi’s co-star and friend Audrina Patridge is said to have held two separate birthday parties for her 23rd birthday in order to accommodate both Lauren and Heidi, who can’t stand to be around each other. According to the latest edition of In Touch, Lauren held a barbeque party on May 9 at their home for Audrina, and then Audrina had a casino-themed party at her parents house the next night. She invited Heidi, but not Lauren because she “didn’t want there to be any awkward run-ins.” Lauren was hanging out with other friends that night and it sounds like Audrina knew this and did not deliberately snub her.

TMZ reports that Heidi and Spencer and two of their friends were out at a restaurant this weekend while filming The Hills and that Spencer tipped a whole $16 on a $783 tab. 15% would have been over $100 so that is indeed cheap. A producer is said to have paid $60 additional in tip after the waiter asked why the tip was so low.

Let’s hope these two aren’t going to have a actual child anytime soon.

Heidi and Spencer are shown at a Kentucky Derby party on 5/2/08, thanks to WENN.

Have you noticed that there are much fewer stories about Lindsay Lohan lately? A story in People made it abundantly clear that she’s completely fallen off the wagon. While the gossip magazines and sites covered it, it was barely a blip on our radar. She’s living with a woman and we covered a story that she yelled at Ashley Oslen for trying to talk to her girlfriend, saying “Get your 15-year-old Full House ass away from my girlfriend,” but it only got 7 comments. It’s not like anyone really cares about her at this point. Good for her for staying in a relatively long term relationship even if she’s insanely jealous and drinking again.

The stars of faux reality show “The Hills” get more press coverage than Lohan, and that’s really saying something. Over the weekend there was a story that she drink Shirley Temples and seemed to abstain from alcohol while at a gig her girlfriend, DJ Samantha Ronson, played in Las Vegas on Friday, but with Lohan you never can tell if she’s sneaking vodka into her drinks. Nor does anyone particularly seem to care.

Here she is at the Launch of the Scarlet HD TV Series yesterday, looking rough and awkward in that dress. Also shown are Heidi Montag and Spencer Prat, Emmy Rossum, Kristin Cavallari, Lauren Conrad, Tila Tequila, Vanessa Marcil, Bai Ling, and Travis Barker. Thanks to PRPhotos.

Heavy.com has taken word for word transcripts from scenes from MTV faux reality show “The Hills” and had them reenacted with senior citizens representing the three main characters. The result is hilarious and helps reveal how dumb and staged the dialog can be.

From what I’ve seen of this show, these reenactments aren’t far off:

“Over The Hills” reenactment: “Forgive and Forget” with Lauren and Heidi
Part of “The Hills” original “Forgive and Forget” clip

And here’s another one. The scenes with Spencer are the most ridiculous.

Spencer proposes on the beach, telling Heidi he doesn’t know which hand the ring goes on.
There are more videos at Heavy.com. I don’t get the appeal of this show, but I guess it’s like a semi-real soap opera and it certainly is popular enough.

Cast member Lauren Conrad confirmed in an interview a few months ago that many of the scenes on “The Hills” are re-filmed after the events, but she said that “this is my life” and that “Basically what they’re doing is taking our lives and telling a story.”